Kento M. Email & Phone Number

Tokyo, Japan

I worked as a UX researcher in U-NEXT for about 2 years. U-NEXT is the 3rd largest video streaming company in Japan.My main assignments are as below.・Conduct user interviews (depth interview, group interview)・Conduct user surveys (ex.NPS survey)・Conduct user testing・Analyze user behavior logs・Benchmarking other company's UI/UXUX research position was not existed in U-NEXT before, so now I have been making effort to built "user-oriented" culture in this organization, and improved many points of our user experience.For example, first of all I made the whole customer journey map of our product, organize user pain points and prioritize our customer journey obstacles ordering by to its seriousness and implement feasibility. According to this map, we improved our product's information architecture and system.As a result, in 2021 our Net Promoter Score became 10% higher and our churn rate became 15% lower than 2019. And we achieved 200 million subscribed users.

Tokyo, Japan

I worked as a Data Analyst and a User Experience Researcher in U-NEXT for about 1 year. U-NEXT is a company which provide Video On Demand services.My main assignments were as below.・Analyze user behavior logs and find out pain points of users・Conduct user surveys (ex.NPS survey) and find out pain points of users・Plan improvements with other departments according to the fact datas and measure the result of thatBefore I join, almost suggestions for improvements of our services were built on biased hypothesis and anyone measured the result of that. In this company, I always make a effort to remove the biases and measure the result by data correctly for next steps.In addition, to improve and make up user's pain points, cooperation from others are integral. That's why I always chat with them, discuss with them (, sometimes drink with them) for acquiring psychological safety.As a result, the number of our subscribers are steadily increasing (the exact number is not open to the public) and I could transfer my position as I requested.

Aichi, Japan

I worked as a business planner at information and communication technology business unit of Denso for about 3 years. I was a person in charge of business plan of some our main products (Body Control Modules and Instrument Clusters).My main assignments were as below.・Make next 1, 2 and 5 years business plan of BCM and IC (Sales per year : 200 billion yen)・Check the income statements of BCM and IC and report budget variances every month・Make and manage a budget of plant investment (Budget per year: 30 billion yen)・Make and manage a productivity increasing plan of the business unit (Number of employees: 3,000)・Make a product costing rate for all products in the business unitTo make an improved and accurate business plan, mainly I endeavored for 3 projects.1. Make an accurate business plan of a Keyless Entry System production function transfer (Sales per year: 50 billion yen) - According to the income statement, the estimated profit of my business plan was almost accurate(+50 million yen)2. Make an accurate business plan for next re-organized business units (Effected sales per year: 17 billion yen) - Because of successful experience of my previous project (1. of this resume), I was promoted as a reader of this project3. Visualize plant investment proceedings and make plants apply minimum budgets - In comparison to the previous year, I cut 10% budgets(= 3 billion yen) off

Liberdade, Sao Paulo, Brazil

When I was a student of university, I took 1 year suspension period and worked in Brazil as a Journalist intern.The Jornal Sao Paulo Shimbun which I worked for is a news paper company and cover important news about Japanese immigrants in Brazil. so mainly I had interviewed important persons in immigrants society and had written articles everyday.As a result, I acquired capacity of interviewing any person and capacity of adjusting myself to a new environment.