Vice President, Marketing Operations, Consumer Analytics And Experimentation
CurrentLead a smart and talented team that develops the quantitative insight to help drive the GTS consumer-facing businesses (the Prescription Platform and SmartPak) forward. Develop the analytical framework that provides insight on business performance on a daily, weekly, and long-range perspective. Answer the tough questions about business performance. Work with SME's on what we should do next to achieve business results. Own the discounting budget and business performance. Develop predictive consumer analytics that drive more effective marketing performance and discounting effectiveness.