Kent Lim Email & Phone Number

Singapore

Singapore

- Oversee the overall premium brands portfolio of various markets in the region- Managing the sales & commercial aspects of premium brands in various markets within the region- Managing the premium brands marketing budget for the region- Managing the marketing activities of premium brands in the region- Coordinate with internal and external stakeholders to manage the entire commercial process- May 2024: One of the 2 individuals across the wider global team recognised as a value champion.

Singapore

- Successfully planned and launched the first Lumina Challenge for Asia in Taiwan, gaining over 5x returns in Media Value.- Successfully planned and launched Handpicked Lamb into Malaysia, gaining multiple media coverage & immediate returns.- Successfully planned and executed various retail campaigns across Asia, with consistently improved ROI each time.- Successfully planned and executed various marketing events for premium brands across Asia.- Spearhead the planning and execution of new marketing initiatives- Evaluate marketing strategy for Asia- Develop and implement marketing calendar for the Asia market- Ensure brand consistency and guideline adherence among partners, vendors and other stakeholders.- Engage various internal and external stakeholders- Co-elevate and exchange best practices with Alliance’s global marketing community (Europe, theU.S.A, NZ and Asia).- Drive the implementation of marketing programmes in the various markets to achieve brand goalsand/or commercial targets, within the allocated marketing budget.- Drive the delivery of brand materials to support our commercial team and customers.- Project manage creative and design agencies to develop and deliver content, and curate, proof-read or/and verify content.- Market research of the region through analysing reports from various industry key players- Jan 2023: One of the three recipients among the wider global team for the Achievement Award for taking on an expanded interim leadership role and demonstrating the cooperative’s values in my day to day job.

Singapore

Singapore

- Coordinate and oversee the Institute's print & online media- Crafting of website content- Crafting of circulars content - Crafting of social media content (FB / IG / LinkedIn)- Corporate Communications- Planning & overseeing social media and website content- Coordinating & Sub-editing for SIA Quarterly Newsletter (INSIGHT)- Coordinating and Publishing our yearly book (SIA Capability Profile)- Successfully coordinated the new online webinar initiatives during Singapore's Circuit Breaker period- Developing new Communications plans for the institute- Coordinating with the different thrusts and stakeholders to roll out external communications

Singapore

- Freelance Writing for Various Media Outlets- Pitching of Ideas- Conducting Research & Interview (as necessary)- Crafting of Actual Piece- Published works on Yellow Pages Singapore, Tripzilla, Summits, Youth SG

Singapore

Freelance trek coordinator for SGTrek (Hiking & Trekking)- Planning of hiking trips ranging from day trips to multi-day trips- Meet up with participants on the day of departure- Conduct briefing with participants prior to departure- Coordinate with transport provider- Coordinate with local guides- Ensure the smooth running of the event- Ensure safety and fulfilling experience of participants

Singapore

- Building & maintaining relationships with key accounts- Organizing and conducting product presentation to introduce new brands/products to our key clients, as well as mini events like wine & cheese with our key partners.- Apart from sales/relationship related responsibility, also entrusted with the responsibility to conduct market research and develop a sustainable marketing plan for the company.- Propose product for projects- Coordinating & communicating with clients- Coordinating & communicating with partners- Sales related administrative work (e.g. Quotation, Profit Sheet, Proposals, etc.)

Singapore

Put in charge of the Marketing Team after a year in the company.Marketing Responsibilities include:- Facebook- Instagram- Electronic Direct Mailers- Print Adverts- Content Writing- Graphics creation (AI & PS)- Market Reserach- Facebook Analytics- Media planning- Successfully planned and implemented various digital marketing campaigns which had a direct impact on sales increase- Successfully revamped the company's social media pages and content to better suit the target audience, which resulted in an increase in followership

- Conduct B2C sales through roadshows, calls, emails, & retail.- Conduct after sales service- Achieved an average monthly gross individual sales of around SGD 125 000.

Singapore

2 years mandatory conscription service, enlisted into 3rd Battalion Singapore Guards.Position held: Platoon Commander RunnerRank held: Corporal First Class- Represented the force in various bilateral and overseas exercises in United States, Australia & Brunei- Involved in the planning of training exercises- Assisted the Platoon Commander in main tasks of the platoon

Singapore

Instructor role of conducting camps for students between age 9-18.Typically responsible for 15-20 kids at a time, including their well-being and safety. Ensuring that they enjoy a fulfilling experience in the camp and bring back with them valuable knowledge.

Bachelor Of Arts - Ba, Communication And Media Studies And Public Relations

Specialist Diploma, Digital Marketing & Analytics, Cgpa4.0

High School Diploma, Events Management

Gce ‘O’ Level

Activities and Societies: Saint Patrick’s School Military Band (Vice President) - Singapore Youth Festival 2013: Gold with Honours.