I am a self-motivated, collaborative, flexible, and passionate business leader that has spent his career listening and figuring out the problems of the customer and changing their behavior. I have spent my career in the Consumer Packaged Goods (CPG) industry analyzing consumer data, managing customer inventory, and developing plans that have connected consumers to some of the most recognizable OTC products in the world. Motivated by consumer insights, I am adept at delivering above market results through a strong analytical background, a strategic sense, and broad career experiences. I have a unique blend of Marketing, Sales, and Supply Chain knowledge that allows me to speak and understand the languages of the varying functions. With more than 13 years of professional experience, I have been fortunate to work in various geographies across several business channels, including Drug, Club, Mass, and Grocery. These experiences guide brand equity, positioning, efficiency, and presentation through all elements of the marketing mix. Through these experiences, I have been able to build a wild base of skills and knowledge, which include:● Brand Marketing ● Shopper Marketing ● Product Management ● National Consumer Promotions ● Digital Marketing ● Category Management ● Sales Strategy ● Supply Chain ● Loyalty ● Strategic Planning ● Consumer and Data Insights ● Sales and Customer Leadership ● Agency ● Broker Management ● Channel Management ● Promotions ● Content Production & Management ● Go-to-market plans ● Annual Planning
Listed skills include Forecasting, Supply Chain, Shopper Marketing, Category Insights, and 26 others.