Kent Weygaard-Hansen

Kent Weygaard-Hansen Email and Phone Number

Senior Experience Designer and Copywriter @ Nordlid
København, DK
Kent Weygaard-Hansen's Location
Copenhagen Metropolitan Area, Denmark
Kent Weygaard-Hansen's Contact Details

Kent Weygaard-Hansen personal email

About Kent Weygaard-Hansen

Kent Weygaard-Hansen is a Senior Experience Designer and Copywriter at Nordlid. He possess expertise in digital marketing, strategy, business strategy, integrated marketing, marketing strategy and 19 more skills. He is proficient in German, English, Swedish and Norwegian. Colleagues describe him as "I reported directly to Kent for about one year at Ogilvy. As a leader Kent is dedicated, ethical, at eye-level, empathetic and trusting and really understands how to make his team come together and deliver the very best results. He has his eye on the task and doesn't waste too much energy on politics, which in my opinion is very refreshing. He has a great strategic mind and a great experience within online marketing and strategy - and is apart from that just a really well-rounded and knowledgable person, who I am grateful to have learned from in the time we worked together. I would be happy to work for Kent again in the future. " and "Kent has a rare combination of strong analytic skills, strategic big picture thinking and powerful creative imagination. His great knowledge (and passion) within digital channels and social media is truly unique and so is his close to scary ability to predict events before they occur…He always seems to be one or two steps ahead! And not to forget: His team player spirit and informal approach make him a very good colleague. Kent is not only a master in strategic thinking. He always builds clear business architectures that will make your company win."

Kent Weygaard-Hansen's Current Company Details
Nordlid

Nordlid

View
Senior Experience Designer and Copywriter
København, DK
Website:
increase.dk
Employees:
33
Kent Weygaard-Hansen Work Experience Details
  • Nordlid
    Senior Experience Designer And Copywriter
    Nordlid
    København, Dk
  • Nordlid
    Senior Experience Designer & Copywriter
    Nordlid Jan 2020 - Present
  • Ogilvy Danmark
    Director Of Customer Experience — Insights & Strategy | Member Of Management
    Ogilvy Danmark Mar 2017 - Dec 2019
    Copenhagen Area, Capital Region, Denmark
    Heading the ‘Insights & Strategy’ team and responsible for designing and implementing Ogilvy Denmark’s new business strategy, positioning and value proposition around CX and modern marketing - incl. defining new organizational set-up, processes & capabilities needed to succeed. Identifying and wrapping up new services and products in the intersection between brand purpose definition and brand action/customer experiences — with a view to helping our clients make their brands matter in an Omni-channel world so that they can generate, nurture, convert and keep more leads.Helping clients such as Royal Canin, Coca-Cola, The Danish Defence, Codan, Coloplast, AstraZeneca and Haldor Topsoe win and keep more customers.
  • Leap
    Partner & Co-Founder
    Leap Jan 2015 - Feb 2017
    Copenhagen Area, Denmark
    We are an experienced consultancy focused on planning and executing customer journey marketing around our clients’ sales process problems but driven by their most valuable customers’ key pains in decision-making. In doing so we solve some of the most complex challenges that customer journey marketing presents. We tend to work with companies and brands that sell products or services with relatively complex and knowledge-intensive cross-channel buying journeys — i.e. journeys in which consumers or btb decision-makers invest a high amount of time and resources in the inspiration, need definition and comparison stages of decision-making.Clients: Haldor Topsoe (HQ and China), Singapore Airlines (in the Nordics), Fibia
  • Danske Bank
    Head Of 'Customer Experience'
    Danske Bank 2013 - Dec 2014
    Copenhagen Area, Denmark
    Promoted to head the strategic track ’Customer Experience’ (CX) aimed at strengthening the bank’s capability to support the most valuable customers’ and prospects’ cross-channel decision-making journeys with a view to improving retention and creating, nurturing and converting more leads. I conceptualized CX around the bank’s business objectives and strategy to ensure commercial alignment while subsequently getting buy-in from top management and other key organisational stakeholders. Furthermore, I defined the first CX projects based on business and customer data, while promoting social listening (with a view to working more customer centric) to the bank’s BI department - and got their buy-in.
  • Danske Bank
    Head Of Mobile & Tablet Banking
    Danske Bank 2011 - 2013
    Copenhagen Area, Denmark
    Group Business Development’s head of Mobile & Tablet Banking for both personal customers and business customers. Responsible for defining requirements for mobile and tablet by bridging customer needs and wants with business objectives and strategy. Other responsibilities: business cases, project proposals and project charters in close co-operation with Danske Bank’s IT department.
  • Oticon
    Global Digital Director
    Oticon 2007 - 2011
    Copenhagen Area, Denmark
    Strategy for and leadership of the new Team Digital. Architect behind Oticon's digital cross-channel strategy and inventor of the revolutionary Oticon+ concept based on thorough ethnographic research on customers' (hearing aid clinics) unmet needs, motivations and barriers towards buying Oticon - or towards making Oticon their preferred partner. Focus on designing and utilizing the potential in digital channels, digital touch-points and rich content such as video, edutainment and blogs.
  • In2Media
    Strategic Director & Partner
    In2Media 2001 - 2007
    Copenhagen Area, Denmark
    Partner and member of board. Business strategy, management, strategic planning, and marketing innovation architect. Specific focus on design and development of integrated cross-channel strategies to help clients take advantage of the web, mobile and broadband TV.
  • Mindset4
    Partner & Copywriter
    Mindset4 2000 - 2001
    Copenhagen Area, Denmark
    Development of integrated communication strategies, column copywriter and new bizz activities.
  • Sigma
    Project Assistent
    Sigma 1999 - 2000
    Copenhagen Area, Denmark
    Research and newbizz activities. Business plan for digital storytelling unit.
  • Glaxosmithkline
    Direct Mail Copywriter - Student Job
    Glaxosmithkline 1994 - 1999
  • Oberserver Media Intelligence
    Copywriter - Student Job
    Oberserver Media Intelligence 1996 - 1998
  • The Danish Ministry Of Foreign Affairs
    Budget Assistent
    The Danish Ministry Of Foreign Affairs 1992 - 1994

Kent Weygaard-Hansen Skills

Digital Marketing Strategy Business Strategy Integrated Marketing Marketing Strategy Social Media Business Development Entrepreneurship Mobile Devices Management Marketing Start Ups Advertising Copywriting Corporate Communications Team Leadership Marketing Innovation Creative Strategy Digital Strategy Online Advertising Online Marketing Problem Definition Content Marketing Strategic Planing

Kent Weygaard-Hansen Education Details

  • Monash University, Melbourne, Australia & Copenhagen Business School, Denmark
    Monash University, Melbourne, Australia & Copenhagen Business School, Denmark
    International Marketing & Management
  • Copenhagen Business School, Denmark
    Copenhagen Business School, Denmark
    International Business Administration & Modern Languages (Sprøk)
  • The Danish Ministry Of Foreign Affairs
    The Danish Ministry Of Foreign Affairs
    Accounting & Budget Trainee

Frequently Asked Questions about Kent Weygaard-Hansen

What company does Kent Weygaard-Hansen work for?

Kent Weygaard-Hansen works for Nordlid

What is Kent Weygaard-Hansen's role at the current company?

Kent Weygaard-Hansen's current role is Senior Experience Designer and Copywriter.

What is Kent Weygaard-Hansen's email address?

Kent Weygaard-Hansen's email address is ke****@****ail.com

What schools did Kent Weygaard-Hansen attend?

Kent Weygaard-Hansen attended Monash University, Melbourne, Australia & Copenhagen Business School, Denmark, Copenhagen Business School, Denmark, The Danish Ministry Of Foreign Affairs.

What skills is Kent Weygaard-Hansen known for?

Kent Weygaard-Hansen has skills like Digital Marketing, Strategy, Business Strategy, Integrated Marketing, Marketing Strategy, Social Media, Business Development, Entrepreneurship, Mobile Devices, Management, Marketing, Start Ups.

Who are Kent Weygaard-Hansen's colleagues?

Kent Weygaard-Hansen's colleagues are Mehedi Hasan, Nasser Elsayed, Jacob Rentsch Larsen, Wang Ting, Nurul Fauziana, Mousa Mahmoud, Anna Navarro.

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