Kerina Mora work email
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Kerina Mora personal email
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Kerina Mora phone numbers
Kerina Mora is a Marketing & Advertising at Majority. She possess expertise in advertising, creative strategy, social media marketing, marketing, online advertising and 30 more skills. She is proficient in Italian. Colleagues describe her as "Kerina joined the Multicultural Marketing team at Allstate in May 2015 and has been a great asset! She is a fast learner, creative thinker who eagerly shares her thoughts and ideas on how to make programs stronger. She has great knowledge in digital media that we have applied across various national digital, social and sponsorship campaigns. In her cross-functional role, she has demonstrated strong collaboration skills and has done a great job at managing external agency partners. I highly recommend her as any team would be lucky to have her.", "Kerina's creative thinking, positive can-do attitude and drive as an advertising professional made her an absolute pleasure to work with. I worked with her as her client from Alcatel Onetouch in multiple projects and she continually delivered great results, went above and beyond in providing exceptional service and support, and showed genuine integrity. She always had a strategy lined up to make our work go smoothly and was excellent in communicating her ideas to me and to the rest of my team. I recommend her highly and would be very happy to work with her again.", and "I had the pleasure to work with Kerina as her direct manager in BlackBerry where she proved to be very diligent and committed to achieving our goals. I can affirm how reliable, solution oriented and valuable she was to the company. She had an excellent rapport with clients, employers, and other professional organizations. I recommend her for any endeavor she chooses to pursue and welcome any inquiries regarding her skills and abilities."
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Associate Account DirectorMajority May 2024 - PresentAtlanta, Ga, UsClient: Coca Cola Brand: Fanta Global -
Gap YearCareer Break Feb 2022 - Oct 2023
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Advertising Account SupervisorAlma Apr 2019 - Jan 2022Coconut Grove, Fl, UsManaged a portfolio of accounts (Clorox, Wells Fargo, Ancestry.com, EUC) by translating client’s needs into actionable, fully integrated cross-platform marketing efforts.• Managed the development of creative campaigns, from strategy to tactical execution. • Assisted with market research to inform go-to-market strategies.• Evaluate all creative and provided feedback for strategic alignment and accuracy.• Analyzed campaign results and provided optimization recommendations.• Managed work streams between clients and partner agencies.• Managed accounts’ financials and budgets.• Monitored campaign performances and provided optimization recommendations. -
Associate Marketing ManagerAllstate Aug 2017 - Apr 2019Northbrook, Il, Us• Contribute to the development of annual marketing plans and comprehensive strategies rooted in target insights and data analysis to drive business objectives. (Build brand equity, increase consideration and quote volume for Allstate among US Hispanic consumers)• Develop and implement integrated advertising campaigns inclusive of TV, Radio, OOH, Digital, and Social Media.• Manage relationships and work streams across key agency partners, leading them with the development of creative campaigns, from strategy to tactical creative executions, ensuring campaigns are integrated and strategically aligned.• Support the regional marketing with localization of national campaign efforts for assigned local markets.• Partner and collaborate with cross functional teams such as media, sponsorship, public relations, research and analytic, and e-business to allow the extension and effective implementation of the marketing programs. • Attend productions to ensure creative executions aligns with the vision, strategy and brand standards. • Monitor campaigns and make creative and tactic optimization recommendations based on brand performance objectives.• Oversee marketing budget for the segment.• Lead the development and implementation of marketing programs in support and focused on the LGBT consumers. -
Consumer Marketing Consultant - MulticulturalAllstate May 2015 - Jul 2017Northbrook, Il, Us• Contribute to the development of annual marketing plans and comprehensive strategies rooted in target insights and data analysis to drive business objectives. (Build brand equity, increase consideration and quote volume for Allstate among US Hispanic consumers)• Coordinate the implementation of integrated advertising campaigns inclusive of TV, Radio, OOH, Digital, and Social Media.• Support the regional marketing team by adapting and developing creative for designated local markets.• Collaborate with media, digital, sponsorship and public relations teams to support and expand marketing programs. • Work closely with advertising, activation, and PR agencies in the development of programs and to ensure the executions of campaigns are integrated and aligned with the overall marketing strategies and objectives.
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Advertising Account ExecutiveWikot Jan 2014 - Feb 2015Miami, Fl, UsCLIENTS: BlackBerry Ltd, Digicel, Brightstar Corp. / Mercantil Commercebank / Alcatel onetouchMARKETS: Latin America / Caribbean / US Hispanics• Managed a portfolio of accounts effectively translating the client’s needs into actionable, cross- platform marketing programs from ideation through campaign launch.• Understand the client's marketing objectives and assist on formulating campaign strategies.• Collaborate on planning and implementing advertising and marketing initiatives, including the development of marketing and advertising campaigns.• Balance the input of the various departments; ensuring it meets the client's objectives and budgets.• Manage Direct Mail, Print, Out-of-Home, POS, Radio, TV, BTL activations, and Digital initiatives from conception through implementation.• Planned, coordinated and executed events both for B2B and B2C across different markets.• Ensure all creative is approved through Agency and Client.• Ensure timely deliverables, handling budgets and managing campaign costs.• Monitor, analyze and prepare post campaign performance report. -
Assistant Channel Marketing ManagerBlackberry Jun 2012 - Jan 2014Waterloo, Ontario, Ca• Provide dedicated marketing support to Digicel in the Caribbean and Central America regions. • Collaborate in the planning, implementation, execution and tracking of strategic marketing campaigns to support business objectives.• Assist with the development of brand and advertising strategies with outside agencies and partners and act as the liaison between the brand, clients and agencies.• Manage the production and distribution of all marketing collateral.• Oversee the localized adaptation of marketing initiatives.• Plan, implement and supervise BTLs activities.• Assist on developing proposals, presentations and marketing reports. • Monitor campaign performance for ROI optimization and make budget allocation recommendations. • Support sales with product launches, loyalty and retention programs, promotions, trainings and retail sales incentive programs. • Conduct research of clients' products, competitors and marketplace to identify new opportunities and challenges. -
Administrative Assistant BookkeeperBâoli Group Oct 2009 - May 2012• Maintained accurate records of all financial transactions.• Monitored and entered of accounts payable and receivable.• Reconciliation of all financial entries.• Prepared and process all employee payrolls.• Develop and update administrative processes to make sure the office ran efficiently.• Handled confidential information with discretion and confidentiality.• Maintained a high level of organization, ensuring the meetings, deadlines, and duties were completed. • Provided administrative support to managers as needed.
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Account Planning InternNativo Apr 2011 - Jul 2011Miami, Florida, Us• Participated in strategy development initiatives for clients and new business. • Conducted and analyzed competitive research to identify cultural and social trends. • Participated in client-agency meetings and was overall mentored in all aspects of the agency’s operations. • Assisted with agency’s project management and traffic coordination.
Kerina Mora Skills
Kerina Mora Education Details
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The Art InstitutesAdvertising -
South Miami High SchoolHigh School Diploma
Frequently Asked Questions about Kerina Mora
What company does Kerina Mora work for?
Kerina Mora works for Majority
What is Kerina Mora's role at the current company?
Kerina Mora's current role is Marketing & Advertising.
What is Kerina Mora's email address?
Kerina Mora's email address is ke****@****ail.com
What is Kerina Mora's direct phone number?
Kerina Mora's direct phone number is +178620*****
What schools did Kerina Mora attend?
Kerina Mora attended The Art Institutes, South Miami High School.
What are some of Kerina Mora's interests?
Kerina Mora has interest in Culture, Children, Design, Yoga, Education, Art, Gastronomy, Photography, Poverty Alleviation, Tennis.
What skills is Kerina Mora known for?
Kerina Mora has skills like Advertising, Creative Strategy, Social Media Marketing, Marketing, Online Advertising, Interactive Marketing, Social Media, Digital Strategy, Digital Marketing, Marketing Strategy, Integrated Marketing, Mobile Marketing.
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