Kenza Barrada كنزة برادة Email and Phone Number
I am an entrepreneur, eco-farmer, writer, spouse and mother of 3 children.Graduated from ESSEC Business School Paris and UADE Buenos Aires, I put to yourservice 20 years of experience, first as a consultant in strategy and management (including 8 years atMcKinsey & Company), then as founder and CEO of WAOW PROJECT, dedicated to leadership development.I have founded WAOW PROJECT to support leaders drop the masks and be more authentic in order to build purposeful and sustainable organizations. Our signature, We Are One World, bears my belief that each person’s action impacts others: We are codependent in a connected world.Since the beginning of this entrepreneurial journey in 2015, I have supported more than 3,000 leaders within renowned organizations, designing and facilitating transformative development programs. I have also trained students in renowned schools and universities in Africa and Europe, e.g., ESSEC, ENPC, andUM6P. With an international background in around 15 countries in 4 continents, and in 5 languages, I work around the World in multi-cultural environments.During my consulting years, I developed a deep knowledge of public sector and agriculture development in emerging countries. My passion for agriculture is now taking roots in a permaculture & agroecology family project in Marrakesh region @ït Razala, aiming at autonomy, self-sufficiency and sustainability.My main writing themes are: the African roots of Moroccanity, the place of women in our societies,and the emergence of a new human and global consciousness. My 1st novel MATER AFRICA is soon to be released with Editions Le Fennec. Stay Tuned!
Waow Project
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Founder And Ceo, Dedicated To Developing People And OrganizationsWaow Project Oct 2014 - PresentParis Area, FranceSupports leadership development and team alignment through proprietary workshops and trainings:- "WAOW Solving problems": training on problem solving and team coordination skills, for new consultants and strategy teams, - "WAOW Leading others": training on story telling and team-clients management skills, for managers,- "WAOW Shaping agendas": a series of leadership workshops to develop trust-based relationships with clients / partners and teams, for senior managers.- "WAOW Changing our world": a series of retreats to align professional paths with one's unique leadership skills, for senior executives.Creates and facilitates shorter seminaries and workshops on:- "Mindfulness at work" as a practice to be aligned and reduce stress,- "MBTI®", the most widely used personality assessment in the world: more than 2 million assessments each year. http://www.myersbriggs.org- "Recruiting": Trains and coaches interviewers on their interviewing skills; interviews and coaches consulting candidates (more than 300 interviews), assessing their personal experience and problem solving skills.- "Team Feedback and Coaching"Facilitates courses on Problem Solving and communication skills at Business and Engineer Schools. -
Co-Founder, Committed To Grow A Sustainable Permaculture & Agroecology Edible Garden@Ït Razala May 2019 - PresentMarrakesh, Marrakesh-Safi, Morocco@ït Razala is a permaculture and agro-ecology project, 19 km south of Marrakesh, on a 1 ha (2 acres) land that we develop with my husband and our kids to support autonomous and sustainable living in a VUCA world. Our ambition is to grow a sustainable edible forest adapted to this semi-aride climate.You can follow our project on Instagram @razala_home
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Board Member#Leplusimportant Dec 2018 - Dec 2021Paris Area, FranceAs elected member of the Board, i’ll be leading the expansion of our association #Leplusimportant in Morocco.More news about #AlMouhim soon! -
Action Lab Co Coordinator#Leplusimportant Dec 2017 - Jan 2019Paris Area, France#Leplusimportant est une association fondée en 2017 avec l'ambition de développer les capacités et compétences individuelles (capital humain) de nos concitoyens pour permettre à chacun de trouver une place et un avenir dans notre société en pleine mutation. Nous voulons ainsi favoriser l’égalité des chances et une société inclusive et lutter contre l’insécurité économique, en particulier parmi les moins favorisés et les classes moyennes.Notre Action LabNous offrons aux projets de terrain qui développent les capacités et compétences des jeunes et des personnes peu qualifiées ou déqualifiées un accompagnement par des membres de haut niveau pour démultiplier leur impact social. Nous accompagnons déjà plus de 30 projets, qui interviennent chaque année auprès de plus de 27.000 bénéficiaires. Notre Action Lab offre aux projets de terrain qui développent les capacités et compétences des jeunes et des personnes peu qualifiées ou déqualifiées un accompagnement par des membres de haut niveau pour démultiplier leur impact social. Nous accompagnons déjà plus de 30 projets, qui interviennent chaque année auprès de plus de 27.000 bénéficiaires. Nous agissons aussi via un Think Tank, collectif indépendant qui propose des solutions concrètes aux pouvoirs publics pour développer les capacités et les compétences des personnes peu qualifiées ou déqualifiées ainsi que des enfants et des jeunes.www.leplusimportant.org -
Recruiting ManagerMckinsey & Company Oct 2015 - Aug 2016French OfficeHeld the role of "Recruiting Manager" for McKinsey & Company France, during a 11 months mission (Oct. 2015 – Jul. 2016) to transform the office recruiting into a "state-of-the-art" function: - reshaped the recruiting process end-to-end, based on the Firm's best practices from attraction, to interviewing, to cultivation and on boarding; - managed a team of 5 recruiters (based in France and Poland) in charge of hiring consultants among top talent students and professionals; - monitored the realization of the office recruiting targets with a balanced mix of gender, profiles and levels of experience.https://www.facebook.com/McKinsey-en-France-1588414931437600/About McKinsey & Company:McKinsey is a global management consulting firm that helps leading corporations and organizations make distinctive, lasting and substantial improvements in their performance. Over the last nine decades, the firm's primary objective has remained constant: to serve as an organization's most trusted external advisor on critical issues facing senior management. McKinsey has extensive experience in all major industry sectors and primary functional areas as well as in-depth expertise in high-priority areas for today's business leaders, such as growth, globalisation and the new economy.http://www.mckinsey.com/ -
Associate Principal (Junior Partner Equivalent)Mckinsey & Company 2007 - Jan 2014Maghreb OfficeWorked in 10 countries in Africa, Middle East, and South East Asia; core member of the Public Sector practice and the global Agriculture & Chemicals practice; strong involvement in the Organization practice. - Economic & Social Development: Served governments, public agencies, international and professional organizations in Africa and Middle East on integrated economic & social development programs, at country and region level. - Agriculture & Food Sector: Served private companies (leading inputs producers & distributers, production companies, agro-commodity traders and Consumer packaged goods and Retail companies), governments and international organizations, covering the whole agriculture & food value chain from inputs to market access.- Organization and transformational change: Served private and public companies and institutions on organizational design and performance & health improvement. Led major transformation programs including capability building, alignment workshops (20 to 50 participants), and Top Team Effectiveness. Facilitated Change Accelerator Workshops. Core faculty member of the McKinsey internal training programs.About McKinsey & Company:McKinsey is a global management consulting firm that helps leading corporations and organizations make distinctive, lasting and substantial improvements in their performance. Over the last nine decades, the firm's primary objective has remained constant: to serve as an organization's most trusted external advisor on critical issues facing senior management. McKinsey has extensive experience in all major industry sectors and primary functional areas as well as in-depth expertise in high-priority areas for today's business leaders, such as growth, globalisation and the new economy.http://www.mckinsey.com/ -
Senior ConsultantValyans Consulting 2004 - 2006Casablanca, Grand Casablanca, MoroccoServed public sector and private companies in Morocco: - Government of Morocco: defined and supported the implementation of a 2 years program to boost an economic sector. - Corporate organization and performance management: served private and public companies (insurance, tourism, consumer goods). http://www.valyans.com/ -
ConsultantBusiness Consulting (Former Arthur Andersen Business Consulting) 2003 - 2004Casablanca, Grand Casablanca, MoroccoServed public sector and private companies in Morocco: - Government of Morocco: as an external consultant for McKinsey & Company, defined the development strategy for an exports-oriented sector. - Corporate organization and performance management: served a private consumer goods company to define their performance management model, defined the organization of a tourism agency.
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Assistant Brand ManagerL'Oréal 2002 - 2003Buenos Aires, Argentina -
Assistant Brand ManagerProcter & Gamble 2000 - 2001Casablanca, Grand Casablanca, MoroccoIn charge of CRM programs for Pampers: sampling in hospitals and counselling new mothers about baby care
Kenza Barrada كنزة برادة Skills
Kenza Barrada كنزة برادة Education Details
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Business Administration And Management, General -
Mbti® Myers Briggs Type InstrumentMbti® Certified Practitioner
Frequently Asked Questions about Kenza Barrada كنزة برادة
What company does Kenza Barrada كنزة برادة work for?
Kenza Barrada كنزة برادة works for Waow Project
What is Kenza Barrada كنزة برادة's role at the current company?
Kenza Barrada كنزة برادة's current role is We Are One World 🌍 I AM Entrepreneur & Eco-farmer & Writer & Ex-McKinsey & Much more than that….
What schools did Kenza Barrada كنزة برادة attend?
Kenza Barrada كنزة برادة attended Essec Business School, Mbti® Myers Briggs Type Instrument, Uade.
What skills is Kenza Barrada كنزة برادة known for?
Kenza Barrada كنزة برادة has skills like Management Consulting, Strategy, Business Strategy, Emerging Markets, Business Transformation, Training And Development, Strategic Consulting, Growth Strategies, Recruiting, Business Development, Change Management, Mindfulness Meditation.
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