Kent Phillips

Kent Phillips Email and Phone Number

Vice President, Marketing Operations, Consumer Analytics, and Experimentation | Strategic Executive Leader | AI | Machine Learning | Performance Marketing | Ecommerce @ Covetrus
Kent Phillips's Location
Plymouth, Massachusetts, United States, United States
Kent Phillips's Contact Details
About Kent Phillips

Throughout my career, I have collaborated with talented individuals to uncover technically challenging business opportunities in consumer marketing and e-commerce. Currently, our focus is on leveraging machine learning and AI tools to enhance marketing effectiveness and enable a truly data-driven business environment.Two to four years ago, my work centered on deriving actionable insights from Big Data and optimizing omni-channel marketing across various divisions. Prior to that, I dedicated my efforts to maximizing online performance marketing channels and improving site conversion through UX, agile development, and sophisticated attribution and ROI analysis.... and there's many chapters prior to that.

Kent Phillips's Current Company Details
Covetrus

Covetrus

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Vice President, Marketing Operations, Consumer Analytics, and Experimentation | Strategic Executive Leader | AI | Machine Learning | Performance Marketing | Ecommerce
Kent Phillips Work Experience Details
  • Covetrus
    Vice President, Marketing Operations, Consumer Analytics And Experimentation
    Covetrus Jan 2021 - Present
    Portland, Maine, Us
    Lead a smart and talented team that develops the quantitative insight to help drive the GTS consumer-facing businesses (the Prescription Platform and SmartPak) forward. Develop the analytical framework that provides insight on business performance on a daily, weekly, and long-range perspective. Answer the tough questions about business performance. Work with SME's on what we should do next to achieve business results. Own the discounting budget and business performance. Develop predictive consumer analytics that drive more effective marketing performance and discounting effectiveness.
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  • Smartpak
    Vice President, Omni Channel Marketing Operations
    Smartpak Jan 2018 - Jan 2021
    Plymouth, Ma, Us
    Own the P&L for all performance marketing channels, and marketing operations, for leading online retailer in an enthusiast community. Leading smart, passionate, teams that test, learn, and stay at the forefront of online trends and two steps ahead of our competitors.
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  • Smartpak
    Vice President, Ecommerce
    Smartpak Jan 2016 - Jan 2018
    Plymouth, Ma, Us
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  • Smartpak
    Senior Director, Ecommerce (And Web Marketing)
    Smartpak Jan 2014 - Jan 2016
    Plymouth, Ma, Us
    Own the ecommerce storefront and all online marketing channels for SmartPak. Responsible for determining the ecommerce roadmap and ROI from new features. Oversee UX research and UX design to assure we're finding the pockets of opportunity that eliminate frustration and create delight in the user experience. Responsible for business performance of all online performance marketing channels including email, paid search, organic search, SMS, display, and paid social marketing.
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  • Smartpak
    Senior Director, Web Marketing
    Smartpak Nov 2009 - Jan 2013
    Plymouth, Ma, Us
    Chartered with helping the company transition from a catalog-centric online retailer to a direct-to-consumer online retailer. Worked on augmenting and developing the small web marketing and ecommerce development team. Hired, developed or transformed email marketing, project management, front-end development, front-end design, UX design and research, paid search, organic search, display, organic social and paid social skills within an amazingly talented, smart, passionate company.
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  • Liberty Medical, A Medco Company
    Internet Business Director
    Liberty Medical, A Medco Company Mar 2002 - Oct 2009
    PolyMedica was acquired by Medco in October of 2007.
  • Envision Development Corporation
    Project Manager
    Envision Development Corporation 2000 - 2001
    St. Louis, Missouri, Us
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  • Toyota
    Quality Engineer
    Toyota 1996 - 2000
    Toyota City, Aichi Prefecture, Jp
    View

Kent Phillips Skills

E Commerce Direct Marketing Web Analytics Analytics Online Marketing Email Marketing Online Advertising Sem Management Multi Channel Marketing Social Media Marketing Landing Page Optimization Seo Lead Generation Customer Acquisition Marketing Strategy Digital Marketing Ppc Marketing Google Analytics Segmentation Project Management Digital Strategy Social Media Web Marketing Interactive Marketing Mobile Marketing Strategy Affiliate Marketing Google Adwords Integrated Marketing Marketing Communications Web Development Database Marketing Website Development Product Marketing Advertising Strategic Partnerships Omniture Competitive Analysis Direct Mail Product Management Organic Search Brand Development Salesforce.com B2b Marketing User Experience Conversion Optimization Search Advertising Information Architecture

Kent Phillips Education Details

  • Elizabethtown College
    Elizabethtown College
    Liberal Arts
  • Penn State University
    Penn State University
    Industrial Engineering
  • Elizabethtown College
    Elizabethtown College
  • Elizabethtown College
    Elizabethtown College
    Liberal Arts And Sciences/Liberal Studies

Frequently Asked Questions about Kent Phillips

What company does Kent Phillips work for?

Kent Phillips works for Covetrus

What is Kent Phillips's role at the current company?

Kent Phillips's current role is Vice President, Marketing Operations, Consumer Analytics, and Experimentation | Strategic Executive Leader | AI | Machine Learning | Performance Marketing | Ecommerce.

What is Kent Phillips's email address?

Kent Phillips's email address is kp****@****pak.com

What is Kent Phillips's direct phone number?

Kent Phillips's direct phone number is +177477*****

What schools did Kent Phillips attend?

Kent Phillips attended Elizabethtown College, Penn State University, Elizabethtown College, Elizabethtown College.

What skills is Kent Phillips known for?

Kent Phillips has skills like E Commerce, Direct Marketing, Web Analytics, Analytics, Online Marketing, Email Marketing, Online Advertising, Sem, Management, Multi Channel Marketing, Social Media Marketing, Landing Page Optimization.

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