Director Of Education, Communication, And Benchmarking
Association For Healthcare Foodservice
Washington D.C.
DIRECTOR OF COMMUNICATIONS, EDUCATION, AND BENCHMARKING− Marketing and Member Communicationo Content developer, editor, and publisher of award-winning S.O. Connected quarterly association magazine. o Content developer, editor, and publisher for S.O. in the Know monthly eNewsletter. Increased opens by 15%.o Content developer, social media and email campaigns. Increased engagement, impressions, and opens by 20%.o Develop external communications strategies with PR media… Show more DIRECTOR OF COMMUNICATIONS, EDUCATION, AND BENCHMARKING− Marketing and Member Communicationo Content developer, editor, and publisher of award-winning S.O. Connected quarterly association magazine. o Content developer, editor, and publisher for S.O. in the Know monthly eNewsletter. Increased opens by 15%.o Content developer, social media and email campaigns. Increased engagement, impressions, and opens by 20%.o Develop external communications strategies with PR media partner. Increased overall awareness of AHF brand via periodicals.o Work with Board of Directors to develop communications strategy in line with association strategic plan.o Develop communications and marketing for annual conferences and meetings. Annual conference script writer.o Represent AHF national at local chapter meetings throughout the U.S.− Websiteo Help develop new association website to enhance member experience and increase traffic. Increased traffic by 20%.o Update website regularly with new and vital information− Research & Datao Director of hospital benchmarking tool, using KPIs to track, analyze, and report on cost of meals per patient day.o Track and evaluate all outgoing communications for effectiveness, improving messages where necessary.− Operations & Financeo Maintained and updated association database for up-to-date, accurate information.o Tracked communication, education, and benchmarking budgets to come under budget.− Supervisiono Direct and supervise annual conference intern program; 3 or 4 interns annually.o Direct and supervise annual conference new member programs; 60-90 new members annually.o Liaison to four association committees, supervising committee members. Show less