Kent Hoffman Email & Phone Number

Chicago, Illinois, Us

Drive expansion and integration of digital marketing strategies and AI integration across business lines throughout AMER markets. Maximize lead generation and audience engagement for online digital listings via SEO and paid search.Project manage digital marketing programs across various marketing functions.Define reporting standards by building dashboards to track KPIs and author presentations to assess marketing efforts in monthly and annual business review sessions.Guide marketing team members by defining channel marketing strategies, providing feedback and guidance for stakeholder management, and promoting continuing digital marketing educationProject manage digital marketing programs across various marketing functions.Coordinate and train in-house creative and production teams.Collaborate with business line leads to define marketing lifecycles, track campaign performance, and analyze workflows to promote offerings of the America’s Market Advisory and Field Marketing teams.JLL Marketing Leadership Development Academy participant.

Chicago, Illinois, Us

Led paid, web, and email B2B marketing campaigns to drive the sale and lease of 20 million square feet of commercial and industrial properties across the Midwest and Great Lakes regions.Design, implement, and track marketing plans for numerous property types, adhering to predetermined timelines and budgets.Served as a marketing team liaison for Fortune 500 clients reporting on campaign analysis, identifying possible leads, and general point of contact for marketing strategy.Provide creative guidance to enhance brand messaging of JLL across various digital media.

Chicago, Illinois, Us

Developed go-to-market strategies for 300+ industrial properties by leveraging market intelligence to define property positioning, project lifecycle, asset specific collateral to increase leasing velocity.Collaborated with business development, research, and content teams to develop pitch decks and present alongside leasing teams in presentations to current and prospective clients.Managed sale and leasing administrators by on-boarding, training, and providing effective conflict resolution.Plan and execute events with brokers, developers and local municipalities.Manage digital databases tracking project life cycles.

Develop creative and graphics for direct, digital, and out of home marketing campaigns. Maintain brand standards for all RE/MAX brands (RE/MAX, RE/MAX Northern Illinois, The RE/MAX Collection, RE/MAX Commercial). Utilize the unique messaging of each brand to target multiple levels of clients from prospective franchise owners to home buyers. Coordinate with franchise owners, agents, tech development team, and outside vendors to produce promotional material for franchise sales and expansion.Assist in script development and visual creation of promotional videos to inform franchise owners and agents about partnerships with vendors and new services.Regularly present new RE/MAX broker/owners and agents covering the topics of region news, brand updates, and upcoming marketing initiatives. Create way-finding, sponsorship advertisements, and programs for events, franchisee meetings, and ceremonies.

Plainfield, In, Us

Developed marketing campaigns and corresponding media for new initiatives, local and national events, and donor relations. Created and oversaw all aspects of fraternity branding and new design processes. Managed Salesforce CRM by monitoring data input, developed annual reports and dashboards, and by forecasting future data tracking and record keeping needs.Conducted focus groups and one-on-one sessions with Board of Directors, staff, undergraduate members and volunteers to ascertain the reach of communication platforms and explore methods to better serve stakeholders and constituents.Social Media director. Editor and Art Director of Triangle REVIEW - organizational news magazine distributed to 18,000 person alumni network.Webmaster of official fraternity website (www.triangle.org)Orchestrated efficient online and on-site event registration systems and for events ranging from casual get-togethers to 300 people convention. Established UX protocol for merchant accounts and event registration pages.

Plainfield, In, Us

Maintained Fraternity branding standards and developed new logos and insignia for national events. Consulted with Triangle’s active organizations (chapters) by making face-to-face visits each academic term.Mentored and coached active organization officers by evaluating their duties, analyzing current problems, and developing pragmatic programs suited to each organization’s situation.Conducted educational and instructional workshops on a variety of topics for national events coordinated by Triangle National Headquarters.Acted as Triangle’s ambassador for all audiences, including University administrators and inter-fraternal partners.

Chicago, Illinois, Us

Coordinated staff schedule for hourly employees. Maintained file management and organization. Assisted in hosting office events of University Board of Directors. Brewed several pots of strong coffee to keep co-workers awake and functional.

Chicago, Illinois, Us

Received, directed and relayed telephone messages and in-person inquiries. Organized and delivered inter-department the mail. Maintained filing system.

Chicago, Illinois, Us

Organized facility mail and paperwork. Answered phones and took messages for IIT faculty members within the department. Attended to office visitors by answering questions/concerns and by ensuring their wait was comfortable yet short.

San Francisco, California, Us

Organization of store displays and merchandise. Provided customer assistance on the sales floor and register.

Secure properties structurally after damage

Bachelor Of Architecture (Barch), Architecture

High School Diploma