Principal
CurrentKJP’s core focus is in strategy, social, CRM, content generation, SEO/SEM, paid media, influencer programs, mobile technology and all things digital -- all with the intent of building marketing ecosystems that allow brands to connect with key consumers in a meaningful, actionable and measurable way. Developing strategic business solutions for a variety of clients spanning verticals such as automotive, television entertainment, theatrical entertainment, healthcare, video gaming, consumer packaged goods, travel and hospitality, music, spirits and financial services. OMD, San Francisco, CA Group Strategy Director, Juul• Managed daily strategic needs of the client, while integrating with OMD teams, creative partners and media.• Generated tactics to “right-size” and re-build audience targets.• Provided a strategic mix of solutions for Q3 advertising around strict FDA guidelines.Munchkin / MWWPR, Los Angeles, CA Contract Strategy Consultant• Built new social media strategy based on existing channel audit.• Generated new brand strategy and deep dive into content and messaging guidelines.• Provided social media calendar and content development for initial Q1 social media roll out.OMD / Media Arts Lab, Los Angeles, CA Contract Strategy Consultant • OMD/MAL interim Global Comms Strategy Director on Apple account.• Primary focus on comms strategy for over 70 Apple campaigns for iPhone, Apple Watch, iPad, Privacy and MacBook across 28 international markets.Other Consulting Work Highlights:• Developed go-to-market strategy for soulmates A.I platform, [a]insights capabilities and [a]network agency branding for Ayzenberg Group.• Constructed Melia Hotels social and paid media strategy developed U.S. market segmentation and targeting strategy. Provided live event amplification strategy.• Worked with Sony Pictures to report insights across entertainment properties.• Consulted USA Networks on insights reporting and show strategy.
