Ken Witt-Yates Email & Phone Number

Toronto

Toronto, Canada Area

• Accountable to expand and retain the client base in Canada, the United States, Mexico and in the United Kingdom, with key accounts including FGL Sports Corporate & Franchise and The TJX Group Canada, US & EUKey.
• Reintroduced Merrithew Health & Fitness to the FGL Sports Plan-o-gram within the first 6 months of employment
• Increased year-on-year sales by 75% with TJX Canada within first year of employment
• Point person for all negotiations and… Show more
• Point person for all negotiations and document preparation required to open Target Canada as a new account
• Directed the digitization, editing, delivery of all assets, and scheduling of 55 fitness videos for iTunes and GooglePlay in 4 countries in 2 languages

• Demonstrated excellent performance, strong leadership and adaptability at every level of responsibility, and earned 3 promotions from Marketing Promotions Coordinator to Key Account Manager/National SalesKey Achievements
• Sold $15M in music related products annually through physical ‘brick & mortar’, physical online, and digital retail sales, with key accounts including HMV, HMV Digital, Costco, Costco.ca, Indigo/Chapters.
• … Show more
• Conducted detailed historical sales analysis and executed focused regional selling by music genre and boosted annual billing with Costco by 50%
• Enhanced profitability and monthly billing with HMV by reworking the discounting structure which in turn reduced monthly and yearly rebates
• Served as point person for all negotiations and document preparation required to open Target Canada as a new account

Toronto, Canada Area

• Negotiated confidentiality with diverse personalities including both artists and management.
• Oversaw all the media responsibilities for a large number of local developing artists as well as a wide variety of International musicians in Canada
• Formulated extensive media strategies and prepared schedules to support new album releases and touring artists, and worked with national and regional media outlets to secure artists’ coverage
• Collaborated with numerous regional… Show more
• Collaborated with numerous regional promotional representatives in securing media exposure, and in the execution of schedules while an artist was in market
• Engaged with the International Marketing Departments in the US, UK and France to secure promotional time with artist in market and over the phone

Photography

Music Business Administration, Diploma