Kent Van Oort Email & Phone Number

Greenwood Village, Co, Us

FullSpeed Automotive® is a leading automotive aftermarket services platform offering oil changes, tire sales and rotations, brake services, car washes, and other ancillary services through multiple brand formats that target several desirable segments of the service market. The Company’s strategic geographic footprint of 690 franchised and company-owned locations provide density in high growth markets. The Company’s flagship brands include Grease Monkey®, SpeeDee Oil Change & Auto Service® and Kwik Kar Oil Change & Auto Care.

Joyride Pictures is a social media brand and YouTube channel dedicated to documenting real-life stories of automotive enthusiasts and their joy found in the machines that move them. Jump behind the wheel to join us for a joyride and discover what moves you. Welcome to Joyride Pictures. Driven by What Moves You.

Consulting practice providing integrated marketing solutions. Services include; strategic planning, sales and business development, brand building, product positioning and messaging, campaign and creative development, advertising, brand identity, research, CRM and lead generation, public relations, and digital content creation.Tactical execution of advertising, videos, newsletters, product literature, sales promotion, social media, email, websites, mobile applications, trade shows and events, press releases, training webinars, podcasts, point-of-sale displays, packaging, product naming, focus groups, persona and database management, and lead generation.Accounts: Adam's Polishes, Blue Heart of the Planet, Clear H2O Coolers, DripEZ, WestMark Design & Construction, Automotive Aftermarket consulting

Southfield, Mi, Us

Member of Global Commercial Strategy and Marketing organization focused on North American regional execution of key corporate business priorities for a broad portfolio of premium automotive aftermarket brands.Worked cross-functionally across corporation to establish trust and productive relationships with business unit general managers, multiple channel partners, product and sales teams throughout all levels of distribution — from executive leaders to feet on the street increasing awareness, generating demand and profitability for products as well as technical support services.Led development and execution of B2B marketing tactics in support of corporate, product and training initiatives to increase market share and sales revenue resulting in $160 million of positive year over year financial performance to plan.Collaborated with corporate brand teams to develop marketing campaigns and sales support materials for multiple national product launches utilizing traditional and innovative digital channel marketing tactics.Conducted event-based focus groups to gather Voice of Customer (VoC) perspectives related to F-M Motorparts brands, products, technical training, market conditions and sales growth opportunities. Findings used to reposition Beck/Arnley brand, product mix and validate customer personas.Prepared weekly and quarterly reports, prospect trackers and presentations related to sales and marketing activities, annual planning calendars and promotional campaigns.

Denver, Colorado, Us

Led Integrated Marketing Solutions group within North American Automotive Aftermarket division.Reported to NA division president while working closely with senior management team to define and execute annual marketing strategy in support of business unit products, channels and sales revenue targets. Tracked all divisional strategic initiatives and provided monthly dashboard of results.Generated demand and sales support on $400 million portfolio of products across eight categories, three segments and seven sales channels through integrated marketing strategies and communications programs.Led positioning, messaging, creative development and implementation of integrated marketing campaigns utilizing; TV, online videos, publications, advertising, product literature, sales promotion, social media, email, websites, smartphone applications, trade shows, public relations, training webinars and point-of-sale displays.Established digital solutions capability within business unit and directed strategy utilizing database management, email and marketing automation technologies (Marketo & Salesforce) to broaden reach of brand and sales team.Collected Voice of Customer (VoC) insights and refined customer personas through quarterly online surveys and Service Advisory Council focus groups. Utilized findings for new product development, message and content development, and to enhance ongoing sales and marketing campaigns.Established objectives of marketing campaigns to define and measure Return on Investment (RoI). Forecasted and managed annual marketing budget while monitoring effectiveness of marketing activities. Evaluated results and recommended improvements.Responsible for external marketing resource vendor relations as well as internal staff supervision, team development, performance reviews, calibrations and merit recommendations. Developed marketing group organizational structure, role definitions and job descriptions to align with the needs of the business.

Broomfield, Colorado, Us

Worked with executive leadership to develop videos conveying company position on emerging Internet Protocol (IP) technologies, customer testimonials, financial presentations and annual report. Created materials for Analyst and Investor Conferences, Annual Stockholders Meeting and special projects for chief executive officer.

Omaha, Ne, Us

Fostered relationships with senior level clients and provided consultative strategy and marketing counsel for Level 3 Communications and MWH Global. Developed integrated marketing programs and tactical new business activities to maximize revenue, profit and company growth objectives.

Broomfield, Colorado, Us

Member of founding marketing team that established global brand, took company public and built it into a Fortune 500 telecommunications company with the first network optimized for Internet Protocol (IP) technology. Worked alongside senior management group to define yearly corporate positioning and messaging to support overall business strategy. Oversaw development and implementation of global integrated marketing, advertising and digital campaigns including; creative strategy, concept development and production, media planning and purchasing, research and budgeting for all corporate and product marketing in the NA and Europe.Allocated advertising budgets and media spending levels to ensure maximum efficiencies for both corporate and product marketing groups. Oversaw the preparation, forecasting and administration of budgets.Directed and supervised in-house marketing resources staff as well as selection and overall management of marketing agency partners, digital and design firms, TV and video production vendors.Managed all aspects of corporate events, including: Annual Meeting of Stockholders and Annual Analyst Conferences.

Omaha, Ne, Us

Clients: ACNielsen, Applied Communications Inc., Call Interactive, ConAgra Foods, Gateway Computers, Inacom, Level 3 Communications, MFS Communications, WorldCom and New Business Development.

Lincoln, Nebraska, Us

Accounts: Immanuel Medical Center, Baker's Supermarkets and New Business Development.

Accounts: Seagram Wine Coolers, Taos, Taos Twist of Lemon and 2 Calorie Quest, MCI Communications and New Business Development.

Accounts: AT&T, Chesebrough-Ponds, Coca-Cola, ESPN, Manufacturers Hanover Trust, Nestle and RJR Nabisco.

Accounts: BMW of North America

Bachelor Of Journalism, Advertising, Minors: Business, Economics, Psychology, Art

Leadership 2.0