At Udemy, I’ve built on my expertise at communicating with creator communities and taken on new challenges in direct-to-consumer marketing. This is what I’m proud of:I rebooted and shaped the voice of instructor marketing around an adventurous concept of “Teach on.” Then, during the Udemy rebrand and IPO, I created the messaging strategy and wrote all the content, so instructors would feel excited and hopeful about the changes. For our direct-to-consumer marketing, I pushed our messaging voice towards humor and humanism. While writing emails, ad copy, social assets, landing pages, video scripts, and so much more, I continued my work in experiential marketing. I created the messaging for events around the world, including booths featuring our partnership with McLaren Racing — as well as an ice-cream-themed pop-up outside of Dreamforce. I chose to learn about and specialize in accessibility and inclusive copy, always advocating for DEI in marketing. And I managed-up by presenting on topics like colorblindness in design, alt text, and unconscious bias in language. In everything I’ve kept my eye on thematic consistency, narrative cohesion, and the importance of the memorable moment.

My job was evangelizing about the beauty of Blurb books, print + e, through blogging, social media, webinars, and events. The work combined man my passions: creativity, curation, and communication. When I wasn't working on events, I was managing our blog editorial calendar and working as the brand manager for MagCloud. Here's some of the cool stuff I've done:I grew our Twitter followers from 27k to 110k, Facebook from 30k to 100k. I started our Instagram too. I produced and appeared in numerous Blurb videos. I carried equipment and took B-roll too. I talked to creators and showed the possibilities of the brand through Facebook Live chats, Creative Live courses, photowalks, podcasts, and classes at places like the SFMOMA, London University of Art, and a TED Fellows Retreat.And I spoke to thousands of people a day at shows like Adobe Max, The InDesign Conference, DBW, The Food Book Fair, Society of Photographic Educators, and many more. I planned and executed events in the US, Canada, France, the Netherlands, and England.I was privileged to work with high-profile authors and groups to get their book projects going.

Writing content and developing strategy for the Blurb BlogPlanning and executing eventsManaging Blurb's social media communityProducing videos and webinarsManaging book creation for indie authors

Blogging about and reviewing consumer services and software.