Kenneth Wagner Email & Phone Number

Operating as Victory Marketing Solutions (VMS), I provide interim and fractional commercialization leadership for medical device and healthcare companies. Focusing on start-up and small organizations, I am to quickly onboard and deliver value as an integral team member. With over 20 years of experience in medical device marketing and sales management, let's discuss how we can partner to solve you most pressing marketing needs.

Volunteering with several non profit organizations aimed at youth programs including young adults who are at-risk.

Greater Minneapolis-St. Paul Area

Drove the technology adoption and market development of electromagnetic navigation bronchoscopy (ENB) in major markets around the world and the US. Highlights included:Introduction of ENB technology in China achieving sales and procedures in over 20 institutions in the first year.Launch of fluoroscopic navigation technology allowing real-time error correction using tomosynthesis correcting software.Executed the business critical launch of the new ILLUMISITE Platform with a carefully planned controlled market release allowing clinical data collection, message refinement and a robust full release plan.

Greater Minneapolis-St. Paul Area

Championed the brand integration of all Covidien assets to the new Medtronic brand. This includes facility signage, marketing materials, product packaging/labeling and all other customer facing branded elements. The conversion for the 85,000+ employee enterprise was conducted in a comprehensive cost effective way that transferred and built brand equity.

Greater Minneapolis-St. Paul Area

Leadership of Neuromodulation cross-therapy marketing functions. These support services include Marketing Communications, Public Relations, Consumer Marketing, Business Analytics, Portfolio Strategy, Interactive Marketing and Physician Relations.• Aligned resources achieving cost targets while expanding team capability in electronic marketing, data driven decision making, change acceleration and lean operating principles. • Optimized organization design across highly matrixed structure supporting a wide range of marketing programs for the $1.7B global business.• Championed cross-sector best practice sharing in the areas of search optimization, e-Learning, marketing communications agency model and interactive marketing.

Cologne Area, Germany

Full commercial responsibility for $75M business treating chronic pain, spasticity, Parkinson’s, dystonia and incontinence with implantable neuromodulation devices for German market.• Leadership of diverse team of 60+ including sales managers, sales reps, tech services, marketing and referral reps servicing Neurosurgeons, Neurologists, Urologists, and other medical specialties.• Exceeded business targets every year achieving compounded double digit growth overall and expansion in each product line. Drove key metrics of new patients treated, increasing market share, smooth product introductions and EBIT growth higher than revenue.• Served on European leadership team capturing diverse market dynamics and aligning with global headquarters for strategic planning, economic value data requirements and first use product introductions.• Successfully engaged internal and external stakeholders with cultural sensitivity, building powerful relationships. This included developing a strong German language capability.

Broad marketing responsibility for $125M line of Neurosurgery products including hydrocephalus shunts, neuro critical care systems and cranial closure devices. Nurtured strong customer relationships with Neurosurgeons and Neurologists treating patients including pediatric and geriatric groups.• Transitioned team through extensive sector restructuring, developed marketing talent pool moving from a tech support model to strategic market development and product management. • Established processes for product pipeline planning, marcom literature fulfillment and the evaluation of marketing investment opportunities.• Executed impactful strategies for maximizing pricing power in highly competitive market segments.• Negotiated and integrated new product line acquisitions for achieving overall business growth targets.

Led global market development team of $400M Pain Management therapies for neurostimulation and intrathecal drug delivery including market awareness, KOL development, society involvement, and clinical data needs. Achieved 25% unit implant growth in key spine surgeon customer segment for the treatment of chronic back and leg pain establishing a vital competitive barrier.Developed comprehensive Total Solutions market position for sales growth in the face of severe competitive pressure. Ensured cross-functional and cross-divisional alignment with clear communication and interpersonal relationships allowing smooth tactical execution. Established development programs for international markets aimed and shifting revenue reliance on the US. Targeted emerging markets including China, Korea and Eastern Europe for strong growth and US physician engagement.Directly led the integration of new ADVAMED guidelines into daily business practices.

Managed all product responsibilities for a $60M line of neurological leads and extensions including market segmentation, product support and future portfolio management. Launched new line of low impedance percutaneous neurostimulation leads with comprehensive promotion, sales staff training, and clinical support materials. Developed and implemented competitive tools and strategies including response packets, competitive activities report hotline, and electronic support tools.

Staff Officer supporting the Commander Naval Forces Japan. Duties included 2-3 weeks per year of active service onsite in Tokyo with 1 weekend per month participation at the local reserve center.

Created comprehensive steam product marketing programs coordinating the efforts of 36 independent manufacturer's sales representatives. Directed international market development, market research, pricing, tradeshow planning and advertising decisions.

Master, Business Administration

Master Of Science, Thermodynamics/Fluid Flow

Bachelor, Mechanical Engineering