Strategy Consultant
CurrentFounder of business strategy consultancy with expertise in research, data and strategy for the manufacturing, technology and not-for-profit sectors.- Qualitative and quantitative research.- Data analysis using Python and Excel.- Corporate, marketing and communication strategies.- Brand reviews, positioning and value propositions.- Customer segmentation, profiling and journey mapping.- Web development and video creation.Provided an outsourced research and strategy department to CMDi since 2012 so they could compete with larger advertising agencies and consultancies without the overheads.Developed websites, presentations and videos for Safecypher and Cardivation that supported direct sales to card issuers and filled their order books in the first year.