Driving transformative initiatives leveraging advanced analytics and data science to optimize operations and fuel strategic business growth.Spearheading the development of cutting-edge tools and scripts in collaboration with SEO, Paid Media, and CRO teams, enhancing client delivery and uncovering actionable insights. Empowering stakeholders with advanced analytics insights to fuel impactful business strategies, serving as a strategic partner in decision-making processes. Leading client engagements, ensuring analytics projects deliver measurable ROI and align with business objectives. Monitoring KPIs and delivering actionable insights to drive operational efficiency and performance excellence. Transforming complex data into impactful visual representations, facilitating informed decision-making across teams and clients. Fostering a culture of continuous learning, mentoring the analytics team to achieve professional growth and excellence.

Led analytics initiatives across the organization. Helped define the future of the company's analytics stack as well as evolve how data is used. Collaborated with business stakeholders to identify analytical opportunities and solutions and provided ad hoc analytics and company-wide dashboards. Executed on technical tasks, including maintaining data pipeline jobs and data models, being the overseer of data definitions and tools. • Unpacked over 200 views stored in Sisense for Cloud Data teams and constructed a clean, efficient data model using dbt• Migrated the company's data pipelines from Stitch to Hevodata• Created reporting templates for team members across the organization that resulted in a major time savings

Supported TapClicks customers by delivering high quality data solutions with existing TapClicks platform capabilities, develop custom solutioning outside of TapClicks out-of-box toolsets through ETL or ELT process, maintain business relationship, and engaging appropriate cross-functional resources to deliver on impactful solutions• Understood each customer’s strategic objectives and priorities to design a proper data architecture.  • Supported advanced solutioning needs of customer base• Advocated internally for customers to advance product enhancements pertaining to evolving customer needs/requirements.• Served as subject matter expert pertaining to the full spectrum of the TapClicks Platform as a solution• Participated and assisted in supporting Onboarding/Implementation for new customer setup in relation to advanced data system integration.• Solved unique business problems through TapClicks’ technologies and coordinate delivery of projects.

Subsidiary of Athos Group

Always accepting the challenge of learning something new, I embraced the opportunity to bring my experience in business intelligence to the off-duty services industry. In addition to ad hoc reporting and analysis, I provide multiple teams across the organization access to crucial data-driven information used to steer the decision-making process through consolidated reports and dashboards on Domo.

Continuing a track of internal promotion to help oversee business intelligence operations, I leveraged an SQL data warehouse to glean insights and produce reports using MySQL to benefit global teams. I also produced Excel-based scorecards to inform business positioning relevant to product development, sales programs, and other initiatives and served as administrator for Tableau Server.• Improving the efficiency and timeliness of decision making among business, sales, and financial operations teams through the delivery of quality-driven analytics insights.• Maintaining service delivery standards in the production of automated reports delivered to 900+ clients across industries.• Playing an integral part in a project to oversee the migration from Tableau Server to the Tableau Online platform.

Advancing to a director-level role in client strategy and analytics, I led the Tableau-based client reporting function, developed client-specific insights, produced deliverables, and led presentations to senior managers and stakeholders. • Championing the integration of automation tools to enable the seamless production of integrated marketing analytic and measurement solutions meeting the needs of 1K+ client accounts.• Introducing a new campaign performance scoring dashboard informing the team ability to measure and report on campaign success.• Serving as data champion, expanding team knowledge of analytics capabilities and potential across the organization.

In this role, I managed analytics and logistics functions, to include pinpointing short- to long-range business needs, determining right-fit solutions, and guiding deployment of revisions to core processes and standards. I also mined data to assess gaps and opportunities for foundational improvement and directed one junior Data Analyst. • Being selected to facilitate a six-week Excel-based remote data analysis training to boost the competencies of teams across enterprise divisions.• Creating dashboards, reports, and tools to refine our capabilities in performance measurement across partner channels.• Laying the foundation for the development of an automated Tableau-based system to enhance automated reporting opportunities for 900+ clients.

Engaging a suite of strategies while leading consultations, I promoted the value add of marketing technologies and won business for account onboarding and retention. I also acted as a central point-of-contact while supporting client relations, facilitating online/on-site training, and advising on strategies for optimizing the performance of advertising campaigns.• Delivered superior support to sustain relationships with dozens of partner companies for a book of business representing $1.5M in monthly revenue.

· Learned ReachLocal's proprietary technology in order to work through customer service issues for online advertising campaigns · Solved for performance and other campaign-related problems that arose