Ken Witt-Yates Email & Phone Number

Toronto

Toronto, Canada Area

• Accountable to expand and retain the client base in Canada, the United States, Mexico and in the United Kingdom, with key accounts including FGL Sports Corporate & Franchise and The TJX Group Canada, US & EUKey Achievements• Reintroduced Merrithew Health & Fitness to the FGL Sports Plan-o-gram within the first 6 months of employment• Increased year-on-year sales by 75% with TJX Canada within first year of employment• Point person for all negotiations and… Show more • Accountable to expand and retain the client base in Canada, the United States, Mexico and in the United Kingdom, with key accounts including FGL Sports Corporate & Franchise and The TJX Group Canada, US & EUKey Achievements• Reintroduced Merrithew Health & Fitness to the FGL Sports Plan-o-gram within the first 6 months of employment• Increased year-on-year sales by 75% with TJX Canada within first year of employment• Point person for all negotiations and document preparation required to open Target Canada as a new account• Directed the digitization, editing, delivery of all assets, and scheduling of 55 fitness videos for iTunes and GooglePlay in 4 countries in 2 languages• Assisted with the achievement of quarterly goals by compiling detailed profit analysis reports for strategic selling and involved with all aspects of accounts from forecast and sell-in and all levels of logistics from order receipt to shipping Show less

• Demonstrated excellent performance, strong leadership and adaptability at every level of responsibility, and earned 3 promotions from Marketing Promotions Coordinator to Key Account Manager/National SalesKey Achievements• Sold $15M in music related products annually through physical ‘brick & mortar’, physical online, and digital retail sales, with key accounts including HMV, HMV Digital, Costco, Costco.ca, Indigo/Chapters, Chapters.Indigo.ca and Target Canada•… Show more • Demonstrated excellent performance, strong leadership and adaptability at every level of responsibility, and earned 3 promotions from Marketing Promotions Coordinator to Key Account Manager/National SalesKey Achievements• Sold $15M in music related products annually through physical ‘brick & mortar’, physical online, and digital retail sales, with key accounts including HMV, HMV Digital, Costco, Costco.ca, Indigo/Chapters, Chapters.Indigo.ca and Target Canada• Conducted detailed historical sales analysis and executed focused regional selling by music genre and boosted annual billing with Costco by 50%• Enhanced profitability and monthly billing with HMV by reworking the discounting structure which in turn reduced monthly and yearly rebates• Served as point person for all negotiations and document preparation required to open Target Canada as a new account• Cultivated trusted partnerships with all accounts in a fast paced dynamic music industry • Ensured the achievement of monthly and annual sales targets by forecasting new release and catalogue business, and engaged with accounts frequently to communicate long-term forecasting and new release planning• Managed rebates, returns, mis-ships, defects, invoicing and credit issues• Scheduled pricing strategies and retail promotions to maximize sales during specific artist promotional activity, marketing initiatives, touring and seasonality• Controlled the co-op marketing budget, booked, supplied design elements, and approved all in-store advertising initiatives for new release and catalogue products• Worked closely with the Operations and Customer Service departments to ensure that all orders were received, processed and shipped to meet deadlines• Collaborated with the Production Department in ensuring the consistent availability of domestically manufactured and imported products to meet account needs Show less

Toronto, Canada Area

• Negotiated confidentiality with diverse personalities including both artists and management.• Oversaw all the media responsibilities for a large number of local developing artists as well as a wide variety of International musicians in Canada• Formulated extensive media strategies and prepared schedules to support new album releases and touring artists, and worked with national and regional media outlets to secure artists’ coverage• Collaborated with numerous regional… Show more • Negotiated confidentiality with diverse personalities including both artists and management.• Oversaw all the media responsibilities for a large number of local developing artists as well as a wide variety of International musicians in Canada• Formulated extensive media strategies and prepared schedules to support new album releases and touring artists, and worked with national and regional media outlets to secure artists’ coverage• Collaborated with numerous regional promotional representatives in securing media exposure, and in the execution of schedules while an artist was in market• Engaged with the International Marketing Departments in the US, UK and France to secure promotional time with artist in market and over the phone• Interacted with artist managers, tour managers, concert promoters and other media daily Show less

Photography

Music Business Administration, Diploma