- Conducted an audit of existing earned, owned and social assets for IBM Research and identified evergreen content opportunities- Created and maintained media lists and drafted creative media pitches to large publications- Collaborated on the management of PR campaign placements- Supported IBM Research campaigns that can be leveraged and cross-promoted on social channels - Identified social targets and opportunities in order to expand IBM Research’s relationship with Gen Z and Millennial audiences- Developed and conducted a SWOT analysis presentation for the IBM Research team- Curated copy for IBM’s 2022 social media impact campaign

- Evaluated the efficiency of ROS and retail marketing efforts - Aided in the planning and coordination of live concerts and social media engagements - Collaborated with professional brands such as the Los Angeles Lakers, NY Mets, and Madison Square Garden

- Managed digital presence through and with social channels- Installed trackable links to improve internal UX- Analyzed data and presentation and engaged in departmental organization- Learned keys to successful marketing strategies

Roles included file maintenance, delivery, and clerical assistance.

- Supported the development of PR campaigns- Analyzed data and submission, departmental organization and social media management

Assisted in publicist work for professional players.