Led the creation of a design system for internal sales tools, ensuring consistency and scalability across the platform.Designed user journeys, wireframes, and high-fidelity interactive prototypes to support the successful launch of the sales tool.

User Experience research and design at SAP Build, designing Low Code/No Code process automation software.Conducted iterative usability studies, leveraging insights to drive and implement significant design improvements to our condition editor, enhancing user understandability, reducing errors, and improving task completion rates.Mapped user journeys and identified key interaction touchpoints to guide design decisions and optimize user experience.Developed detailed design assets… Show more User Experience research and design at SAP Build, designing Low Code/No Code process automation software.Conducted iterative usability studies, leveraging insights to drive and implement significant design improvements to our condition editor, enhancing user understandability, reducing errors, and improving task completion rates.Mapped user journeys and identified key interaction touchpoints to guide design decisions and optimize user experience.Developed detailed design assets including user flows, wireframes, and interactive prototypes, ensuring seamless user experiences across the platform.Designed custom components for an Integration Cards project, which effectively integrated relevant data within users’ current projects, thereby optimized workflow efficiency.Maintained active coordination with the engineering and product teams, ensuring effective communication, smooth integration, and practical feasibility of design implementations. Show less

Designed visuals for maintaining and enhancing brand awareness through various channels, including landing pages and social media posts.

Research Assistant under the Chair of (Human-centered) Cyber-Physical Systems:Project ExPro – Cooperative exploration environment of machine learning forecasts using the example of production planning.Created a high fidelity interactive prototype based on user research findings. Iterated on the design after user testing.

Redesigned a customer journey for CRO and experience improvement starting from quantitative analysis to prototype design.Developed a strategy to redirect leads to the page and increase traffic.

Developed creative content for various platforms including digital and print to create and maintain brand awareness in Morocco. Collaborated with different departments and units.

Event planning during the week of freshman orientation.Assisting freshmen in their transition to university life through weekly meetings with mentees.