YourSpace Creative is a Digital Marketing Agency that works with companies to outline creative, data driven digital customer experiences through marketing and technology. Successfully launch digital customer experiences for clients through website, eCommerce, Social Media, Mobile Applications, and a variety of other digital touch-points (message bots, help centers, etc.) Design and execute go-to-market strategies for startup clients; collaborating with internal and external stakeholders to define success criteria, prioritize goals, and conduct complex data analysis to define outcomes. Design and release interactive omni-channel marketing campaigns across Social Media, SEM & SEO, Email, SMS, Push, Web & eCommerce, Mobile, Print, Billboard, and Radio. Identify gaps in the customer experience to inform multi-variant A/B tests on personalized marketing campaigns, and landing pages to determine primary drivers of conversion. Successfully deploy eCommerce email & sms marketing automation funnels for clients to collect product reviews, up-sell products, activate against next-best offers and drive customer retention. Improve campaign strategies by conducting complex market research, competitive analysis, and campaign analysis. Manage a cross-functional team of digital marketers specializing in SEO/SEM, Social Media, Content Photography, Graphic Design, and Web Development. Identify Key Performance Indicators and monitor them through data visualization tools to provide clients with real-time insights. Successfully implement a variety of cross-functional business tools for clients including: Shopify eCommerce & Order Management, Klayvio Marketing Automation, Email Marketing (Omnisend, Mailchimp, Constant Contact) Review Collection (Yotpo & Bazaar Voice), Automated Social Publishing (Sprout Social), Social Media Selling, Google Merchant Center, customer loyalty programs (smile.io), and Marketing Analytics (Google Analytics, Google Data Studio, Grow BI).

Successfully transformed Voice of Customer and Digital Customer Experience reporting by identifying gaps and implementing new mar-tech to address said gaps and enhance data collection and analysis. Integrated 4 new qualitative data sources to enrich customer experience measurement by providing voice of customer data throughout the various phases of the customer journeyCoordinate with vendors and internal stakeholders to align on acceptance criteria and establish automated data workflows. Supported the teams Google Analytics 360 (GA360) implementation by collaborating on naming conventions, reporting taxonomy and tracking enhancements. Responsible for tracking e-business KPIs and reporting on them to senior leadership through recurring business reviews. Coordinate with e-business operations, marketing, Merchandising, Apps, IT, Analytics and Finance to ensure accurate reporting final deliverable. Manage a team of Jr. Marketing Analyst Support e-business teams operations and reporting through measurement of key perfomance indicators and ad-hoc analysis on eCommerce, digital user behavior, campaign performance and user feedback.

Successfully transitioned digital marketing channel reporting internally from external agency partners: establishing a best-in-class digital marketing channel reporting product roadmap to track brand social media performance. Built relationships with internal and external stakeholders to identify gaps in existing reporting, define success criteria, define Key Performance Indicators, and implement recurring business reviews. Successfully implemented Sprinklr Social Media Listening & Media monitoring technology to enhance reporting product roadmap: incorporating real-time social monitoring of billions of digital conversations for mentions of the Sherwin-Williams brand and competitors. Completed complex data analysis on marketing campaign, channel performance, competitor analysis, and qualitative analysis to provide key stakeholders with insights and recommendations for marketing optimization. Successfully implemented Funnel Marketing Campaign database, aggregating all internal and external digital marketing campaign data sources into a central repository for analysis and data flow automation into data visualization tools such as Google Data Studio, Tableau and Domo. Established regular cadence of business reviews with leadership and key stakeholders to present findings from data analysis and collect feedback to drive reporting product iterations.

Contracted as a consultant to outline a vision for a digital marketing analytics product within the marketing team: the scope of work included documenting a product roadmap for attribution modeling, marketing measurement, KPI tracking, dashboard reporting, Google Analytics implementation, and taxonomy standardization. Established relationships with internal and external stakeholders in Operations, Marketing, IT, Data, UX, and Merchandising to identify acceptance criteria and release an omnichannel measurement product strategy documenting dashboard requirements, business review cadences, attribution modeling, and marketing tech-stack integrations. Partnered with central data team stakeholders to integrate sales-force audience studio with advertising channels to identify opportunities for testing through advanced audience segmentation.Conducted complex analysis on marketing campaigns and translated findings from the data into quantifiable recommendations for marketing managers and senior leadership through weekly and monthly business reviews which led to a +30% increase in conversions from SEO campaigns within 90 days. Reduced manual marketing campaign reporting time by 4 days through the use of Google Data Studio and Grow BI dashboards that visualized marketing campaign and website performance in real time.

Developed and executed a go-to-market brand strategy that lead the company to become one of the first hemp-derived consumer products to be sold in local big-box retail stores. Grew $1Million in sales revenue in year one through effective omni-channel marketing efforts which included partnership & influencer marketing, email, social media, SEO/SEM, digital programmatic campaigns, local TV, and local events. Successfully launched eCommerce website experience, releasing one of the first eCommerce platforms to sell hemp-derived consumer products, which accounted for 40% of direct-to-consumer sales in year one. Launched the “Ohio CBD Movement” campaign which generated over 86,000 digital petition signatures, 30,000 emails sent to local state representatives, a response from Governor Mike DeWine of Ohio, and a special invention to collaborate with the Ohio Cannabis Chamber of Commerce to develop Ohio Senate Bill 57 to permanently legalize the sale of hemp-derived CBD products. Designed 6 top-selling hemp-derived consumer products, and established strategic partnerships with packaging suppliers to reduce cost and maximize the profitability of these SKUs. Conducted extensive market research and competitive analysis to inform brand strategy and product marketing execution. Identified Key Performance Indicators across various business functions and delivered actionable data insights to senior leadership through real-time dashboard reporting and regular business reviews. Successfully implemented cross-functional business technology such as Quickbooks, Shopify, ShipStation, Google Analytics, Grow Business Intelligence Dashboards, OmniSend Email, Handshake Order Management, Insightly CRM: to enable real-time automation of data transfer between systems, maximizing business efficiency and profitability. Managed a cross-functional team of marketers, graphic designers, operations, and interns.

Championed developmental efforts for new products, services, and business solutions to drive business growth for both Wood Violins and Electrify Your Strings brands. Successfully developed a go-to-market strategy for the “Electrify Your Strings: The Method” educational subscription website to effectively digitize the EYS customer experience. Supported the development of vision and strategies for business expansion through new services and marketing opportunities. Collaborated with external stakeholders to coordinate the release of new educational materials through the smart music program Supported the release of the “Rockn’ Strings” educational books

Mark Wood Music Productions is owned and operated by Emmy award winning, founding member of the Trans-Siberian Orchestra, Electric Violinist Mark Wood. Supervised the implementation and execution of new digital marketing initiatives & campaigns Designed and managed performing artist and brand social media content Managed website updates: tour dates, product releases, etc Successfully developed the “Viper Nation” Street team to support local performance marketing efforts Designed interactive digital marketing campaign for the “Turbow” music video release that resulted in +100K video views within the first 30 days. Acquired thousands of new customer profiles through extensive market research and integration of second-party data via email marketing funnels. Partner with clients and agencies to maintain the authenticity of the brand across various U.S markets

• Mixed a variety of show types, including scripted performances such as Modern Warrior Live and The Mayor and the People. I have worked large scale events such as the Tri-C Jazzfest and MWROC Music Festival. • In addition to touring, I have mixed for artists such as Dominic Farinacci, Mark Wood (Trans-Siberian Orchestra), Terrance Blanchard, the Cleveland Jazz Orchestra and others.

• Trained in commercial violin performance by Juilliard trained, Emmy winner, founding member of the Trans-Siberian Orchestra; Mark Wood and Juilliard grad Tracy Silverman. • In addition to solo performances I have performed with Machine Gun Kelly (MGK), Jefferson Starship, Bootsy Collins, Mark Wood of the Trans-Siberian Orchestra. While on the road with Haley Mae Campbell, opened for performers such as The Brothers Osborne, and Chris Janson.

Worked in fast paced customer facing environment. Trained in customer service, tech support, sales, inventory management and merchandising.