Kerri Autrey Email and Phone Number

Marketing and Communications, ChairAnnual Luncheon, CoChair, 2013 and 2014

Discussion/Recitation Leader for World of Business and Introduction to Operations and Information Management.

Responsibilities included: • Plan and launch over 100 new products and releases over 10 years.• Create, update and maintain business cases and ROI for product and sales investments.• Use KPIs to define, understand, and evolve products; i.e., potential, positioning, and perception.• Meet or exceed sales revenue and meet development budget targets. • Negotiate and manage the cross-functional teams and implementation of the plan.• Identify competitive offerings; create and maintain market and competitive intelligence program; distribute to Sales, Product Management and Channel Partners. • Develop, test, and refine messaging to drive product sales; data sheets, web sites, customer presentations, industry articles.• Create solution-oriented sales tools and deliver face-to-face and web based training to sales force and channel partners. • Continuously evaluate competitive offerings and pricing; recommend changes to increase competitiveness while minimizing effect on hardware gross profit.• Demonstrate original and independent thinking to complete all launch activities under adverse conditions.• Evaluate alternate solutions for major customer opportunities and drive account teams to include more inventive recommendations.

• Collaborate with Sales, Marketing Communications, and Product Management to develop marketing plans for prioritized products and/or markets. Execute plans and measure results. Among other things, Marketing plans include sales tools, sales training, marketing campaigns, and/or marketing programs. Plan the launch of new products and releases and manage the cross-functional implementation of the plan.• Understand the forces that are driving purchase decisions. Provide expertise in the buying process, purchase criteria, and typical roles (buyers, users, influencers). Perform sales analysis (e.g., win/loss analysis) and market research in order to provide insights on how to drive sales growth.