Highly-skilled marketing communications professional with 15+ years of experience who successfully transitioned from broadcast journalism to end-of-life care. Critical part of a business and market development team that learned how to master the art of storytelling during the COVID-19 pandemic in order to compensate for restricted sales team access. This specialized work, which also included development of a 30th anniversary campaign for the organization, helped produce record high referrals, admissions and average daily census at Rainbow Hospice Care in 2020. Increased Facebook following by 40 percent and successfully launched Rainbow’s Twitter, Instagram, and LinkedIn platforms, along with a first-time YouTube channel to increase public participation and interaction. Strategic thinker whose skill and ability in the area of narrative ethics helps Rainbow fulfill its mission and teaches the community it serves about the value of advance care planning, palliative care and hospice. Balances focus and enthusiasm to create innovative graphic designs. Passionate interviewer who loves being able to tell a story. Former award-winning sports reporter with expertise in crafting a clear, concise message for specific target audiences. Well-versed in web content management, media relations, video production, writing newsletters and press releases, and proficient in social media applications. Achieves results with outstanding written communication, time management, interpersonal, and organizational skills. Diehard Badgers and Wisconsin sports fan that moonlights as a public address announcer for several high school and college level sports who delivers vital game information to enhance the overall game day experience for fans in the stands. Have obtained a Bachelor of Arts in Journalism and Communication Arts from the University of Wisconsin-Madison and a Master of Arts in Communication from Drake University.