Ken Yanhs

Ken Yanhs Email and Phone Number

CMO @ Zoovu @ Zoovu
Ken Yanhs's Location
Greater Boston, United States, United States
About Ken Yanhs

Marketing and technology professional with global experience delivering prospects and customers for leading consumer and b2b brands. Focus on engagement and marketing effectiveness by utilizing strategy, creative campaigns and tools (CMS, CRM/eCRM, SEO and online advertising) to deliver the optimal digital experience to the right audience at the right time.

Ken Yanhs's Current Company Details
Zoovu

Zoovu

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CMO @ Zoovu
Ken Yanhs Work Experience Details
  • Zoovu
    Cmo
    Zoovu Mar 2023 - Present
    Boston, Massachusetts, Us
    Leading global marketing at Zoovu where our platform is solving a problem that effects millions of consumers everyday...how do you find the best product that you want quickly and easily. Our powerful AI product discovery platform matches the right products from client brands like LEGO, Bosch, Dyson, 3M to their consumers with beautiful tailored experiences across their digital journey.
  • Intelycare
    Svp Marketing
    Intelycare Dec 2019 - Mar 2023
    Quincy, Ma, Us
    Heading up marketing for one of the fastest growing health tech start-ups in the country. Three year growth rate of 7,047%. No. 1 on the Boston Business Journal’s Fast 50 list, outranking all other private companies in Massachusetts. No. 33 on Deloitte Technology Fast 500 and No. 41 on the Inc. 5000. We are hiring aggressively in the Boston area and nationally. Please reach out to me directly if you are interested in working for a company that has a mission to empower healthcare heroes to transform the way they work; has a strong cultural pulse; is tenacious but yet humble.
  • Zappi
    Evp Of Marketing
    Zappi Sep 2017 - Dec 2019
    Boston, Massachusetts, Us
    Leading teams in Boston and London working on the product and consumer marketing of the world’s most powerful automated insights platform - making it faster and more economical for global brands to iteratively test and learn across all stages of their innovation and advertising development. Zappi helps global companies like Pepsi, IBM and Amazon to make better decisions.
  • Lego Education
    Director Of Marketing
    Lego Education Sep 2015 - Sep 2017
    Billund, Dk
    Established the Boston HQ for LEGO in the education market by building a team of marketers in brand, digital, traditional media and analytics to help drive direct sales, e-commerce and dealers in the US and Canada. Developed vendor relationships to drive marketing effectiveness in SEM, PR, and content partnerships to help increase reach and impact to sales. Worked across global and local solutions, sales, customer service, and operations team to drive input to global marketing, pricing, profitability, and demand/inventory planning.
  • Itslearning As
    Global Director Marketing Demand Generation
    Itslearning As May 2014 - Aug 2015
    Bergen, Hordaland, No
    Driving global marketing and demand generation strategy for a SAS education company expanding rapidly into the US market. Concentration in lead generation, analytics, marketing automation, digital engagement and strategic global marketing partnerships to drive results. Programs such as targeted B2B content development, infographics, videos and focus on innovative OLA, landing page and email campaigns have helped US market achieved growth in online and offline metrics.
  • Ef Education First
    Global Director Of Digital Development And Design
    Ef Education First Jul 2012 - Jun 2014
    Zurich, Zurich, Ch
    Leading a team of interactive producers, marketers, developers, and digital designers to grow EF’s business school division by creating innovative digital campaigns and infrastructure to drive conversion at each stage while lowering the cost of marketing and technology spend. Really proud to have such a great team spread out across London, Luzern and Bangalore to rollout compelling creative work like hultprize.org, while also building sophisticated technical solutions like a seamless integrated technology platform utilizing CMS (Sitecore), CRM (Salesforce.com) and marketing automation system (Eloqua/Oracle) to target messages and increase conversions.
  • Wgbh
    Senior Director, Digital Product Management And Strategy
    Wgbh Nov 2009 - Jul 2012
    Boston, Ma, Us
    Led the Digital Marketing Products and Services group responsible for creating engaging digital experiences, marketing and platforms to convert digital behavior data into fans, prospects, customers and members of WGBH. Utilizing ecommerce, online donations, online advertising, e-mail campaigns, paid search and social media campaigns to drive new customer acquisition opportunities using tiered content, events, marketing and promotional products aimed towards fan based communities. Program manager for enterprise launch of a Salesforce.com CRM, Eloqua marketing automation package, cVent event package, Hootsuite social media monitoring system
  • Bain & Company
    Global Manager Online Technology Products
    Bain & Company Dec 2008 - Nov 2009
    Boston, Ma, Us
  • Digitas
    Manager
    Digitas Jul 2007 - Nov 2008
    Boston, Massachusetts, Us
  • Bain And Company
    Global Digital Communication Specialist
    Bain And Company Jul 2003 - Jul 2007
    Boston, Ma, Us
  • The Atlantic Monthly
    Online Marketing Manager
    The Atlantic Monthly Jul 2000 - Jul 2003
    Washington, Dc, Us
  • Middleberg Euro Rscg
    Account Executive
    Middleberg Euro Rscg Jun 1999 - Jul 2000
  • Thomasnet
    Analyst
    Thomasnet 1998 - 1998
    New York, Us

Ken Yanhs Skills

Digital Marketing Email Marketing Social Media Marketing Strategy Online Marketing Online Advertising Salesforce.com Digital Media Marketing Marketing Strategy Integrated Marketing Product Management Digital Strategy Social Media Strategic Planning Crm Management Publishing Lead Generation Customer Relationship Management Eloqua Strategic Partnerships Analytics Seo Microsoft Dynamics Drupal Tridion

Ken Yanhs Education Details

  • Radcliffe Publishing Course
    Radcliffe Publishing Course
    Magazine And Digital
  • University Of Oregon
    University Of Oregon
    English And Chinese Literature

Frequently Asked Questions about Ken Yanhs

What company does Ken Yanhs work for?

Ken Yanhs works for Zoovu

What is Ken Yanhs's role at the current company?

Ken Yanhs's current role is CMO @ Zoovu.

What is Ken Yanhs's email address?

Ken Yanhs's email address is ke****@****ail.com

What is Ken Yanhs's direct phone number?

Ken Yanhs's direct phone number is +161738*****

What schools did Ken Yanhs attend?

Ken Yanhs attended Radcliffe Publishing Course, University Of Oregon.

What are some of Ken Yanhs's interests?

Ken Yanhs has interest in Environment.

What skills is Ken Yanhs known for?

Ken Yanhs has skills like Digital Marketing, Email Marketing, Social Media Marketing, Strategy, Online Marketing, Online Advertising, Salesforce.com, Digital Media, Marketing, Marketing Strategy, Integrated Marketing, Product Management.

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