Keri Lutz Email and Phone Number
Executive-level marketing strategist with over 25 years experience working with companies of all sizes to help them reach their full potential through strategic marketing planning, implementation and analysis.Specialties: Brand development, integrated marketing strategy, go-to-market planning and lead generation.Clients have included: Microsoft, Expedia, Starbucks, Google, Levi Strauss, Amazon, AMD, Washington Mutual, Group Health, The Gap, Papa Murphy's, Corbis, Tully's Coffee, Slalom Consulting, glassybaby, Prescryptive Health, RapidSOS, Uplevel, Datakin, Kari Gran, LiquidPlanner, Clean Cause, MAD TASTY, Jaspr Health, Watson Furniture, Snapcommerce, LifeCenter Northwest, PEMCO, Solavei, Kids on 45th, Paceline, Watson, American Marketing Association, Canandaigua Wine, SAP, Limeade, Medamonitor, Katalyst Fitness, gibGuru, Express Employment Professionals, Magnolia Medical Technologies, Sweeney Conrad, InCity, Thrive Causemetics, Aduro, Reflective, Simplicity Consulting, IamResponding, Summit Group Solutions, Billycart, Clocktree, Nufabrx, WNW Distributors, Foolproof, Downey Plastic Surgery and Front Desk.
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Ceo & FounderLeft At First Apr 2010 - PresentGreater Seattle AreaLeft at First is a brand and marketing collective for innovative startups and companies who want to achieve their next level of growth, but don’t have the in-house expertise or teams in place. We develop integrated marketing plans that deliver impactful results to help your business - and your people - grow.
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Freelance Marketing ConsultantSticks, Tahzoo, Buzzbee, Transom, Simplicity, Cmo Consulting Group, Limeade, Group Health Apr 2010 - Feb 2018
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Svp Of MarketingGlassybaby Nov 2015 - Oct 2016Greater Seattle Area -
Vp, Marketing ServicesMarketbridge Jun 2008 - Apr 2010 -
Director, Global Marketing ProgramsCorbis Oct 2006 - Jun 2008Responsible for all global marketing programs directly targeted to Corbis' customer segments. -
Founder & Marketing StrategistLeft At First Mar 2005 - Oct 2006
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Director Of MarketingTully'S Coffee Oct 2003 - Dec 2004Accountable for nationally marketing Tullys Coffee within their retail stores, franchise partners and wholesale accounts with of budget of $1.5 million.*One of five members of the Executive Leadership Team that oversaw all aspects of the companys strategic growth and daily governance.*Managed all agency relationships, brand positioning and the creative development process for major retail campaigns.*Developed and executed annual integrated marketing plans that included advertising, direct mail, point of sale, merchandising, events and public relations.*Responsible for new product development, packaging changes, website enhancements, gift card sales and community relations. -
Vice President, Strategic Planning ManagerWashington Mutual Jan 2000 - Oct 2003Successfully built a team that is responsible for developing, executing and communicating comprehensive integrated marketing plans for all of Washington Mutuals Banking and Financial Services products with a budget of $146 million. *One of two members in Marketing nominated into Washington Mutuals Premier Group, a distinction awarded to employees recognized for making the greatest contribution to corporate accomplishments in 2002.*Developed and utilized quantitative/qualitative primary and secondary research as a basis for formulating marketing plans that addressed the customers needs, market opportunities and competitive threats within the banking environment. *Analyzed and developed strategies for mass market advertising, emerging market advertising, direct marketing, merchandising, online marketing, events/sponsorship, local marketing and sales/collateral tools that increased the ROI of our marketing budget and operational efficiencies throughout the department. -
Director Of Marketing And Retail ManagementCorus Brands Jun 1994 - Dec 1999*Managed eleven brands, maintained a corporate marketing budget of $2 million and a retail budget of $1.2 million*Coached a team of twelve Brand Managers, Public Relations, Outside Events and Marketing Coordinators to build each individual brands image through promotions, packaging and advertising to increase both consumer/trade exposure to favorably affect sales.*Increased wholesale wine sales by 21% within a year.*Increased retail wine sales by 11% and non-wine sales by 16% over previous year.*Refreshed the visual appeal to their corporate websites and initiated e-commerce retail sales.*Established branding standards to ensure continuity and cohesiveness of sales and marketing messages for each unique wine brand.
Keri Lutz Education Details
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Marketing And Finance (Double Concetration)
Frequently Asked Questions about Keri Lutz
What company does Keri Lutz work for?
Keri Lutz works for Left At First
What is Keri Lutz's role at the current company?
Keri Lutz's current role is Brand & marketing strategist for innovative startups and companies.
What schools did Keri Lutz attend?
Keri Lutz attended University Of Washington.
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