Kerel Cooper

Kerel Cooper Email and Phone Number

Award-Winning Digital Media Executive | CMO at GumGum | Founder & Host of Minority Report Podcast | Adjunct Professor | Advisor at Dandi, Media Tradecraft and VR PERSPECTIVES @ GumGum
Kerel Cooper's Location
New York City Metropolitan Area, United States, United States
About Kerel Cooper

Kerel Cooper is an award-winning executive with 20+ years of digital media experience in building advertising operations, account management, and marketing teams. Kerel is the Chief Marketing Officer at GumGum, a contextual-first, global digital advertising platform that captures people’s attention without personal data. Kerel leads all marketing activities that help evolve the brand, increasing revenue, awareness, and relevance amongst target audiences.Before joining GumGum, Kerel was the President of Advertising at Group Black, a pioneering Black-owned media company dedicated to connecting brands with diverse audiences. There, he led revenue operations, client services, and insights teams. Kerel was also the Chief Marketing Officer at LiveIntent, one of Business Insider’s hottest tech companies, for two years in a row (2019, 2020). Kerel is the co-founder and co-host of the Minority Report Podcast, highlighting people of color, women & LGBTQ+ leaders within business, media, and technology. He is also an Advisor to Dandi, a people analytics company, VR PERSPECTIVES, which leverages virtual reality to train organizations on conscious inclusion, and Media Tradecraft, which helps publishers optimize their website monetization efforts.As part of his passion for mentorship and education, Kerel is an adjunct professor at Kean University, teaching digital and sports marketing. Kerel has been widely recognized for his leadership and innovation and was a 2013 ADVANCE Visibility Most Valuable Player Award winner for product innovation. In 2021, Kerel was included in Crain's New York Business Notable Black Leaders and Executives list and was selected as the Adweek Readers’ Choice: Best of Tech Diversity Advocate of the Year award. He also won the Diversity Advocate of the Year Award at the Campaign Tech Awards and the Award of Excellence by the Academy of Interactive & Visual Arts in 2021.Kerel has a Bachelor’s degree in Management Science/Marketing from Kean University, an MBA from Regis University, and a Diversity & Inclusion Certification from Cornell University.

Kerel Cooper's Current Company Details
GumGum

Gumgum

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Award-Winning Digital Media Executive | CMO at GumGum | Founder & Host of Minority Report Podcast | Adjunct Professor | Advisor at Dandi, Media Tradecraft and VR PERSPECTIVES
Kerel Cooper Work Experience Details
  • Gumgum
    Chief Marketing Officer
    Gumgum Jul 2024 - Present
    Santa Monica, California, Us
    Lead all marketing activities that help evolve the brand, increasing revenue, awareness, and relevance amongst target audiences.
  • Kean University
    Adjunct Professor
    Kean University Jan 2024 - Present
    Union, Nj, Us
  • Minority Report Podcast
    Co-Founder
    Minority Report Podcast Jun 2018 - Present
    Metuchen, Nj, Us
  • Vrperspectives
    Advisor
    Vrperspectives Jun 2020 - Present
  • Media Tradecraft
    Advisor
    Media Tradecraft Sep 2020 - Present
  • Group Black
    President Of Advertising
    Group Black Mar 2022 - Jul 2024
    Miami, Florida, Us
  • Marketing Edge
    Board Member
    Marketing Edge Oct 2019 - Apr 2022
    New York, New York, Us
  • Liveintent, Inc.
    Chief Marketing Officer
    Liveintent, Inc. Jan 2021 - Feb 2022
    New York, Ny, Us
  • Liveintent, Inc.
    Svp, Global Marketing
    Liveintent, Inc. Nov 2018 - Dec 2020
    New York, Ny, Us
  • Liveintent, Inc.
    Svp, Customer Journey / Product Marketing
    Liveintent, Inc. Apr 2017 - Nov 2018
    New York, Ny, Us
    -Lead a team of product marketers focused on conveying how to leverage the LiveIntent platform through storytelling tactics.-Serve as link to Product for client feedback, market research & trends.-Ensure we are efficiently supporting our clients and our process for bringing new products to the marketplace is sound. -Partnership lead on Merkle/M1 Publisher Addressable Marketplaces which is focused on executing people-based advertising demand.
  • Liveintent, Inc.
    Svp, Account Management
    Liveintent, Inc. Oct 2016 - Mar 2017
    New York, Ny, Us
    -Oversee Account Management department responsible for the day to day support, consulting and growing business for 2000+ publishers and brands.-Created and launched the company’s first Sales Engineer team tasked with technical support for Sales and Account Management. This includes new product pitches, data management strategy and media buying strategies.-Work closely with Product to provide client feedback to prioritize new product and feature releases.
  • Liveintent, Inc.
    Vp, Platform Development
    Liveintent, Inc. Nov 2014 - Oct 2016
    New York, Ny, Us
    -Oversee Platform Development Team that supports 2000+ Platform Clients.-Lead Programmatic Partnership team, responsible for relationships and demand growth of DSP partners which include: TheTradeDesk, MediaMath, DBM, Centro and BidSwitch.-Main point of contact and work closely with Product to prioritize new features and capabilities that will drive revenue and product adoption.-Work closely with leaders of various departments to improve communication, efficiency, process and platform performance.
  • Advance Digital
    Senior Director Of Digital Ad Platform Strategies
    Advance Digital Jul 2013 - Oct 2014
    Jersey City, Nj, Us
    -Responsible for working with Ad Operations, Sales, Tech and various other stakeholders to enhance the integration of display, video and mobile ad serving vendors capabilities.-Spearheaded programmatic strategy and revenue, including launching the company’s first private marketplace via PubMatic and audience extension via AppNexus.-Launched and managed Advance Digital’s first Data Management Platform via Lotame.Partnership and strategic lead on all revenue platforms including OAS, AppNexus, MOAT, LiveRail, BURT and Verve.-During my 7+ years at Advance Digital, lead the growth of the Operations service and support. The team grew in size from 8 people in 2007 to 30 people by 2014 including Ad Ops, Optimization & Publisher Trading Desk teams.
  • Advance Digital
    Director, Ad Operations
    Advance Digital Jan 2007 - 2013
    Jersey City, Nj, Us
    -Oversee all aspects of advertising operations which includes project planning, resource allocation, ad server management, campaign implementation, inventory management, process, policies and procedures.-Responsible for the business aspect and management of all remnant and RTB ad networks.-Assisted in the negotiation, implementation and management of the Advance Digital/Microsoft relationship which includes: Audience Extension, Content/Search Ads and Content Sharing.
  • Jupitermedia
    Director, Ad Operations
    Jupitermedia Dec 2000 - Jan 2007
  • Earthweb.Com
    Ad Operations Manager
    Earthweb.Com Jan 1999 - Dec 2000

Kerel Cooper Skills

Online Advertising Digital Media Advertising Digital Strategy Ad Serving Digital Marketing Mobile Advertising Online Marketing Advertising Sales Mobile Marketing Web Analytics Ad Networks Display Advertising Email Marketing Advertising Operations Mobile Devices Seo Strategy Sem Behavioral Targeting Doubleclick Ppc Analytics Salesforce.com Rich Media E Commerce Omniture Campaign Management Ad Exchanges Strategic Vision Comscore

Kerel Cooper Education Details

  • Regis University
    Regis University
    Business Administration
  • Kean University
    Kean University
    Management Science/Marketing

Frequently Asked Questions about Kerel Cooper

What company does Kerel Cooper work for?

Kerel Cooper works for Gumgum

What is Kerel Cooper's role at the current company?

Kerel Cooper's current role is Award-Winning Digital Media Executive | CMO at GumGum | Founder & Host of Minority Report Podcast | Adjunct Professor | Advisor at Dandi, Media Tradecraft and VR PERSPECTIVES.

What is Kerel Cooper's email address?

Kerel Cooper's email address is ke****@****ail.com

What is Kerel Cooper's direct phone number?

Kerel Cooper's direct phone number is +173274*****

What schools did Kerel Cooper attend?

Kerel Cooper attended Regis University, Kean University.

What are some of Kerel Cooper's interests?

Kerel Cooper has interest in Real Estate Investing, Football (Bears), Baseball (Mets), Travel (Anywhere In The Caribbean).

What skills is Kerel Cooper known for?

Kerel Cooper has skills like Online Advertising, Digital Media, Advertising, Digital Strategy, Ad Serving, Digital Marketing, Mobile Advertising, Online Marketing, Advertising Sales, Mobile Marketing, Web Analytics, Ad Networks.

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