Kerina Mora Email & Phone Number

Atlanta, Ga, Us

Client: Coca Cola Brand: Fanta Global

Coconut Grove, Fl, Us

Managed a portfolio of accounts (Clorox, Wells Fargo, Ancestry.com, EUC) by translating client’s needs into actionable, fully integrated cross-platform marketing efforts.• Managed the development of creative campaigns, from strategy to tactical execution. • Assisted with market research to inform go-to-market strategies.• Evaluate all creative and provided feedback for strategic alignment and accuracy.• Analyzed campaign results and provided optimization recommendations.• Managed work streams between clients and partner agencies.• Managed accounts’ financials and budgets.• Monitored campaign performances and provided optimization recommendations.

Northbrook, Il, Us

• Contribute to the development of annual marketing plans and comprehensive strategies rooted in target insights and data analysis to drive business objectives. (Build brand equity, increase consideration and quote volume for Allstate among US Hispanic consumers)• Develop and implement integrated advertising campaigns inclusive of TV, Radio, OOH, Digital, and Social Media.• Manage relationships and work streams across key agency partners, leading them with the development of creative campaigns, from strategy to tactical creative executions, ensuring campaigns are integrated and strategically aligned.• Support the regional marketing with localization of national campaign efforts for assigned local markets.• Partner and collaborate with cross functional teams such as media, sponsorship, public relations, research and analytic, and e-business to allow the extension and effective implementation of the marketing programs. • Attend productions to ensure creative executions aligns with the vision, strategy and brand standards. • Monitor campaigns and make creative and tactic optimization recommendations based on brand performance objectives.• Oversee marketing budget for the segment.• Lead the development and implementation of marketing programs in support and focused on the LGBT consumers.

Northbrook, Il, Us

• Contribute to the development of annual marketing plans and comprehensive strategies rooted in target insights and data analysis to drive business objectives. (Build brand equity, increase consideration and quote volume for Allstate among US Hispanic consumers)• Coordinate the implementation of integrated advertising campaigns inclusive of TV, Radio, OOH, Digital, and Social Media.• Support the regional marketing team by adapting and developing creative for designated local markets.• Collaborate with media, digital, sponsorship and public relations teams to support and expand marketing programs. • Work closely with advertising, activation, and PR agencies in the development of programs and to ensure the executions of campaigns are integrated and aligned with the overall marketing strategies and objectives.

Miami, Fl, Us

CLIENTS: BlackBerry Ltd, Digicel, Brightstar Corp. / Mercantil Commercebank / Alcatel onetouchMARKETS: Latin America / Caribbean / US Hispanics• Managed a portfolio of accounts effectively translating the client’s needs into actionable, cross- platform marketing programs from ideation through campaign launch.• Understand the client's marketing objectives and assist on formulating campaign strategies.• Collaborate on planning and implementing advertising and marketing initiatives, including the development of marketing and advertising campaigns.• Balance the input of the various departments; ensuring it meets the client's objectives and budgets.• Manage Direct Mail, Print, Out-of-Home, POS, Radio, TV, BTL activations, and Digital initiatives from conception through implementation.• Planned, coordinated and executed events both for B2B and B2C across different markets.• Ensure all creative is approved through Agency and Client.• Ensure timely deliverables, handling budgets and managing campaign costs.• Monitor, analyze and prepare post campaign performance report.

Waterloo, Ontario, Ca

• Provide dedicated marketing support to Digicel in the Caribbean and Central America regions. • Collaborate in the planning, implementation, execution and tracking of strategic marketing campaigns to support business objectives.• Assist with the development of brand and advertising strategies with outside agencies and partners and act as the liaison between the brand, clients and agencies.• Manage the production and distribution of all marketing collateral.• Oversee the localized adaptation of marketing initiatives.• Plan, implement and supervise BTLs activities.• Assist on developing proposals, presentations and marketing reports. • Monitor campaign performance for ROI optimization and make budget allocation recommendations. • Support sales with product launches, loyalty and retention programs, promotions, trainings and retail sales incentive programs. • Conduct research of clients' products, competitors and marketplace to identify new opportunities and challenges.

• Maintained accurate records of all financial transactions.• Monitored and entered of accounts payable and receivable.• Reconciliation of all financial entries.• Prepared and process all employee payrolls.• Develop and update administrative processes to make sure the office ran efficiently.• Handled confidential information with discretion and confidentiality.• Maintained a high level of organization, ensuring the meetings, deadlines, and duties were completed. • Provided administrative support to managers as needed.

Miami, Florida, Us

• Participated in strategy development initiatives for clients and new business. • Conducted and analyzed competitive research to identify cultural and social trends. • Participated in client-agency meetings and was overall mentored in all aspects of the agency’s operations. • Assisted with agency’s project management and traffic coordination.

Ba, Advertising

High School Diploma