Kent Brodsho Email & Phone Number

Saint Paul, MN, US

Lakeville, MN

Responsible for driving HughesNet subscriber growth in 11 Midwest states: MN, ND, SD, IA, NE, MO, WI, MI, IL, IN & KS through the local, independent retailer channel.

Greater Minneapolis-St. Paul Area

• As a Key Account Manager of Sales and Marketing for DIRECTV, I had the overall responsibility for the recruitment and account development of authorized dealer representatives to achieve the DIRECTV and AT&T Internet.
• Maximize quarterly territory discretionary budget for dealer incentive opportunities and/or marketing campaigns
• Establish sales goals and specific long-range objectives.
• Work with owners and executives to develop strategic marketing plans
• Maximize each dealer's marketing budget to ensure monthly sales growth through effective tactics
• Organize and facilitate quarterly dealer “Roadshow” training meetings for 50-75 people

Bloomington, MN

• Lynx Innovation is a retail merchandising company primarily focusing on the needs of large scale retailers and their vendors. Lynx provides turn-key retail displays from basic fixtures to more complex requirements that.
• Presented and defined capabilities of the company to customers
• Identified and vetted potential achievable and profitable business transactions
• Defined the opportunities into the elements of a transaction to kick off to the Lynx team
• Developed pricing proposals and program negotiations through to customer approval
• Project Managerment through leading a cross functional team of project manager, engineer, China-based manufacturer, display tech and operations manager through design, execution and deployment of projects

• Developed new business relationships & managed on-going business with Best Buy, Crutchfield, Car Toys, PC Richard & Son, Fry’s Electronics and Al & Ed’s Autosound. Developed strategic plan to and marketing strategy to.
• Gained entrance into national and regional retailers with new product and service.
• Developed & executed all aspects of retail launch marketing plan including: sales, merchandising, advertising, inventory, training & marketing strategies to launch retail safety and security product.
• Responsible for over $3.5M in annual sales through Best Buy and another $.5M at regional retailers
• Accountable for over 80% of subscriber activations
• Effectively negotiated and managed over $6.5M dollar market development budgets.

• Responsible for signing on national and regional retailers Best Buy, Circuit City, Sears, Target, Tweeter, Ultimate Electronics, etc. to market XM Satellite Radio in their stores. Developed sales and marketing programs.
• Exceeded subscriber forecast goal for over 3+ years, while maintaining an industry best Subscriber Acquisition Cost model
• Led a sales organization of over 40 field managers delivering over 50% market share for 5 consecutive years.
• Developed and executed industry leading and exclusive Merchandising, Advertising, Marketing, E-Commence, Training and Event strategies with Best Buy resulting in industry best sales/volume ratios
• Managed an annual $10M Market Development & Promotional budget ensuring funds were being spent in a manner best suited to achieve “cost per subscriber” targets while also achieving sales growth objectives.
• Managed product portfolio which delivered over 1 Million unit sales annually with over a 50% accessory device attachment via strategic bundled solutions.

Developed and managed all sales and business relations with national consumer electronic accounts, Best Buy, Circuit City, Radio Shack, Sears and Montgomery Ward.

Greater Minneapolis-St. Paul Area

Recruited, trained, managed and motivated a team of 8-12 call center based preferred dealer account managers. Re-defined the dealer manager job description to promote sustained employment and career advancement. Reorganize the department to provide functional rather than territorial support for the dealers. Coordinated a new product roll-out, providing.

Project Management

The CPPM course is offered through UST's Executive Education program. The course is a case based training program targeted at project.

Mini Mba, Business Administration And Management, General

The Mini MBA is offered through UST's Executive Education program The course offered a broad overview in contemporary studies of.

B.S., Marketing

Activities and Societies: American Marketing Association, Hall Council