Financial Planning

• Created, built and maintained strategic partnerships with brokers, retailers, multiple Anheuser Busch and Coca-Cola distributors, in order to grow the portfolio of Monster Energy products in the MN On and Off Premise territory• Consistently maintained annual double digit growth• Second Market in the U.S. to hit a 50 Share• Obtained highest Dollar & Unit share in territory throughout the country• Conceptualized sales strategies to target key markets and established a dominant presence in the region• Developed and executed promotional programs and activities with key partners• Kept abreast on products, category, innovation, market conditions, competitive activities, advertising and promotional trends

• Created, built and maintained strategic partnerships with brokers, retailers and all Coca Cola Distributors throughout the Midwest growing the portfolio of Peace Tea products • Created 35% growth in 2011 & 34% growth in 2012• Applied sales strategies to target key markets and established a dominant presence in the Midwest• Developed and executed promotional programs and activities with key partners• Managed sales forecasts and budgets to achieve established goals and delivered profitable growth

• Aggressively identified, targeted and sold existing and potential accounts, both individually and in partnership with distributor partners, in order to maximize shelf space, displays, POI & merchandising standards• Worked with On Premise and Off Premise teams in the Wisconsin market, WI ranked #1 in country in On Premise• Trained distributor sales representatives and newly hired FSR personnel as required, on Monster product knowledge, company sales procedures and current promotions

• Aggressively identified, targeted and sold accounts in order to maximize allocations and product offerings carried within the Dr. Pepper Snapple Group portfolio• Completely turned underperforming routes into revenue generating accounts; applied calculated sales strategies…increased sales by 200% • Trained salesmen, merchandisers, full service representatives and newly hired personnel on product knowledge, company sales procedures, sales techniques and current promotions