Leading brand and marketing planning, research, positioning, strategy, creative direction and performance analysis. Developing campaigns to support stakeholder-agreed goals and objectives.

Leading brand architecture, positioning, marketing strategy and copy/creative direction, and delivering synchronized marketing campaigns for clients, including Panasonic, World Vision, and Financial Engines. Managing flexible teams of 3-12 professionals to develop and build transformational brands, funneling websites, usable mobile apps, effective social strategies, comprehensive marketing plans, and experiential design. Achieving rapid results using iterative tactics, repeatable methodology and agile work flows.

funddeed is a social enterprise that fulfills the need for a more content-rich and engaging fundraising platform that benefits nonprofits, while giving creative volunteers a way to utilize their unique creativity and share their own cause-related experiences and stories. To learn more, go to funddeed.com/about

Led a global team of creative professionals delivering over 250 communications and marketing solutions each year (publishing, direct, apps, games, ecommerce and video), for one of the largest global NGOs. Served over 50 clients in over 20 countries and successfully navigated international stakeholder relationships to ensure strategic alignment with the global brand. Translated business objectives and marketing goals into strategic concepts and rationales for creative execution. Managed and collaborated with multi-cultural staff in global regions including Africa, South Asia, Latin America, Eastern Europe and the Middle East. Established audience-centered methodology and management processes to improve creative development success and gain efficiencies that saved the organization over $300k per year. Moved traditional publishing toward digital content and on-demand solutions that will provide multi-million dollar savings year over year.Led a global team of 10-20 professionals through the redesign and relaunch of the World Vision global intranet (wvcentral) serving over 40,000 staff in over 100 countries. Grew the registered user base by over 220% in the 6 months following the relaunch. Supervised and improved day to day services and support for Global Intranet, including user experience design, requirements gathering, senior leadership steering committee, stakeholder management, strategic roadmap, infrastructure planning, development management, support agreements and SEM/SEO management.

Directed strategy and positioning for integrated marketing communications and new business pitches. Provided creative leadership and produced award-winning work for fortune 500 clients and category leaders including Panasonic, Whole Foods Market, Bausch & Lomb and Fender Guitars, while helping land over $10M in new business. Delivered integrated marketing services and campaigns through digital and traditional channels that included broadcast/video, public/media relations, e-commerce, in-bound CRM, direct sales, experiential, outdoor and environmental. Led the Methodology Task Force in implementing user-centered design methodology. And established The Playground, a brainstorming workshop to build creative competencies.

Concept, design, production and retouching of marketing and advertising campaigns for entertainment studios and clients including Sony Pictures, Universal Studios, MGM, AMC Originals, Warner Bros and Paramount Pictures.