Strategic and operational support for your company :📌 Business model & fundraising📌 Branding ; marketing and communication plan ; customer acquisition : organic (SEO, Content marketing, social media, influence marketing...) & paid media (SEA, SMO, Affiliation,...) ; marketing automation ; nurturing ; partnerships ; reporting ...📌 Customer retentionCompanies I worked with : 🚀 bestcake 🚀 NeoShipping (ex Click2Ship) 🚀 Daco/Gula 🚀 Dietis 🚀 Digiposte 🚀 France Loisirs 🚀 Greendoz 🚀 Witco (ex MonBuilding) 🚀 MyBrandConnections 🚀 Ozers (ex. NØKO foods) 🚀 Truffaut 🚀 WeCook WeCare

🍏 Launch and growth of Dietis and Dietis Pro, 2 brands to make nutritionat the service of health.

Launch and development of the e-commerce activity for Kitchentrotter.com, the leading food subscription based company in France (+2.5M€ revenues, +12K subscribers/month)📌 Launch of 2 brands (Kitchen Trotter and Chocobricks), and development of their brand identity📌 Fund raising (+500K€ raised) & Crowdfunding (20K€ on Kickstarter in 2015)📌 International development (Belgium, Switzerland, Luxembourg, UK)📌 Definition and implementation of the marketing and communication strategy of Kitchen Trotter 📌 Customer acquisition and performance analysis (CAC, LTV, Churn ...)📌 PR and influence marketing ; Events planing📌 Customer Relationship, Customer Service and Customer Loyalty Management📌 HR and team management (>10 persons)

Developing KTI Voyages, a moroccan travel agency, on the french market :📌 Social Media strategy on Facebook for KTI Voyages📌 SEO and SEA campaigns to increase customer acquisition in France

📌 E-reputation management, setting web action plans, crisis management📌 French media monitoring: broadcast media, newspapers, websites, blogs and social networks📌 Analyzing media coverage and following up the index of Microsoft’s brand awareness in the media📌 Identifying and mapping the top 50 influencers (journalists, bloggers, Twitter accounts)📌 Managing projects with the monitoring and clipping service providers📌 Auditing the monitoring tools and solutions📌 Setting and implementing the digital strategy for the Press Relations activity at Microsoft France 📌 Managing Microsoft France’s institutional Twitter account: community management, KPI’s analysis and reporting

📌 Developing the bank’s multi-channel strategy 📌 Product management of Attijarinet, the online banking solution, and Suimoi, the SMS banking solution : * Benchmarking and product design * Definition of a communication and marketing plan, budget management, and agency management * Distribution network optimization and training sales teams * Sales analysis and measurement📌 Managing direct marketing campaigns📌 Developing the content for the web pages dedicated to Young, Personal and Business customers on the bank’s new institutional website : http:///www.attijariwafabank.com 📌 Defining a new bank agency concept 📌 Contributing to the customization of the bank’s new CRM solution (Siebel) and to its implementation to the retail network, within the framework of the change management project “CRM 2010”

📌 Business development for new agencies with an average of 10 new customers per week 📌 Sales reports 📌 Organizing and animating stands in trade fairs or other events 📌 Organizing partnerships with companies in order to open accounts to their employees 📌 Training new sales recruits