Kerin Hughes Email and Phone Number

Engage with Fortune 500 companies to activate utilization of education and caregiving benefits through collaborative partnerships and communication tactics. Partner with field operations and project managers to exceed aggressive goals for new client partnership launches.

Developed and executed local marketing strategies in multiple markets for one of FORTUNE Magazine's “100 Best Companies to Work For”.

Planned and implemented marketing initiatives for the sixth largest child care provider in North America, operating 130 locations in nine states. Developed and initiated direct marketing, public relations, media planning/buying, copywriting, and internal/external communications. Strategized, conceptualized and launched more than ten semi-annual marketing campaigns.

Coordinated tactical execution of local implementation for semi-annual marketing campaigns. Acted as media planner and buyer to negotiate advertising in online, print, cable, outdoor, radio, and direct mail through national and local vendors.

Developed and executed strategic plan to position brand, enhance reputation and improve company-wide training in crisis communication protocol. Produced 75-page Public Relations Guide as a tool for Center Managers in 2007.

Coordinated marketing initiatives for in-house marketing agency for The Sunshine House, Inc. as well as other child care industry companies. Assisted with day-to-day operation of The South Carolina Child Care Association, coordinating board meetings and conferences, and processing membership information. Performed administrative duties as assigned.

Served as Executive Director for three professional associations, managing day-to-day operations and finances. Coordinated board meetings, membership meetings, annual convention, tradeshow and golf tournament. Produced all publications and marketing collateral including newsletters, manuals, brochures, directories, mailings, and web site content.

Paid internship with association management firm during senior year of college. Developed news releases and managed web site content for the South Carolina Association of Nonprofit Organizations (SCANPO). Assisted with coordination of government relations events, annual conferences, and professional development seminars.