Main responsibilities:Be accountable for the performance indicators of the e-commerce Dimona and Dropsimples;Manage the creative process of advertising pieces with a focus on conversion;Integrate the marketing and branding strategy with the digital roadmap;Propose continuous improvements, tools and market strategies for modernization and expansion of the brand’s digital channel and its integrators;Manage the performance agency ensuring the best practices and optimization of the investment;Develop SEO strategies and email marketing campaigns and measure digital actions in order to generate qualified leads for conversion in sales and brand strengthening;Implement new portals, landing pages and projects from the roadmap of the sites in conjunction with the development team;Collaborate with CRM focusing on the development of indicators (traffic, conversion, acquisition).E-comm Channel Results Overview:Channel management with a monthly billed revenue level in the 6-digit range.Billed revenue growth YoY after migration to new version of the site (July`22): Average of 64% growth YoY in billed revenue, between July and December 2022.Reduction of share of investment in paid media, over total revenue YoY: Reduction of 48% (Jan to April`23) in the share of investment in paid media over total revenue and, consequently, increase in channel profitability.SEO positioning: Currently the company competes for the top 3 positions in organic search results, competing and alternating with large players (Mercado Livre and Shopee) in searches for strategic terms for the business for Brazilian market, such as: “custom t-shirts” and “customize t-shirts”

* Implementation of online stores in different platforms: Shopify, Woocommerce, Nuvemshop, Loja Integrada;* Management of online media campaigns;* Consulting and advising on the planning and implementation process of online stores;* Definition and monitoring of strategic KPIs for each client;* Coordination between departments involved in the operation (design team, sales, marketing, etc.);* DRE management;* Planning of campaigns, partnerships and marketing actions.Some clients served in the period:* Technos, Timecenter and Euro Watches (Technos Group);* Golden Tulip, Royal Tulip and Tulip Inn Hotels (Louvre Group):* EVA (Reserva Group);* Mainetti Group;* BB Basic (ItBrands Group);

Interface between the commercial department of the Active Cosmetics Division (ACD) and the pharmacy channel customers who have online sales platforms.
Main responsibilities:
* Management of digital campaigns of the 3 brands of the division (La Roche-Posay, Vichy and Skinceuticals) within the online stores of the customers;* Development of strategic actions focused on accelerating sellout in the online stores of the division’s customers;* Direct relationship with Key Accounts;* Development of monitoring reports, share analysis and category evolution;* Interface with product marketing, supply, financial and commercial management and trade marketing departments;* Support in optimizing online stores with a focus on improving performance;* Portfolio management, stock availability and product pricing in online stores of customers.

Responsible for managing the Online Store of La Roche-Posay Brazil (a French company leader in the dermocosmetic segment and belonging to the L’Oréal Group). Also responsible for the interface between e-commerce and other departments such as: marketing, supply chain, purchasing, financial management, scientific communication and public relations. Main responsibilities: * Management of the physical stock of the store;* Perform sellin of products for stock replenishment;* Interface with third parties (agencies, carriers, developers etc.)* Operation of the e-commerce platform Vtex;* Operation of SAP software (materials management, NF’s, payment authorizations);* Develop sales and site performance reports;* Development of promotional calendar;* Interface between Brazil and France, regarding issues related to e-commerce and digital;* Management of the customer base.* Budgetary control of the cost centers of e-commerce & digital marketing.

Responsible for coordinating the e-commerce of FYI, a brand focused on the young audience of the Soma Group (Animale, FYI, Farm, Fábula, A.Brand)Initially, I participated in the management of the store on the Elike platform (social commerce). Later I participated in the conception, development and implementation of the official e-commerce of the brand on the Konakart platform.
Among other functions, it was part of the job description:
* Manage stock and replenishments of the store;* Develop the calendar of actions for the online store;* Bridge between e-commerce, SAC, marketing, trade and other departments of the company;* Monitor the production of photo sessions for e-commerce;* Coordinate the content flow of the site (treatment and upload of photos, editing of descriptions, banner change etc.)* Develop and analyze sales reports, site and media performance for the department;* Operate Lynx platform.

Main activities:
* Participation in the project of implementing the first online store (layouts, structure, gateway and anti-fraud definitions);* Homologation of the online store before the official launch;* Coordination of the front and back-end work of the suppliers to ensure the functioning of the store;* Preparation of institutional campaigns coupled with marketing calendar, social media and physical stores;* Creation of copywriting and some layouts of the website campaigns (banners; category banners etc.);* Assistance in the production and execution of the photo sessions of the products for the store;* Creative direction of the newsletters sent to different clusters of the contact base;* Preparation of quantitative and qualitative reports of the campaigns involving eCommerce (Analytics, Social Media, Newsletters, AdWords);* Management of the agency responsible for the AdWords account;* Assistance to the manager in the elaboration of strategies for product turnover and suggestions of structural modifications in the online store in order to improve performance and conversion rate;* Interface with front and back-end frequently in creating new features for the store;* Analysis of product turnover based on sales reports.

The main activities of the position in question were:Coordination of content, monitoring and relationship of the brand on social networks;Crisis management with customers and press in specific cases;Interface with marketing, physical stores and style department;Management of Facebook Ads and Google AdWords.Preparation of social media reports, and assistance to the purchasing department and management with the conclusive data of what customers said on social networks about the brand (service, product, stores, multibrands etc.)In addition to the attributions inherent to social media, I absorbed several demands from the marketing department. Among them:Creation, sending and administration of bases for newsletters;Content management of the website;Preparation of layouts for internal communication, newsletters and communications on social media.

Planning coordinator with experience in different stages of the Social Media performance process.First experiences in the area as Content Assistant in social media, producing relevant content, establishing relationship with users and executing specific actions pre-determined in the campaign planning.Soon after, I worked as a Planning Analyst. During this period, I started to take care of different accounts within the agency (Ideia s/a). In addition, as an analyst, I started to have a more direct contact with the creative planning. At the same time that I performed the service, I coordinated the execution and assisted in the production of the creative planning and correction of routes of the campaign.Finally, as a Social Media Planning Coordinator, I started to carry out the creative planning in fact. In addition to taking on this position, I started to lead teams and deal with project management.During this journey, I performed works for clients with national projection. Among them: Oi, Sony, and Multiplan.

Main activities:Analysis of political content in print newspapers;Creation of a database with information on political direction of print newspapers on the federal government;Clippings of political articles on political management and economic scenario of the federal government in print newspapers.