Responsible for all merchandising activities.Creation & management of company reporting/ analysis.

-Effectively being the bridge between the digital team and central merchandising function to achieve set budgets.• Analysing the key digital trading sites, reviewing stock, sales and web metrics vs retail store sales to make recommendations regarding products and categories on a weekly, monthly and seasonal basis.• Budgeting a forecasting digital seasonal sales and margin.• Partnering with central B&M to complete the digital buys 4x a year.• Maintain and collaborate with global… Show more -Effectively being the bridge between the digital team and central merchandising function to achieve set budgets.• Analysing the key digital trading sites, reviewing stock, sales and web metrics vs retail store sales to make recommendations regarding products and categories on a weekly, monthly and seasonal basis.• Budgeting a forecasting digital seasonal sales and margin.• Partnering with central B&M to complete the digital buys 4x a year.• Maintain and collaborate with global B&M to align and ensure global pricing.• Support and guide the inventory and digital team to ensure optimum stock levels are achieved to support sales and marketing initiatives. Show less

Responsible for the buying and planning activities of the European retail stores through data, business and customer analysis. Maximised sales and profitability of the European retail business by strategically selecting and editing the product assortment (both in-house and 3rd party suppliers). Other key tasks included staff training, pricing analysis & recommendations, markdown & terminal stock management, overseeing all allocations & replenishment, and creating in-store events & marketing… Show more Responsible for the buying and planning activities of the European retail stores through data, business and customer analysis. Maximised sales and profitability of the European retail business by strategically selecting and editing the product assortment (both in-house and 3rd party suppliers). Other key tasks included staff training, pricing analysis & recommendations, markdown & terminal stock management, overseeing all allocations & replenishment, and creating in-store events & marketing collateral alongside the Retail Director. We were a small team in the UK and I enjoyed taking a hands-on approach to growing the brand. I regularly liaised with a wide variety of contacts both internal & external to the business, from stores, to head office directors and 3rd party suppliers to name a few. I enjoyed the variety & creative thinking it allowed, as well as the challenge to deliver against multiple objectives. Show less

Responsible for all planning, buying and trading of the Folli Follie UK business consisting of 15 sites, including stand alone, concession, web and outlet stores.Created & developed an OTB, MSSI, Order Books and Trading Packs from scratch. Helped open 7 sites; profiling & range planning, and also training store managers. Key SuccessesRequested by CEO to spend 6 weeks in New York to oversee the opening of the global flagship store while still maintaining my UK… Show more Responsible for all planning, buying and trading of the Folli Follie UK business consisting of 15 sites, including stand alone, concession, web and outlet stores.Created & developed an OTB, MSSI, Order Books and Trading Packs from scratch. Helped open 7 sites; profiling & range planning, and also training store managers. Key SuccessesRequested by CEO to spend 6 weeks in New York to oversee the opening of the global flagship store while still maintaining my UK duties.Formed part of the “Navision” Project Team, installing a new IT system to the company.Selected by board to form a UK “Efficiencies Team” to assess internal company performance.Played a key role in growing the business to +10%LFL vs. LY Show less