Kent Driscoll Email & Phone Number

Nashville, Tennessee

Greater Atlanta Area

Promoted to lead sales and profitability growth initiatives at two Kroger divisions representing $60 million in annual sales.• Developed and managed sales, distribution, pricing, promotion and innovation initiatives to grow volume, market share, brand awareness, and profitability in Kroger Atlanta and Kroger Memphis marketing areas• Managed account plans/objectives, prepared and presented account business reviews, and utilized information-based tactics to sell-in national and channel-specific initiatives, strategies, promotions, and space management priorities.• Coached and motivated personnel at 30 wholesalers to ensure maximum exposure and flawless execution of national and local sales promotion activity by increasing call frequency and effectively managing relationships.• Called on Kroger Headquarters National Adult Beverage Sales Planner plus Divisional Grocery Merchandising staff to sell-in and implement sales, pricing, ad features, category & space plans, and new brand introductions.• Strengthened relationships with key decision makers at Kroger by designing and delivering customized sales promotions, combining national plans with local market activation while continually exceeding goals.• Developed, implemented, and monitored 12-month business plans, conducted quarterly top-to-top business reviews, managed promotional pricing matrix, and developed forecasts and budgets.• Performed category management modeling, profit modeling, zone-level penetration, and regular market visits. • Grew sales $11.5 million over three years, and increased market share in both decision points.• Ranked #1 Key Account Manager on the NRS Team in 2013 for KPI/RPI rankings.• Named Top Supplier of the Year for Kroger Delta Division in 2012.• Elected to the Georgia Food Industry Board of Trustees in 2011 to serve a 3 year term.• Recognized as #1 Key Account Manager in NRS Department in 2010.

Greater Memphis Area

Recruited to manage relationships to grow distribution, sales, and market share at grocery and c-store accounts.• Managed business, promotions, sales, and pricing initiatives for the Kroger Memphis marketing area, plus Exxon, Circle K, and Little General representing $30 million in annual sales.• Called on Divisional Grocery Merchandising Staff plus regional C-Store Chains.• Managed relationships with 18 A-B wholesalers developing, implementing, and monitoring 12-month business plans, quarterly top-2 top business reviews, promotional pricing matrix, forecasting, and budgeting.

Greater Memphis Area

Managed Associated Wholesale Grocers (AWG) Memphis and Nashville divisions representing $14 million in sales.• Targeted key AWG sub-groups to create, develop and implement 12-month promotional plans, develop/present annual category business reviews, and present and gain acceptance of new/existing items.• Managed case rate and volume objectives, coordinated payment of merchandising invoices, and closely monitored/expunged authorized/unauthorized deductions/chargebacks.• Supplemental duties included category management review/analysis, volume/profit modeling/forecasting, and weekly retail store audits.• Managed Global Performance Group Broker Organization.

Greater Memphis Area

Promoted to manage Kroger Memphis, Nashville, Atlanta, Mid-Atlantic, Dallas, and Houston marketing areas.• Created, developed, and implemented a 12-month promotional plan for five snack brands generating $10 million in annuals sales with the assigned market areas.• Performed similar duties as above.• Managed Advantage Sales Broker Organization.• Received 2004 All Star Award Snack - Foods Group.• Achieved 128% sales to quota FY 2003, and 103% FY 2004.• Developed Snack Team Allocator and No Scan Report.• Named Popcorn Category Captain FY 2004-2007 at Kroger Memphis, Mid-Atlantic, Dallas, and Houston.

Greater Memphis Area

Recruited to manage Kroger Memphis marketing area representing $4 million in annual sales.• Created, developed, and implemented a 12-month promotional plan for 20+ national brands.• Managed Advantage Sales Broker Organization.• Achieved 100% new item acceptance FY 1999-2002.• Gained 25 incremental new distributions outside of “corporate new item initiatives” FY 1999-2002.• Achieved 113% sales to quota FY 2000, 114% FY 2001, and 108% FY 2002.