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An accomplished manager and generalist with experience and a successful track record in digital marketing, traditional marketing, branding, advertising, customer service, IT, prepress and printing. I am analytical in my approach, flexible in application, tenacious in practice, and possess well developed soft skills. As Marketing Manager, I played an integral part in building a three-person startup into an international software supplier with over 30 employees on four continents and clients across the globe. At the same time, I exercised my organizational, project management and creative abilities as I managed and marketed various products, wrote and designed brochures, white papers, and other sales material; produced presentations and short videos; maintained the web site; created and often presented technical demonstrations and training courses. I worked closely with multidisciplinary teams – customers, developers, suppliers, sales staff and others – to define goals, create campaigns, establish schedules, and gather data to track and evaluate progress.I am adept in the use of Microsoft Office Suite, Adobe Creative Suite, Salesforce, CMS and CRM systems, project management software, WordPress, Google Analytics, various web page creation tools, computer networking, Mac and PC operating systems, and many others. I also have an in-depth understanding of printing, prepress, print production, color reproduction and all aspects of successfully creating printed material.
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Marketing ManagerVentech Lhg Mar 2022 - PresentWixom, Michigan, Us -
Marketing ManagerEnergy Sciences Jan 2021 - Jan 2022Berkley, Mi, Us- Developing and implementing corporate marketing strategy including email, content marketing, SEM, direct mail, and social media.- Establishing corporate branding, design, voice, and vision.- Creating and managing materials and campaigns for ES run DTE and Consumers Energy programs.- Managing suppliers and outsourced marketing projects.- Corporate website redesign and update.- Collecting, evaluating, and applying analytics insights. -
Marketing - It - Mailing Specialist: Downsized Due To Covid 19University Lithoprinters Inc. 2019 - 2020Ann Arbor, Michigan, UsDigital and Traditional Marketing:- Used SWOT to developed marketing and sales campaigns.- Designed and created brochures, email marketing and Google ads.- Created and managed Google ads: demographics, audience, keywords, placements, and Google Analytics.- Recreated outdated website with SEO, used dedicated landing pages to track email, direct mail and Google Ads campaigns, increased traffic by 650%.- Created and managed direct mail databases for University of Michigan, Michigan State University, Zingermans, Dominos, General Motors, Hickory Farms and others.IT and Mailing Specialist:Project Management and Process Improvement- Team Lead to streamline mail processing procedures: Redesigned workflow, simplified procedures, eliminated bottlenecks. Created shared “dashboard” for scheduling and monitoring mailing jobs. Eliminated paperwork, created single source for data collection and mailing forms generation. Reduced processing time and human resources required by over 30%.- Audited IT procedures, network, data management, and security: Designed, documented and implemented improved security configuration and procedures to reduce security threats from ransom ware and intrusion and conform with HIPPA and other protected data requirements. Researched, purchased, installed and configured new backup systems. Created new data management and file transfer procedures to meet security and data privacy standards.Mailing Production and IT Support- Prepared bulk mailings using BCC software: process mailing lists, running CASS and NCOA, cleaning and sorting lists, creating proper material for USPS mailings, label and variable data files for digital and inkjet production.- First-line IT help-desk support, system setup and maintenance. -
Digital Production And Prepress Manager: Business Closed & Brand Sold In 2019Adair Graphic Communications 2017 - 2019Management- Responsible for all production and day to day operations of Digital Prepress Department: - Quoting, planning, scheduling (staff and equipment), quality, fulfillment, outsourcing, maintenance, supplies inventory and purchasing.- Led team of 5 people in Digital Production department.Marketing- Design, layout, copywriting, editing of flyers and direct mail marketing pieces.Process Improvement- Created in-house Wiki to maintain and update corporate knowledge for estimating, planning, prepress, digital production, maintenance, and fulfillment.- Redesigned and streamlined paper purchasing and inventory.- Implemented color management and quality control program.Project Management- Created project management database, and project roadmaps to managed deadline critical client’s monthly, muli-publication digital printing and fulfillment projects.
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Product ManagerNews Hub Media 2016 - 2017Plymouth, Michigan, Us- Defined and managed the development and marketing of a new family of software products using a hybrid adaptive and traditional methodology.- Researched and maintained intelligence on competitive products.- Created and maintained product roadmap, project plans, scope, and schedule.- Educated marketing and sales on planning, market identification and strategy while guiding and often undertaking the preparation and timely upkeep of technical sales and strategic product placement material.- Used Redmine project management system to track and analyze development progress and goals, change orders, feature requests, scope and schedule.- Led or worked closely with cross-functional teams responsible for development, marketing, branding, quality control, customer and technical support to ensure that industry, technical and stakeholder requirements were addressed and fulfilled.- Oversaw and assisted with the creation and maintenance of documentation, training guidelines, installation and technical support procedures. -
Director Of Marketing, Sales Manager, Technical Support ManagerNews Hub Media 2010 - 2017Plymouth, Michigan, UsMarketing- Facilitated expansion of NHM from a 3-person startup to a multi-million-dollar international organization, increasing sales from < $250,000 in 2010 to > $3,000,000 in 2016. - Expanded annual support contract revenue from < $30,000 in 2011, to > $500,000 in 2016.- Oversaw marketing, advertising, branding & brand management.- Planned & managed dozens of regional, national & international tradeshows. - Created & presented webinars and seminars.- Designed, wrote & maintained web ads, web site, print ads, flyers, technical specification sheets, white papers. Digital Marketing- Used Google Analytics, YouTube, blogging, newsletters, direct-mail, print ads & email campaigns to develop brand recognition, drive traffic to website, & increase conversion rates, achieving & retaining organic top-of-first-page listing in the most popular search engines.Sales Management- Managed 5-person international sales team & numerous dealer partners.- Instrumental in acquiring & retaining FUJI as a dealer-partner. Acted as technical sales support to FUJI sales team. FUJI sales reached $250,000 for the second quarter of 2016.- Improved sales close rate for demonstrations to > 85%.- Expanded leads, increased clients by more than 300%, including Gannett-USA Today, the New York Times, the Pittsburgh Post-Gazette, Niche Media, Bonnier, Community Impact, The Villages Daily Sun, & others.- Account manager for VIP accounts such as Gannett/USA Today, The Villages Media, CNHI, Gatehouse, The Pittsburgh Post-Gazette, The New York TimesStrategic Planning- Used continuous improvement, SWOT, customer interviews, surveys, data analysis, & Salesforce to define & streamline sales process, create accurate presentations, marketing budgets, sales reports & forecasts.Tech Support / Customer Service- Established, trained, organized, managed Technical Service Department, providing remote online, phone, email & on-site technical support & customer service.
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Marketing DirectorCompudoc 2009 - 2010Management, Sales and Technical Support- Managed all aspects of sales and marketing.- Guided and supported sales staff.- Created and maintained sales support materials, established and tracked sales goals.- Acted as technical sales consultant- Performed applications, systems integration, online and phone technical support.Marketing- Created, developed and implemented marketing campaigns and marketing materials. - Designed and implemented integrated direct-mail and email marketing campaigns.Digital Marketing - Completely redesigned web page and web presence and added online store.- Created instructional videos for YouTube to drive web traffic.
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Dealer Manager, Product Manager, Test Engineering Manager, Technical Support ManagerXitron 1995 - 2009Ann Arbor, Mi, UsManagement- Established Quality Control Department.- Managed 50 independent dealers in 24 states & two provinces. - Managed 6-person Technical Services department & independent installation contractors.- Grew the Technical Services Department from an $80K budget to over $500K, generating profit from sale of support contracts, installation & consulting fees.Technical Support / Customer Service- Managed daily operations. Hired, trained, & supervised staff.- Scheduled all travel for installations, training & consulting.- Created curricula & certification testing, taught dealer technician & end-user training.- Established & maintained a 98% customer satisfaction rating.- Improved & expanded quality, quantity & end-user access to technical manuals & troubleshooting documentation, resulting in decreased support calls.Marketing & Sales- Managed B2B sales through 45+ independent dealers in the 24 States and 2 Provinces. - Developed targeted marketing materials, prepared complex proposals & quotes. Quality Control- Created quality testing & approval procedures.- Oversaw testing & approval of all software & hardware.- Responsible for approval of all software builds & fixes for release.- Worked with engineering, technical support & product development to improve quality & reduce post-install & post-update service calls. Product / Project Management - Managed development & launch of premier “workflow” product, moving Xitron into high-end software market, creating a major revenue source, & solidifying reputation in the prepress software industry.- Developed & maintained product roadmap, managed stakeholders, developed & maintained scope, schedule for successful, on-time product launch.- Created & oversaw pre-launch quality & functionality testing.- Managed documentation & training, marketing & sales release strategies, & materials development.- Managed development of installation & support procedures & materials.
Kern Kuipers Skills
Kern Kuipers Education Details
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Cleary UniversityMarketing -
Central Michigan UniversityLiberal Arts
Frequently Asked Questions about Kern Kuipers
What company does Kern Kuipers work for?
Kern Kuipers works for Ventech Lhg
What is Kern Kuipers's role at the current company?
Kern Kuipers's current role is Marketing Manager at Ventech.
What is Kern Kuipers's email address?
Kern Kuipers's email address is ke****@****nces.us
What is Kern Kuipers's direct phone number?
Kern Kuipers's direct phone number is +124841*****
What schools did Kern Kuipers attend?
Kern Kuipers attended Cleary University, Central Michigan University.
What skills is Kern Kuipers known for?
Kern Kuipers has skills like Product Management, New Business Development, Pre Press, Project Management, Offset Printing, Color Management, Account Management, Sales Management, Marketing Strategy, Product Development, Variable Data Printing, Market Development.
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