Kent Panther is a President, Chief Executive Officer at Wray Ward. He possess expertise in marketing strategy, marketing communications, business development, advertising, strategy and 5 more skills. Colleagues describe him as "As far as I'm concerned, Kent is a game-changer when it comes to marketing strategy. He didn't come to the table with a cookie-cutter template of how TUCCI's marketing program should work. He dug in deep to really understand our business, and initiated a detailed analysis to be sure that his team had the whole picture before beginning. He analyzed sales, volume and profit, and then turned to all aspects of our marketplace, assessing channels, audiences, competitors and trends. He looked at it all as it stood at the time, gauged our best opportunities and determined where we could and should be in the market. His attention to detail is nothing short of amazing, and as a result, TUCCI realigned company resources, sales and marketing dollars, and re-prioritized several trade and consumer channels. Without his insight and nose-to-the-grindstone work ethic on these fronts, we would not have made critical changes to our business. If you want a marketing partner who will work hard to understand your business from every angle, Kent's your guy.", "Kent is an unusually insightful business and marketing strategist. He is able to sift through a mass of research then help in assessing competitors, prioritizing audiences, and providing meaningful insights. He has led several strategic planning sessions with our top management, playing an important role not only in the launch of a completely new product offering, but in the overall rebranding of our organization.", and "I had the pleasure of supervising Kent on the McDonald's Restaurants account. He worked on the planning and presentation of numerous programs, monthly business reviews and pre- and post-promotional analysis. Even early on, he showed unique knack for culling through data and pulling out actionable findings. In addition, Kent was notable for developing important and trusted relationships with McDonald's corporate and regional personnel. He was a valuable leader on a team of rising stars."