Kerianne Cotray Email & Phone Number

New York, New York, United States

New York, New York, United States

Direct strategy of incentives programs end-to-end to optimize operational enhancements, drive key company initiatives with strong collaboration across cross-functional teams throughout organization. Delivering market-leading channel incentives that influence partner behaviors and KPI’s. Lead market research, financial, escalations, design and modeling responsibilities in coordination with operations, finance, sales and product teams to create efficiencies that simplify incentive structures to enhance partner experience. Drive continuous improvements through data analysis to understand current and future state while building close relationships to drive influence, cooperation, and elite level results. ● Spearheaded automation and integration into company tool cutting SLA times 58%.● Orchestrated standardization of Partner Support website for all incentive programs. ● Direct incentives team to streamline processes, training, and operations documentation.● Launched additional product for two programs within 6 weeks of start date.● Oversee vendor relationship and continuous refinement of partner support tools ● Lead multi-program dashboard creation to revamp, clarify and streamline performance of 10+ programs

New York, New York, United States

I singlehandedly founded this venture from my tiny apartment by launching and maintaining the e-commerce brand. This process included product development and product branding for more than 30 unique items on a seasonal rotation. Additionally, I oversee budget management, quality assurance/inspections, and supply chain from order initiation to product delivery phase. Some of my key contributions include: ● Receiving a full-page feature in Cosmopolitan magazine as the top “Bougie Cookies” delivered to your door. With this, I also gained a feature in The Villager as “Lower Est Side's top up-and-coming business”. ● Orchestrating the development, logistics, and execution of three booths to sell and promote the products to high-traffic fairs throughout New York City. ● Formulating a model for the direct-selling of the products to grocery stores and subscription services at pre-tax discounted rates.

East Coast, Usa

In this role, I mobilized the direct sales team to engage with channel partners for the main purpose of exceeding sales growth and lead generation. Besides channel partner engagement, this was also done by selling products/services through resellers/channels, suggesting service/product improvements to optimize customer satisfaction and sales potential. Some of my key contributions include: ● Serving as the Program Manager for several diverse projects, including the development of the cloud channel program, Sales Promotional Incentive Fund (SPIF) program, and the Market Development Funds (MDF) program.

Northeast, Usa

As the Business Development Manager, I drove efforts to cultivate new business opportunities and nurture existing deals for Tech Data. This included the go-to-market strategy execution to maximize the channel revenue for the NetApp Mid-Atlantic Territory that is worth $57M. Some of my key contributions include: ● Exceeding expectations by finishing at 251% of my goal at the end of the 2017 financial year while also succeeding the goals for strategic partner growth plans. ● Steering the build of an impactful, executive NetApp relationship with District Management, Channel Management, Marketing Management, as well as Account Management. ● Spearheading the development of an artificial intelligence (AI) tool as cross-functional, multi-faceted report in collaboration with engineering. This resulted in a company-wide implementation of the AI tool.

Greater New York City Area

For this organization, I enforced community engagement through a wide variety of inventive outreach campaigns, marketing initiatives, and events in conjunction with the sales, marketing, and technical teams. This was instigated to encourage the achievement of lead generation, revenue growth, and project deliverables. Some of my key contributions include: ● Building and executing a community outreach program aimed at retrofitting six US children's hospitals with MS technology. ● Initiating eleven pilot programs every year to present several branding initiatives while acquainting business-to-business (B2B) marketing with product offerings. ● Improving the KPIs for business-to-business (B2B) software/technology products by 156% through the successful planning and execution of innovative marketing initiatives and events.

Houston, Texas Area

- Prioritize, plan, execute, and fulfill all community engagement events.- Partner with the corporate Marketing Team to develop assets that support local community engagement initiatives.- Partner with the corporate PR Team to create, post and respond to online content with local relevance.--Work directly with corporate marketing to create, plan, and implement events that effect the New York community-Develop, plan, and execute a minimum of 1 event per day ranging from 20-300 people-Partner with B2B sales in to identify creative ways to drive traffic and high revenue for buisness partners-Manage New York Metro Market event team across multiple states to drive high demand for world class events-Supports greater company with training and on board new Community Development Specialists-Manage budgets, staffing, marketing materials, and 3rd party vendors for all event obligations-Establish 3-7 new pilot programs a year to establish multiple branding initiatives- Built relationships with local community groups (including schools, the Chamber of Commerce, local chapters of charitable organizations, small businesses, etc).- Create an online presence for the stores by spearheading and contributing to social media opportunities.- Track participation, ROI and overall efficacy of community outreach initiatives.- Engage, educate, excite, and empower potential and existing customers alike with a high level of passion and commitment.

Houston, Texas Area

- Collaborated with corporate and field team members in the development of the necessary tools and programs that will lead to long-term relationships with elated customers-Presented at workshops and conferences from 10-150 attendees-Created, organized, and drove attendance to company volunteer events- Maintained an elite level of product knowledge in all Microsoft retail product and service offerings- Provided customized solutions to ‘new’ purchasers that meet their needs and exceeded their expectations - Troubleshooted customer issues and provided win-win solutions for our customers

Houston, Texas Area

Facilitated wide range of training workshops to educate customers on software and technology solutions while simultaneously training 20 Hardware Technicians in improving operational effectiveness and customer experience (CX).● Raised more than $70K in quarterly revenue to first party/internal consumers.

Houston, Texas Area