Keri Friedman Email & Phone Number

Portland, Oregon, United States

Marketing Manager/Director of Marketing Lensbaby, Inc. 2005 - 2020 Marketing Communications• Created strategy, working with internal & external teams to refresh brand book, including mission statement, visual and written voice, and marketing messaging.• Wrote and collaborated on product copy, positioning statements, video scripts, and press releases for new launches.• Created regular content marketing pieces for blog, newsletters, and website to increase customer engagement. • Helped launch new, ground-breaking product in 2019 resulting in longest sustained sales arc & largest sales volume since 2011, resulting in 1/3 of the year’s revenue with company’s lowest priced product.Relationship Management• Developed and manage photographer beta testing program, working with photographers to gather feedback and generate content for social, website and marketing campaigns.• Manage outside vendors and contractors including publicist, editors, writers, printers, web development firms, SEO experts, and more.• Manage influencer program of 50-100 micro-influencers.• Manage workshops and events with photographers, retailers, and industry organizations ranging from twenty to 20k attendees.Strategy and Project/Product Management• Lead development of product value propositions and marketing launch activities from product conception to go-to-market.• Lead & managed complete overhaul of multi-national e-commerce site, including vetting and choosing a development firm then managing and driving design, development and content creation.

Greater New York City Area

Wrote press kits, pitched authors to targeted national and local media, set up all aspects of author tours, escorted authors to media engagements, strategized on publicity plans for upcoming books

Greater New York City Area

At Pocket Books, a division of Simon & Schuster, I wrote press releases & pitched authors to targeted national and local media, planned publicity tours, escorted authors to media engagements

Bachelor Of Science (B.S.), Communication, General

Bs, Television & Radio