Kenneth Wong founded Adminer, a homegrown independent trading desk with Sivanathan Krishnan, Group CEO and Founder of Trapper Media Group in February 2020. Leading the newly established Adminer, Kenneth is responsible for developing best-in-class programmatic technology solutions with a team of programmatic traders and engineers based out of Kuala Lumpur, Malaysia. His new role will also see him lead Trapper Interactive, focusing his efforts across Trapper Group client pods, and working closely with key local and regional teams. Adminer envisions to bring new and profound understanding of contemporary programmatic adtech to Trapper Media Group client and agency partners in the region.

Cadreon is IPG Mediabrand’s Ad Tech unit, responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, we leverage best-in-class technology to deliver the most comprehensive, highest-performing programmatic solutions on the market. We provide extensive expertise for some of the best and brightest brands across our IPG Mediabrands agency partner landscape. Headquartered in San Francisco, Cadreon operates in 68 markets worldwide.As a Cadreon Asia lead, the role will oversee the Malaysia, Singapore, Indonesia, Thailand, Philippines, Hong Kong, South Korea and Vietnam markets operating out of the Malaysian hub. The role will focused on ensuring Cadreon clients achieves measurable digital KPIs in media strategy, smooth programmatic campaigns and a clear communication of Cadreon results via custom reporting dashboards and skilled presentations.

Carat is the world's leading independent media planning and buying specialist and the market-leader in digital and diversified media solutions. Owned by Dentsu Aegis Network, it was established in 1968 as the world's first specialist media agency. Since then, Carat have grown to over 10,000 people in 70 countries worldwide, working with many leading brands.- Formed and headed the new digital team within Carat Media Malaysia office.- Surpassed digital revenue targets by extending digital execution works and media sponsorship deals.- Formed digitally focused business teams and achieved 8X digital revenue growth in 3 years.- Part of the winning team in four Agency Of The Year local & regional awards in 2014 & 2015.- Enlisted in the Dentsu Aegis Network Route500 program for top 5% of global talents.

PRESIDENT & COUNCILThe Malaysian Digital Association (MDA) was formed in Dec 2009 to unify & act as the watchdog for the digital advertising industry. Being the backbone of this dynamic industry, MDA is wholly dedicated to the growth of Malaysia's digital advertising expenditure. As President of the Malaysian Digital Association, I played a role in backing the industry to achieve its objectives & implement its strategies.1. Launched MDA d-Awards & implemented new methodology & partnership with Nielsen, Statista & Similarweb to track digital ADEX in Malaysia.2. Formed IAB SG collaboration to leverage better digital trainings programs in Malaysia.3. Drive single digital currency through comScore & a new digital knowledge portal for the industry.

PHD is part of Omnicom Accounts for one third of global marketing services industry. With a market cap of $14.5bm Omnicom represents 32% of the total market cap of all five marketing services groups. PHD has 72 offices across 62 countries with over 2,500 employees.

Marketing & Communications Planning department manages all marketing campaigns for 13 business units and brands under Celcom. Functioning as an internal advertising agency, the department liaises with product teams and business units to strategize, advertise and market Celcom brands and services.

Retail Strategy and Marketing department manages marketing campaigns for all products within retail banking. Functioning as an internal advertising agency, the department liaises with retail banking product owners and business units to develop, advertise and market retail banking products.

An international marketing consulting firm based in Atlanta, Georgia. iCRM is also the strategic planning arm for DraftFCB and former Interface Advertising.1. Marketing Resource Manager for content management software and managing key account marketing programs. 2. Execution and delivery of marketing programs, strategic communication plans development and in-house developed software solutions sales and marketing. 3. Handles client strategic marketing briefing, marketing programs execution and software sales and marketing.