Kenneth Witte Rasmussen Email & Phone Number

Allerød, Hovedstaden, Danmark

Based i Global Marketing, I have full responsibilty of our Marketing Automation Platform and CRM from a Marketing perspective across all the Paychex Europe brands. Assisting brands across the business in leveraging customer data and insights to initiate and optimise automated marketing and email marketing, as well as defining strategic initiatives, project management and roadmaps in coordination with Head of Digital.

København, Hovedstaden, Danmark

At Hjerteforeningen my responsibility was foremost to define business requirements and align with the company's overall digital maturity. This included doing a complete martech analysis of the company, as well as defining roadmaps and strategic initiatives for driving personal communication. I worked with both technology, data management, strategy and internal consultancy for both users and c-level.

København, Hovedstaden, Danmark

Responsible for developing, implementing and executing strategic marketing initiatives in order to attract potential customers and retain existing ones.In my time at Agillic, I was furthermore responsible for implementing the use of the CRM system, developing and implementing ways of working, standard operating procedures and ensuring data quality between the CRM system and activation channels.

København, Hovedstaden, Danmark

At Valtech I did MarTech consultancy in Energy and Utilities, Subscriptions, Insurance and finance and Medico. My job was to ensure scalable solutions to complex problems as well as ensuring business requirements were met, when our clients onboarded new technology or assessed existing. I worked with many aspects of MarTech such as business requirements, vendor selection, lead management and marketing automation. As well as driving sales in both Sweden and Denmark.

København, Region Hovedstaden, Danmark

Presales: Supporting the international Sales team and partners during the sales process, where I was the trusted advisor and was often involved in demonstrating the capabilities of the platform in Scandinavia. Closing rate of 78% across all product demonstrations. Partner enablement and partner engagement: Responsible for onboarding and training new partners, as well as ensuring that partners delivered on promised scopes and goals. Also heavily involved in developing partner strategy. Solution architecture: Helping our customers to create the best possible data model and integrations and ensuring that the defined solution was able to deliver on project plan goals.Client engagement: Inspirering and helping clients to evolve and achieve success within omnichannel marketing, as well as doing health assessment and assisting account managers in upsell and engagement opportunities.Working with clients in: Unions, Finance, Retail, Fashion, Insurance, Utilities and energy, subscription and Hospitality and Leisure.

Frederikssund, Region Hovedstaden, Danmark

Providing Oracle Responsys support and execution for the central teams: emails, landing pages, forms, microsites, A/B testing and program performance reportingResponsible for campaign calendar management, audience orchestration and resource planningWorking and guiding both C-levels and developers to deliver the best possible solutions within marketing- and transactional communication.Tools: Oracle Responsys, Jira, Rich Relevance, Raptor, Clerk, Bitbucket, Sleeknote, Wordpress, Sitecore, Umbraco, Dynamics NAV.

Frederikssund

Creating, deploying, and monitoring automated marketing; including nurture programs, trigger, and drip-based automated email communications and ad hoc email campaignsGenerating and nurturing leads. Transforming transactional customers into loyal and long-term relationships and keeping track of the customer journey.Analyzing data and campaign results to improve and refine existing processes and programs; Communicating results back to the management in order to prompt action & follow-upCollaborating with the online marketing team to execute successful cross-channel marketing campaigns.Planning, executing and documenting that Lomax A/S becomes GDPR compliant.Tools: Oracle Responsys, Rich Relevance, Raptor, Clerk, Sitecore Mandrill, Sleeknote, Navision, Google Analytics, Umbraco, MS Office, Jira.

Ballerup, Region Hovedstaden, Danmark

OM specialist with proven record of 30-40% growth across all clients.Amongst other things, my tasks were:* Webdesign in WordPress building more than 20 different websites* Googles universe: Adwords, Analytics, Keyword planner, Trends* Marketing automation strategy and execution* SoMe: Facebook, LinkedIn, Instagram etc.

København Ø

Marketing and business development.Go-to market strategy and business developmentGoogle's universe: Adwords, Analytics and Keyword plannerMarketing Automation strategy and -execution

Denmark And International

- Illumination, Sound and AV.- Event management- Artist and volunteer management- Event and guerilla marketing

Bachelor'S Degree, International Marketing, A

A bachelors degree in international sales and marketing.

Ap Marketing Management, International Sales And Marketing, Ap

Specialised in Event and Digital marketing.

Hg Business, Meeting And Event Planning, A+

A business student, specializing in marketing, sales and economy.