Who is Kent Land? Overview
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Kent Land is listed as Chief Pizzaiolo at Landoughs, based in Redondo Beach, California, United States. AeroLeads shows a matched LinkedIn profile for Kent Land.
Kent Land previously worked as Strategy and Marketing Director at Brand67 and Brand & Marketing Advisor at Peacenow.Com. Kent Land holds Ad/Pr/Marcom, Communication Graphics from Texas Christian University.
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Landoughs
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Profile bio
About Kent Land
My focus is Positioning – with a big "P" because it's that important in the marketing game. The game is distinguishing brands amidst the blurry image that is the media-culture marketplace. Brands need a clear and recognizable address. Not a physical address, but an emotional address, with the right emotional connections that make a brand easy to identify and locate among the messaging onslaught. I have a clear process for getting agreement on a brand’s ideal positioning. Start with the right strategic approach and you'll get better solutions, more efficient and effective efforts and measurable results that come from a clear and agreed upon destination.So to be clear, my positioning is Positioning.
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8 roles · 34 years
Kent Land work experience
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Strategy And Marketing Director
Brand & Marketing Advisor
Leading brand and marketing planning, research, positioning, strategy, creative direction and performance analysis. Developing campaigns to support stakeholder-agreed goals and objectives.
Strategy And Marketing Director
Leading brand architecture, positioning, marketing strategy and copy/creative direction, and delivering synchronized marketing campaigns for clients, including Panasonic, World Vision, and Financial Engines. Managing flexible teams of 3-12 professionals to develop and build transformational brands, funneling websites, usable mobile apps, effective social strategies, comprehensive marketing plans, and experiential design. Achieving rapid results using iterative tactics, repeatable methodology and agile work flows.
Founder And Chief Enterprise Optimist
funddeed is a social enterprise that fulfills the need for a more content-rich and engaging fundraising platform that benefits nonprofits, while giving creative volunteers a way to utilize their unique creativity and share their own cause-related experiences and stories. To learn more, go to funddeed.com/about
Global Creative Services Supervisor
Led a global team of creative professionals delivering over 250 communications and marketing solutions each year (publishing, direct, apps, games, ecommerce and video), for one of the largest global NGOs. Served over 50 clients in over 20 countries and successfully navigated international stakeholder relationships to ensure strategic alignment with the global brand. Translated business objectives and marketing goals into strategic concepts and rationales for creative execution. Managed and collaborated with multi-cultural staff in global regions including Africa, South Asia, Latin America, Eastern Europe and the Middle East. Established audience-centered methodology and management processes to improve creative development success and gain efficiencies that saved the organization over $300k per year. Moved traditional publishing toward digital content and on-demand solutions that will provide multi-million dollar savings year over year.Led a global team of 10-20 professionals through the redesign and relaunch of the World Vision global intranet (wvcentral) serving over 40,000 staff in over 100 countries. Grew the registered user base by over 220% in the 6 months following the relaunch. Supervised and improved day to day services and support for Global Intranet, including user experience design, requirements gathering, senior leadership steering committee, stakeholder management, strategic roadmap, infrastructure planning, development management, support agreements and SEM/SEO management.
Feb 2010 - Feb 2016
Vice President, Executive Creative Director
Directed strategy and positioning for integrated marketing communications and new business pitches. Provided creative leadership and produced award-winning work for fortune 500 clients and category leaders including Panasonic, Whole Foods Market, Bausch & Lomb and Fender Guitars, while helping land over $10M in new business. Delivered integrated marketing services and campaigns through digital and traditional channels that included broadcast/video, public/media relations, e-commerce, in-bound CRM, direct sales, experiential, outdoor and environmental. Led the Methodology Task Force in implementing user-centered design methodology. And established The Playground, a brainstorming workshop to build creative competencies.
1997 - 2009
~12 yrs
Creative Director
Concept, design, production and retouching of marketing and advertising campaigns for entertainment studios and clients including Sony Pictures, Universal Studios, MGM, AMC Originals, Warner Bros and Paramount Pictures.
1993 - 1996
~3 yrs
1 education record
Kent Land education
FAQ
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What company does Kent Land work for?
Kent Land works for Landoughs.
What is Kent Land's role at Landoughs?
Kent Land is listed as Chief Pizzaiolo at Landoughs.
Where is Kent Land based?
Kent Land is based in Redondo Beach, California, United States while working with Landoughs.
What companies has Kent Land worked for?
Kent Land has worked for Landoughs, Brand67, Peacenow.Com, Funddeed, and World Vision International.
How can I contact Kent Land?
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What schools did Kent Land attend?
Kent Land holds Ad/Pr/Marcom, Communication Graphics from Texas Christian University.
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