HUMAN-CENTERED RESEARCH & DESIGN AGENCYWe create effective outcomes aligned with your purpose 💡Our partnership with organizations and teams supports their ability to focus on the challenges and priorities they're trying to wrap their heads around and solve. We advance revenue opportunities, reduce costs, and protect your brand by determining the what, the why, and/or the how that serve as inputs to product and service requirements and designs. We also coach individuals and teams on creating effective outcomes. WHAT WE DO- Define and execute formative & summative research to answer who, why, and what- Focus on gathering insights and feedback from a diverse range of representative users- Operate as your fractional user experience team members or team leadership- Facilitate brainstorming, ideation, and solution definition activities based on research insightsHOW WE DO IT- Employ a variety of experimental research and cross-functional collaboration methods - Use creative recruitment methods to gain access to the hard to reach populations- Use industry practitioner and leadership experience to ensure data is useful and actionable WHAT WE DELIVER- Research insights in the form of workflow diagrams, service blueprints, personas, pain points, etc.- Prioritized business and technical requirements that serve as inputs to development & other teams- Low to high fidelity wireframes that include interactivity and supportive detailInnovative ideas and outcomes result from collaborative and inclusive teams. We help cultivate the continuous improvement your organization needs to achieve better outcomes.

Provide a practitioner's perspective on the application of Human-Computer Interaction (HCI) principles to the system definition and design process. Introduce undergraduate and graduate Computer Science students to relevant concepts in the areas of human information processing, system design and system evaluation.

Senior leadership team member responsible for UX architects, researchers, and designers strategy and execution. My role involved defining and leading cross-functional team efforts to incorporate Design Thinking in Product Management, User Experience, and Development team processes and deliverables. Design Thinking activities and deliverables were direct inputs into Agile project activities and timelinesLed the design and engagement model for the LexisNexis Experience Innovation Studio. The Studio is a collaboration space that supports ideation and design efforts for LN projects and NCSU projects supported by LN and other companies

Led usability testing and design efforts for various aspects of middleware technology. Participated in the experiential aspects of migrating the application from a Java client to web application. I delivered usability test findings in the form of wireframes and requirementsAs a project manager, I tracked and reported the research, design, and validation activities of the 10 member user experience team

Led behavioral experiments that influenced the design of systems and processes. Research focused on effective ways to communicate risks and warnings to align with users perceptions, mental models, and behaviors. Design recommendations were focused on reducing user injury and improving their interaction with the systemThis line of research fed directly into my ability to assist with product liability expert witness work. I was responsible for reviewing depositions, exhibits, among other things. Safety and risk communication theories and insights were used to determine the victim’s perceptions and behaviors that caused injury or death

Performed research and usability testing that produced insights that served as inputs to the experiential aspects of consumer products. Collaborated with a team of experts to brainstorm on design options and the costs and benefits of each.