Kerri Carpenter Email and Phone Number

Manager of all social media for the Navy League and SEAPOWER magazine, including 2 Facebook pages and 2 Twitter accounts. Find relevant content, edit when needed, and post and/or schedule content. Monitor social media channels throughout the day. Track results and compile analytics. Responsible for specific social media campaigns, such as Giving Tuesday, CFC, and others. Attend events and conferences to provide a social media presence. Created a calendar of events and a social media content calendar. Incorporate member and council news into social media channels by reviewing council websites, newsletters, and social media. Teach annual classes to councils, as well as tutor when needed, on best practices for social media.

Compiled, edited, formatted, and sent the Navy Leaguer newsletter, a quarterly publication to members. Initiated online & social media plan to increase revenue by maximizing online products and social media presence. Created & maintained SEAPOWER Facebook page, where all online articles are placed, driving page views back to the website. Primary contact for annual media kit. Was responsible for assembling all facets of media kit, including negotiating new ad rates, scheduling deadlines, and picking cover artwork. Assisted in planning of annual Sea-Air-Space Expositions & facilitated multiple advertising products specific to Sea-Air-Space, such as the Show Daily and Morning Email blasts. Ensured SEAPOWER social media sites included up-to-date event information.

Acted as liaison between sales team, editorial team and outside vendors such as printers and designers to ensure that all ad material is ordered, processed, and delivered in a timely manner. Quality controlled ad materials. Negotiated and adjusted deadlines for booking space and collection of materials. Created and sent all invoices. Implemented second notice invoice system, which decreased overdue invoices by 80%. Created monthly ad reports and communicated advertising trends to editor. Managed BPA audit and reports. Integrated system for single copy and bulk order sales, which increased revenue by 40%.

Updated client website monthly by proofreading and editing copy. Formatted and posted articles, artwork, and ads.

Research and write freelance articles for Suite101 website.

Organized meetings & seminars for three ACEC coalitions. Worked with hotel staffs on meeting logistics, room blocks, and catering. Traveled to facilitate events. Acted as onsite liaison between coalitions, ACEC headquarters and hotel staff. Managed budgets, attendance & registration. Wrote and delivered reports on all aspects of meetings for ACEC headquarters. Wrote and edited short articles for company newsletter, as well as electronic marketing pieces. Created marketing materials for coalitions’ special events, including programs and brochures.

Maintained online bookstore and in-house database of books, authors and buyers. Worked with third party publishers and other affinity programs to negotiate member discounts. Wrote and edited electronic marketing pieces. Wrote articles for weekly newsletter. Worked on publications catalogs, which boosted sales by 30%.

Acted as troubleshooter for the advertising department. Investigated problems in the publication of ads as reported to the Advertising Hotline. Worked with multiple departments and used multiple in-house computer systems to track ads and identify short and long term advertising problems in a deadline-driven environment.Wrote reports communicating the findings of research and suggestions for improvement. Worked with Management to write and update Standard Operating Procedures for various teams. Managed productivity and allowance statistics for advertising operations.

Worked with advertisers and sales reps to book, process and follow ads through completion. Offered technical and administrative support to sales reps. Won Outstanding Customer Service Award. Helped new customers to write and edit ads for clarity, grammar and general appearance. Worked on the Communications Committee, writing procedures for effective customer communications.