Kelly Perez Email & Phone Number

Austin, Tx, Us

Alpharetta, Ga, Us

Alpharetta, Ga, Us

• Establish short-term and long-term strategies with the VP & GM of SPS and Director of Sales leading to revenue and EBITDA goals• Develop and lead the marketing strategy for SPS to provide best-in-class and timely communications, collateral, and programs to adequately establish our value proposition and our position as a leader in the industry• Collaborate with e-commerce and customer ambassadors to develop a roadmap of enhancements and additional functionality to improve the digital experience of our website and be a destination platform for our customer base• Oversee brand strategy and standards for multiple business units as well as our private label products• Partner with suppliers to develop growth strategies for existing and new products

Atlanta, Ga, Us

• Manage the Product Marketing Team consisting of 9 employees to grow overall company sales through the development of compelling channel marketing focused on nationally branded and private label products • Develop and lead the marketing strategy for all products, comprised of $2B in annual sales, via digital and traditional methods for various customer channels including internet resellers, big-box stores, and independents through promotions, online content, sales incentives, tradeshows, communications, marketing assets, and more• Enhance current e-mail marketing program into a dynamic and personalized experience for the end-user to ultimately increase sales and buyer experience• Foster alignment between print and digital marketing by working directly with the advertising and e-content departments• Oversee the current e-mail marketing program by creating a quarterly strategy, selecting key products, and pricing each campaign while maintaining the budget and timeline of implementation

Atlanta, Ga, Us

• Managed, trained, and mentored two Merchandise Marketing Coordinators to help them achieve their professional business goals• Created an annual marketing calendar for the cleaning, breakroom, safety, and healthcare product categories that aligned with overall business goals and product seasonality• Branded, planned, and maintained a $300,000 budget for annual national training events for the cleaning and breakroom categories• Responsible for the execution of a turn-key automated e-mail marketing program including running analytics and providing support to customers and the Product Marketing team• Developed a promotion focusing on four proprietary brands that yielded results of +16% in sales with participating customers while non-participating customers were trending at -2% during the same promotional time frame

Atlanta, Ga, Us

• Built, implemented, and tracked results for all marketing activities for the breakroom and healthcare categories• Created and maintained a monthly market analysis for each category that reviewed sales, marketing activities, and customer trends for each month and year-to-date• Administered all marketing efforts of the proprietary brand within the breakroom category including organizing targeted promotions that grew sales by +20%• Collaborated with all breakroom and healthcare suppliers to develop promotions, training materials, & sell sheets• Selected to join a team that planned and executed the largest annual conference in the office products industry and was solely responsible for the event’s mobile app

Austin, Mn, Us

• Tracked weekly sales, promotions, and market conditions to develop action steps for the territory and products• Reached sales goal of 103% during first quarter by effectively marketing products on all levels of distribution and sales• Managed all marketing, financial, and logistic aspects and sales of a 1.7 million pound territory covering 5 distributors in the New England area by identifying potential customers and targeting with specific products• Worked with distributors to prune unproductive SKUs in order to integrate innovative items into their warehouse• Supported product managers through product development recommendations based on needs in the market

Austin, Mn, Us

• Examined competitive information to manage pricing of new and existing items• Distinguished myself through a repetitive weekly sale of $7,500 by implementing consultative selling skills• Handled all financial, marketing, and sales aspects of two Sysco Arizona districts

Pittsburgh, Pa, Us

• Improved AE store sales by 5% through promotions, marketing, and merchandising• Reduced shrinkage by loss prevention for store 354 through efficient organization of stock room and shipment• Supervised 5 sales associates on an accessory store through delegation, sales techniques, and product placement • Provided exceptional customer service for up to 100 patrons a day with accurate financial transactions of $500

Austin, Mn, Us

• Analyzed and cultivated the catering segment in Atlanta to create a database to generate leads for the sales force• Originated a training manual for new distributor sales reps containing presentations on 10 Hormel Brands • Gained knowledge of the foodservice industry through training, observation, sales calls and presentations