Kent Weygaard-Hansen Email & Phone Number

København, Dk

Copenhagen Area, Capital Region, Denmark

Heading the ‘Insights & Strategy’ team and responsible for designing and implementing Ogilvy Denmark’s new business strategy, positioning and value proposition around CX and modern marketing - incl. defining new organizational set-up, processes & capabilities needed to succeed. Identifying and wrapping up new services and products in the intersection between brand purpose definition and brand action/customer experiences — with a view to helping our clients make their brands matter in an Omni-channel world so that they can generate, nurture, convert and keep more leads.Helping clients such as Royal Canin, Coca-Cola, The Danish Defence, Codan, Coloplast, AstraZeneca and Haldor Topsoe win and keep more customers.

Copenhagen Area, Denmark

We are an experienced consultancy focused on planning and executing customer journey marketing around our clients’ sales process problems but driven by their most valuable customers’ key pains in decision-making. In doing so we solve some of the most complex challenges that customer journey marketing presents. We tend to work with companies and brands that sell products or services with relatively complex and knowledge-intensive cross-channel buying journeys — i.e. journeys in which consumers or btb decision-makers invest a high amount of time and resources in the inspiration, need definition and comparison stages of decision-making.Clients: Haldor Topsoe (HQ and China), Singapore Airlines (in the Nordics), Fibia

Copenhagen Area, Denmark

Promoted to head the strategic track ’Customer Experience’ (CX) aimed at strengthening the bank’s capability to support the most valuable customers’ and prospects’ cross-channel decision-making journeys with a view to improving retention and creating, nurturing and converting more leads. I conceptualized CX around the bank’s business objectives and strategy to ensure commercial alignment while subsequently getting buy-in from top management and other key organisational stakeholders. Furthermore, I defined the first CX projects based on business and customer data, while promoting social listening (with a view to working more customer centric) to the bank’s BI department - and got their buy-in.

Copenhagen Area, Denmark

Group Business Development’s head of Mobile & Tablet Banking for both personal customers and business customers. Responsible for defining requirements for mobile and tablet by bridging customer needs and wants with business objectives and strategy. Other responsibilities: business cases, project proposals and project charters in close co-operation with Danske Bank’s IT department.

Copenhagen Area, Denmark

Strategy for and leadership of the new Team Digital. Architect behind Oticon's digital cross-channel strategy and inventor of the revolutionary Oticon+ concept based on thorough ethnographic research on customers' (hearing aid clinics) unmet needs, motivations and barriers towards buying Oticon - or towards making Oticon their preferred partner. Focus on designing and utilizing the potential in digital channels, digital touch-points and rich content such as video, edutainment and blogs.

Copenhagen Area, Denmark

Partner and member of board. Business strategy, management, strategic planning, and marketing innovation architect. Specific focus on design and development of integrated cross-channel strategies to help clients take advantage of the web, mobile and broadband TV.

Copenhagen Area, Denmark

Development of integrated communication strategies, column copywriter and new bizz activities.

Copenhagen Area, Denmark

Research and newbizz activities. Business plan for digital storytelling unit.

Msc, International Marketing & Management

B. Sc., International Business Administration & Modern Languages (Sprøk)

Accounting & Budget Trainee