Keri Lorenz Email & Phone Number

Cincinnati Area, Oh

SENIOR NATIONAL ACCOUNT MANAGER: KROGER, MEIJER, SUPERVALU, HARRIS TEETER, ROUNDY'S, SPARTANNASH, and NEWEGG (2013-Present)Manage largest territory within the Grocery Channel leading to consistent sales and share growth by building strategic and lasting partnerships. Responsible to deliver sales, share, and profitability through management of promotional plans, shopper marketing tactics, and trade spend. Significant broker management experience. Two Time Pinnacle Award Winner, achieving top sales performance across North America (2015, 2016)

CATEGORY MANAGER - PERSONAL CARE (2011 to 2013)Led all Oral Care, Feminine Care, Adult Incontinence, Family Planning, and Baby Care business within the Drugstore Division. Managed $140M+ business through advertising, pricing, visual merchandising, and vendor negotiations. Collaborated with manufacturers to negotiate plans while forming strategic and lasting partnerships. Managed category performance based on financial plans. Supervised, motivated, and mentored team of four.CATEGORY MANAGER – GREETING CARDS AND PARTY (2008 to 2011)Managed $95M Greeting Card, Party, and Seasonal Party business at Meijer, driving category top line sales and record profitability. Direct experience with sourcing and negotiating with overseas suppliers to deliver against company specifications while capturing cost savings.

Greater Grand Rapids, Michigan Area

MERCHANDISE FINANCIAL PLANNER (2007 to 2008)Established seasonal plans for Infant / Toddler Division at Meijer. Ensured alignment with overall company strategies and financial targets. Re-forecasted all financial metrics seasonally including sales, gross margin, and turnover based on recent trends and anticipated future results. Presented findings to executive management team. Revised strategic planning process for continuous improvement. Developed bottom-up financial plans for retail financial metrics.

Greater Minneapolis-St. Paul Area

SENIOR BUSINESS ANALYST (2006 to 2007)Conducted category analysis to identify opportunities to grow department sales, profitability, instocks, product supply chain efficiencies, and promotional strategies to manage Target’s $1B+ hair care business. Prepared and presented monthly and yearly financial forecasts, business updates, and industry analysis to the Inventory Director and Vice President of Merchandising.