Provide clients with marketing recommendations and strategies for services including SEO and SEM, keyword analysis, and online promotional campaigns such as sweepstakes microsites, consumer targeted desktop widgets, email marketing, and focus group surveys. Work directly with clients to explain current technologies and custom tailor online marketing approaches to best address their needs and goals. Based on these client requirements, worked with internal web development and graphic design teams to deliver a custom online solution. Responsibilities as online marketing analyst include:• Performed SEO/SEM services for multiple client websites including numerous brand and e-commerce sites• Managed and optimized PPC for Google Adwords and Kanoodle accounts• Provided monthly performance reports for site analytics and paid search campaigns• Authored and executed consumer facing online surveys, and provided focus group response analysis reports• Provided creative and marketing recommendations and executed promotional client email campaigns• Utilized Facebook Connect to add viral appeal to an online NHL application and various online promotional microsites• Led project team to deliver multiple online sweepstakes microsites• Worked with clients to develop approaches to best promote themselves through social media via blogging, Twitter, YouTube, and Facebook

Initially started employment as IT support specialist and technical trainer. Moved into IT project lead role in past two years, overseeing the development of several internal and external web applications used by scientific staff and clients. Responsibilities as project lead include:• Define user requirements for application user interface• Create testing and validation plans for user requirements pursuant to company standard operating procedures (SOPs) • Set priority level and timeline for project milestones• Review and create web content• Provide training and support to internal and external clients on new web applications• Conduct surveys with users to document product acceptance• Perform quality assurance testing on web applications• Develop SOPs related to security policies for knowledge portal• Review with external auditors policies related to security aspects of knowledge portalResponsibilities as trainer include:• Developing company wide training plans for new products• Writing documentation on new products for easy reference by employees• Based on submitted trouble tickets, create quarterly training plans• Create helpful hints section for deployed software packages on corporate intranetResponsibilities as support specialist include:• Troubleshoot user’s technical problems• Prioritize and channel trouble tickets to the appropriate IT support groups• Develop SOPs related to the inventorying of hardware and software, retirement plans for hardware, trouble ticket prioritization, and encryption standards.