As the Director of Trade Marketing, I lead our marketing initiatives across a broad network of 1000+ B2B retail partners in North America. Together with my team, we work to enhance the presence of the brand within wholesale, employing a mix of digital strategies, immersive in-store experiences, community engagement, and event activations. Collaborating closely with colleagues in the commercial sector, we strive to create a standout experience that raises the bar in every aspect.

Wearing two hats in this role, I am equally responsible for Trade Marketing in the Americas and work as a Global Liaison for our regional offices into the Head Office. First, I entirely manage Trade Marketing with all of our accounts in the Americas. From Mountain Equipment Co-op in Canada to REI and Backcountry.com in the USA to our distributors throughout Latin America I make sure our over 1200 accounts have all the tools and content they need to deliver our brand messages in their channels. Overseeing a team of 5 people we execute tactics from product launches to national events to shop in shop build-outs to shop floor training for nearly 20,000 partner retail staff. We oversee Arc'teryx's largest accounts in the highest revenue region.Second, I am the conduit for our regional offices into the Global Marketing team. Acting as a "UN Liaison" I work with our offices in Munich, Tokyo, Taipei, Seoul, and Melbourne. I help ensure brand presentation is accurate across our regions. I communicate brand campaigns, facilitate connections into HQ, support regional event activations and store openings and coordinate global product launches. Ensuring brand consistency across markets is my primary responsibility in this part of my role. Finally, I am embedded into the head office marketing operations as a representative voice for the regions in marketing campaign planning, regionalization of marketing tactics, advocate of cultural considerations and driver of global market region's voices in the planning, development and production of all assets that come from head office. In this role I work hand in hand with our global brand team, digital / ecommerce team, brand store team, commercial team and senior leadership to drive our objectives and goals across all Arc'teryx channels in all of our regions.

Develop and manage the Americas’ (North, Central, South) seasonal retail and direct channel marketing programs. Reporting to VP of Marketing and B2C and aligning with Regional Commercial leaders, the role will own the comprehensive channel marketing strategy that aligns with brand consumer strategy and regional commercial strategy.Work with Global Marketing team to align on regional channel marketing strategy, adoption, and adaption as required to support the commercial strategy Develop a comprehensive channel marketing strategy for digital and retail brand experience for the Americas that includes key accounts and strategically important specialty retailers using commercial strategy, city epicenter strategy, and core outdoor strategy as filters Develop and maintain regional channel marketing calendars to support global consumer marketing calendars and seasonal product launches Build three year key account plans with commercial leadership Build channel marketing plans off “marketing toolkit” Own the seasonal regional channel marketing plan and oversee implementation at the point of sale Collaborate with Global Marketing to develop and implement on time and on budget the Americas Channel Marketing strategy and budget in complete alignment with the established global Arc’teryx brand standards and strategy Collaborate with Americas’ Commercial Leadership to align on Channel Marketing strategy, budget allocation, and implementation

Drive retail brand experience and incremental sales within Retail and Wholesale Channels by translating global brand initiatives into regional channel program messaging and components.Located in the Canadian Coast Mountain wilderness, Arc’teryx is built on the principle of obsessive, precise design and production. Our unique in-house manufacturing and design centres allow us to constantly evolve and build products the right way. Timeless quality, intuitive design and simplicity result in unrivaled performance at the point of extreme need.Arc'teryx is an outdoor clothing and sporting goods company founded in North Vancouver, British Columbia, Canada, in 1989. The name and logo of Arc'teryx refer to the Archaeopteryx, the earliest known bird.

As a eHealth startup, Arya Health needed support to develop their presence online and establish themselves as leaders in the Canadian Health Technology space. As a Marketing Advisor I have provided guidance to the team on; establishing their online footprint, developing content that will establish them as a reputable authority, creating strategic channels to share their message and content through and identifying the best opportunities to find new customers. ------Arya Health was started by three physicians looking to disrupt the eHealth industry in Canada. To date they have developed two SaaS products that are being used by doctors and hospitals across the country. The first is an electronic patient record software (EHR/EMR) that physicians use to securely store their patients' details. The second is a software that helps doctors in hospital settings 'handover' to the incoming new shift of physicians. These two pieces of software are intuitive, cloud based, extremely affordable and very fast. Find out more at www.aryaehr.com

Strongbody Apparel (SBA) is a Vancouver founded, men's athletic clothing company. Their fashion forward, high function line has a unique nano coating made of crushed crab and shimp shells. This coating helps the fabric resist the collection of bacteria and thus eliminating odor from the garment. SBA Apparel is manufactured in Canada and is available through their website www.strongbodyapparel.com or through a number of retailers. In this role I volunteered my time providing marketing guidance for both online and retail activities. This includes website design, traffic driving techniques, site optimization, social media engagement, and traffic conversion. Additionally, I am supporting events, retail activation, staff training, and consumer contests.

No Limits Group provides distribution services to brands in the action sports, athletics, outdoor, and lifestyle industries. Including support with sales, marketing, operations, customer service, finance, logistics and warehousing. Our goal is to help brands deliver premium products to aligned retail partners and end consumers with our accomplished team as the catalyst. Simply put, our brands focus on what makes them great, while we take care of the rest.Brands that we currently work with include Sanuk, OBEY, Saxx Underwear, Capita Snowboards, Union Bindings, Coal, D'Blanc, Vissla, Amuse Society and Ransom.In this role I look after the planning, budgeting, implementing and reporting of all marketing projects for our partner brands in Canada. Specifically;I work hand in hand with brand managers to strategize, create and execute brand specific marketing programs that support growth and awareness of our brands in Canada.Put into place comprehensive Go To Market (GTM) strategies combining sales and marketing tactics to successfully launch each season. These GTM's were standardized for use with all brands so that the marketing tactics were effectively launched each season.GTM plans included store window installations, seasonal product knowledge manuals, store merchandising and signage, core promotions and special events. Supported the successful launch of the new brands Vissla and Amuse Society into the Canadian market to reach our targeted retail goal of $XMil in 2015. Put in place marketing support to help sell-in and sell-thru.Key connector between Canada and the brand head office to share athlete, ambassador, influencer and event stories to be shared on global level.Oversaw the ecommerce department and managed the online marketing activities for our partner brands including email, contests, social campaigns and ambassador features.Managed our PR activities for multiple brands including seasonal media events, outreach, reporting and distribution.

Icebreaker is a New Zealand based athletic and lifestyle apparel brand. It was founded in 1995 and their products are sold in over 40 countries around the world.Icebreaker's clothing is made from merino wool. This natural alternative to synethic performs just as good, if not better than your typical cotton shirts, or polypro tops. With increase beathability, no stink, high UV protection and fantastic insulating properties Merino is one of the best fabrics that you can wear next to your skin.In Canada our team is comprised of 20 team members spread across the country. My role is to manage all of our sponsorship, in store marketing, co-op advertising, PR activities, sales campaigns, merchandising and brand awareness initiatives. Here are some of the highlights of my work experience:Canadian Marketing Manager:• Solely responsible for planning, budgeting, implementing and reporting on all marketing initiatives that took place in the country for all three channels of the business (W/S, Retail & Ecom)• Manage a team of 4 who’s instore, online and in the community marketing programs helped grow Icebreaker’s busines by over 120% in four years.• Establish the seasonal on-line calendar of activities for Canadian ecommerce and social media which have both grown by 200%+ in the past 18 months.• Developing seasonal PR plan, outreach and events with our Global PR Team which resulted in 100% growth in PR hits and impressions in the past four years.• Worked directly with our Lifestyle Account Manager to sell in and grow Icebreaker in men’s wear stores; Harry Rosen and Henry Singer. Sell through-rates were 80% in first season alone.• Developed partnerships including having Icebreaker on the Canadian National Ski Jumping, Nordic Combined and Biathlon Olympic and national team members.• Spent 4 months working in New Zealand / Shanghai on Secondment to Global Marketing Team.For more information on the company visit:http://www.icebreaker.com

During my time working at Icebreaker Merino Clothing I had the opportunity to work as the Global Marketing Manager for the organization. As part of a job exchange program, I swapped roles with my colleague so we could each gain experience and learn a different side of the business.In this role I was responsible for a variety of activities which included;• Development and role out of global retail marketing programs• Strategic planning of future marketing tactics incl. store sales programs and window concepts.• Conductiing a thorough evaluation of the usage of our Digital Asset Management site.• Completing an audit and financial evaluation of our online third party staff training portal• Planning and organizing of our Global Sales Meeting in Shanghai China• With a third party agency, remapped our POP sourcing, production and delivery system• Working with and coaching the network of marketing managers in offices around the globe.

AllianceOne was a start up cellular analytics company that helped companies find ways to save money on their cellular phone bills. Their B2B Model revolved around determining employee rate plans that cost the organization excess money each month and using proprietary software analytics to predict the best rate plan for them. Allianceone's full service approach helps clients save money on their bills and gain visibility into their company cellular usage. Increased visibility allows for accurate, informed decision making and planning.My role within the organization was to grow the business to a point where it could be sold off to another larger organization. To do this I develop new business by finding companies that could benefit from our services. This involved building partnerships with local and national telecom dealerships, marketing and sales campaigns for our resellers and building PR plans to increase the exposure for the organization. Here are some of the exact responsibilities that I had with the organization up until it was sold in 2009.• Managed a diverse portfolio of client companies across Canada from various industry sectors• Responsible for sales and marketing initiatives in the Canadian retail and wholesale channels• Implemented software solutions which helped lower client cellular bills by 25% or more a year• Increased AllianceOne client base by 25% and grew gross sales by 35% over three year period. • Role included; Account Management, Marketing, Business Assessment, Software Development• Clients include; Direct Energy, Alberta Motor Association, Liquidation World, Pengrowth Energy Please visit our website: http://www.allianceone.ca

Ski Guide and Host - BackSide ToursOver a four year period I worked Part-Time on the weekends as a Ski Guide and Host for BackSide Tours. This role included hosting business and student groups on ski tours from Alberta to British Columbia Ski Resorts. My responsibilities included logistics, customer service, account management, vendor relations, marketing, local tourism and providing a fun enjoyable experience for guests.Note: This role was taken on a part-time basis while completing my Master's Degree.

• Developed and executed field marketing campaigns for Bell Media (formerly: NewAd Media) clients• Worked directly with clients to develop strategic marketing plans to increase awareness and sales• Responsible for budgeting, hiring and management of field reps, reporting to clients and NewAd• Organized a marketing program for SAIT to increase student enrolment. Program included reps carrying red SAIT chairs encouraging people to “Take a Seat at SAIT” in one of their programs• Organized a marketing program for Nicorette gum which provided over 25,000 samples of the product to help Calgary smokers butt out. This resulted in a sales increase of 37% after program.Note: This role was taken on a part-time basis while completing my Master's Degree

Mosaic Sales Solutions is a full service Field Marketing agency that helps clients launch new products into the Canadian marketplace. With Mosaic I had the opportunity to work with a number of Fortune 500 companies on a variety of different products all across the country. Specifically;• Developed marketing programs for companies such as Bauer Nike Hockey, Columbia Outerwear, Rogers, Proctor and Gamble, Labatt Breweries, Globe and Mail, Pepsi, Microsoft, and more. • Successfully launched new products for Nike and Labatt into major western Canadian markets.• These initiatives were pivotal in securing both Pur Source (Labatt) and BauerNike Hockey into Vancouver, Edmonton and Calgary gaining substantial market share since their program launch• Responsible for identifying strategic opportunities to push client products to the next level through detailed market assessments and sales and marketing plans while maintaining identified budgets. • Job responsibilities included team management and motivation of field reps in western Canada.• Extensive training including management techniques, client presentations and closing sales• Experience included working with clients across Canada specifically in Calgary, Edmonton, Toronto, Ottawa and Montreal.