Keri Gray Robbins, Mba Email & Phone Number

Greater San Diego Area

Accountable for driving sales and creating revenue for retail accounts across North America and LATAM. Identify opportunities and manage the product mix to achieve optimum product placement and sales growth. Analyze industry, competitive data and category trends to educate and influence key decision makers. Partner with retail buyers to drive business objectives, resolve challenges and identify opportunities for continuous expansion. Partner with Marketing on promotional calendars, in-store advertising, and social media alignment. Evaluate the performance of promotions against the competitive landscape and recommend unique promotion ideas based on current trends and data analysis, customizing by retailer. Persistently managing the business to ensure alignment with management goals and budgets.

Greater San Diego Area

Responsible for keeping current clients satisfied and delivering exceptional client service on a day-to-day basisEstablish and grow long-term relationships with new client accountsLiaise between clients and cross-functional internal teams to ensure the timely and successful delivery of productsMaintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitorsDetermine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and resultsEstablish sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products

Greater San Diego Area

Responsible for setting global brand direction and strategy. Oversaw all aspects of digital advertising, social media, PR, new product development, pricing, promotions and corporate communications.Developed and implemented marketing campaigns and promotions for new product launches. Responsible for Marketing P&L.Created annual, quarterly and monthly planning calendar.Managed marketing team in office and at store level.

Solana Beach, Ca

Responsible for all inbound and outbound marketing strategies and implementation. Drive product positioning and messaging throughout the marketing funnel. Analyze and recommend advertising opportunities to generate leads.Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.Launched company’s first social media presence and built awareness by creating/sharing engaging content.Audit web content to identify SEO/traffic generation opportunities.

Greater San Diego Area

Strategy and implementation in multiple digital marketing disciplines, including social, content, and email marketing.

Greater San Diego Area

Developed and executed marketing programs to grow customer base. Created and implemented marketing content across multiple channels using marketing automation tools.

La Jolla, Ca

Emphasis in Strategy, Marketing (Pricing, Social Media, Research), Data Analytics, Negotiation

San Diego, Ca

Established and nurtured relationships with key contacts within account base. Conducted market and segment analysis to identify opportunities to expand market share. Managed over 125 SKUS in channel, working directly with supply chain and factories to ensure proper inventory flow. Analyzed gross and net return on investment and contribution margin by account and SKU. Forecasted and planned marketing fund dollars for retail marketing programs.Forefront of e-commerce division, developing and implementing processes and procedures which grew account base by 20+ new customersCreated presentations, marketing materials, and business reviews to present to national accounts on monthly basis. Negotiated prices, marketing spends and yearly contracts.Trained sales reps in distribution channel on products and industry; hired and trained internal employees.

Greater San Diego Area

Day-to-day management of an $85 million retail account. Assessed account needs and potential and tailored programs accordingly. Ensured timely and effective execution in all stages of the product life cycle. Managed retail promotions which increased revenue. Assisted upper management in developing budgets to meet company goals.

Master Of Business Administration (Mba), Strategy, Marketing

Activities and Societies: Vistage, On Campus

Bs, Business Admin

Activities and Societies: American Marketing Association Major in Marketing, Minor in Economics