Kenya Rene M. A. Email & Phone Number

Salt Lake City Metropolitan Area

I provide data-driven information to create an inclusive hiring and training process. Diversity is integral to any organization aiming to cultivate a diverse and dynamic workforce. I guide the talent acquisition directors to infuse inclusivity at every recruitment phase. This process includes designing job postings, training, and internal communications that speak to a broad audience by structuring interviews, training material, and employee messaging that prioritize the employees' relevant skills to have cultural congruence. Ensuring strategies warrant the promotion of active inclusion, thereby enriching the organizational culture.

United States

In this role, I collaborated with Nielsen’s Client Service, Product Leadership, Inclusion Analytics, Field, and Operational teams. My focus was on developing strategic approaches that impacted clients, including the rollout of new services, enhancement of existing products, technical consultation, and data inquiries, specifically targeting US Hispanic and Multicultural Measurement.I was responsible for building and maintaining solid partnerships with Hispanic/Spanish Language Media Clients and Client Services teams, serving as a critical liaison for diverse stakeholder groups, including Nielsen’s Business Resource Groups (BRGs). Some of my key accomplishments include:• Developing and disseminating influential content for industry committeesand events, notably for the Hispanic Client Symposium, including criticalupdates on Universe Estimates and Methodologies.• Successfully integrating Data Science expertise into Nielsen’s Diversity,Equity and Inclusion (DE&I) initiatives, contributing to programs likeExternal Advisory Councils and Inclusion Analytics.• Enhancing organizational connectivity and collaboration by effectivelybridging gaps between Nielsen’s BRGs and other diverse stakeholders.

Salt Lake City

I led the communications and messaging development that drove positive and cohesive synergies across the organization before, during, and after an emergency incident. I coordinated crisis communications and cultivated as well as enabled business-critical relationships between city departments, the private sector, and NGOs. I drew on my robust sales acumen and ability to connect with customers and partners to build symbiotic and mutually beneficial relationships to propel growth for both parties. I leveraged superior marketing skills to create and deliver dynamic and original content for websites, digital articles, blogs, marketing collateral, and social media. I created, led, managed, and trained users on the only internal information system across Utah, which was comprised of 26 employees. I created and disseminated original content across various digital platforms andled a specialized internal information system team comprising over 26 employees.Key accomplishments:• I boosted public awareness and accessibility by developing dynamic web pages for Emergency Management programs.• I organized and delivered empowering presentations to city and community leaders, aiding in informed decision-making.• I achieved a harmonized blend of traditional and digital marketing efforts, leading to increased brand visibility and engagement.• I guided merchandise design and procurement, enhancing vendor relations and community event management.• I established market and partnership channels focused on organizational objectives and equitable outreach.• I increased social media followers and website traffic through strategic online presence enhancements.• I strengthened inclusive messaging and community outreach through the Joint Information Center.• I fostered collaborative relationships among city departments, the private sector, and non-governmental organizations (NGOs).• I elevated community engagement through targeted public relations and messaging campaigns.

Greater Salt Lake City Area

Responsible for the development and growth of customer relationships to improve revenue generation. Crafted customized marketing proposals that led to significant increases in client sales. I became an account manager expert by understanding customer needs and expectations. I maintained client relationships to drive lasting retention and customer loyalty. I drove revenue growth through the design of effective and original content for digital channels, print, and TV ads.I also engaged directly with clients to develop tailored proposals,addressing their unique multicultural needs and boosting sales.Key achievements in this role:• I enhanced partnerships with public relations agencies, creating vitalconnections between private companies and multicultural markets.• I catalyzed significant revenue growth through strategic client engagementand portfolio diversification.• I successfully hosted key social events, which bolstered client supportand provided valuable networking opportunities.• I innovated revenue-driving content across digital, print, and televisionadvertising platforms.• I fostered enduring client relationships, placing a strong emphasis onretention and loyalty.

Greater Salt Lake City Area

Performed research in order to create targeted marketing strategies that enabled relationship development and drove client acquisition. I established a value-added customer base through effective relationship management and strategic communications initiatives with Chambers of Commerce, government agencies, NGOs, and private sector organizations, resulting in an ROI of 15-20% per month. I generated an 80% growth in new customers within my first year.

Master Of Communications And Leadership, International And Intercultural Communication

Bachelor Of Arts - Ba, Fine Arts

BFA

Bachelor Of Commerce (B.Com.), International Marketing

International Marketing

Associate, International Marketing

International Commerce