Graphic Designer
CurrentAs the sole designer at the non-profit, I spearheaded all graphic design needs in a fast-paced environment. Continuous brand consistency, high quality work, and attention to detail empowered the company’s recognition in the community as “the current meteor in DC theatre” (The Washington Post).REVENUE GROWTH AND BRANDING: • Revitalized the existing brand and produced visual content for marketing, education, and development departments, contributing to total earned revenue increasing from $1.9M to $3M over 4 years. • Constructed new brands and generated graphics for 3 different annual Galas, each raising about $300,000.• Innovated visual identities for new programs and initiatives while maintaining brand consistency.TURNAROUND:• Optimized design processes and techniques to increase the velocity of output from 245 tasks per year to 652.• Managed design assets to improve file organization and efficiency.• Mastered new task management software to prioritize tasks, meeting all deadlines.CREATIVITY AND VISUAL SENSE: • Designed all art, graphics, and branding for the highest-grossing show in the theatre’s 47-year history.ALWAYS IMPROVING: • Acquired new skills and mastered software updates to meet evolving project demands and enhance overall design quality.