Kerri Lacey

Kerri Lacey Email and Phone Number

Director of Marketing And Public Relations @ Biggs Museum of American Art
Smyrna, DE, US
Kerri Lacey's Location
Smyrna, Delaware, United States, United States
Kerri Lacey's Contact Details

Kerri Lacey personal email

About Kerri Lacey

As the Director of Marketing and Public Relations at the Biggs Museum of American Art, I spearhead strategic initiatives that amplify our exhibitions, programs, and community impact. With over a decade in marketing, I bring expertise in internal and external communications, content creation, digital and print marketing, branding and design, and data-driven strategy to expand the museum’s reach and engage audiences across Delaware and beyond.Previously, as the Global Marketing Manager at Shipco Transport, I led a worldwide marketing strategy for four international logistics brands, overseeing a diverse team and driving cohesive brand messaging across 75 offices. This experience honed my ability to adapt marketing efforts across industries and cultures, creating impactful campaigns that resonate globally.I’m passionate about crafting engaging, mission-centered campaigns that connect with audiences, strengthen community ties, and advance the goals of the organizations I’m dedicated to.

Kerri Lacey's Current Company Details
Biggs Museum of American Art

Biggs Museum Of American Art

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Director of Marketing And Public Relations
Smyrna, DE, US
Kerri Lacey Work Experience Details
  • Biggs Museum Of American Art
    Director Of Marketing And Public Relations
    Biggs Museum Of American Art
    Smyrna, De, Us
  • Biggs Museum Of American Art
    Director Of Marketing And Public Relations
    Biggs Museum Of American Art Jan 2020 - Present
    Dover, Delaware
    - Developed and executed comprehensive Marketing and Communications strategies to elevate the museum's presence and engagement.- Managed internal and external communications, including handling press inquiries and cultivating media relationships.- Led the rebranding efforts of the museum, defining a new visual identity and brand voice for heightened recognition and awareness.- Implemented digital marketing initiatives encompassing paid advertising, organic social media content, and targeted email campaigns.- Collaborated with developers to revamp the museum's website, enhancing user experience and visual appeal.- Established brand guidelines to ensure consistency across all communication channels.- Orchestrated outreach efforts and community partnerships to execute large-scale events such as Citywide Black History Month celebrations.- Utilized graphic design skills to create compelling visual assets for social media, advertisements, invitations, mailers and other printed materials, billboards, exhibition displays, and more.- Played a key role in fundraising and development activities to support the museum's initiatives.- Successfully doubled social media following within a three-year period.- Developed and presented marketing and communication plans instrumental in securing the museum's accreditation by the American Alliance of Museums.- Achieved a notable 38% increase in admissions during the last financial year, demonstrating effective marketing strategies even amidst challenging circumstances.-Introduced admission programs to help remove financial barriers to participation
  • Central Delaware Chamber Of Commerce
    Marketing Committee Member
    Central Delaware Chamber Of Commerce Jun 2023 - Present
    -Served as an adviser to support the Marketing efforts of the Central Delaware Chamber of Commerce
  • Shipco Transport
    Global Marketing Manager
    Shipco Transport Jan 2016 - Jan 2018
    Hoboken, Nj
    - Drove marketing strategy for Shipco Transport, SSC Consolidation, WorldWide Alliance, and International Cargo Terminals.- Guided art direction to maintain corporate identity and created and edited content to uphold corporate voice.- Managed global marketing personnel, overseeing hiring, training, team building, and mentorship.- Maintained vendor relations and negotiated contracts, including sourcing and ordering promotional items and trade show materials.- Collaborated with IT to develop product concepts and test new features, creating training videos and maintaining process flow.- Developed and maintained social media strategy and presence on Facebook, LinkedIn, and Twitter.
  • Shipco Transport
    Corporate Marketing And Communications Coordinator
    Shipco Transport Dec 2011 - Dec 2015
    Hoboken, Nj
    - Contributed to the development and execution of marketing and communications strategies for Shipco Transport, SSC Consolidation, WorldWide Alliance, and International Cargo Terminals.- Supported worldwide offices in global branding and marketing efforts.- Created content for various projects including email campaigns, advisories, sales folders, brochures, websites, press releases, and internal newsletters.- Managed social media presence and prepared and analyzed marketing metrics and statistics.- Developed scripts for videos, automated phone systems, and executive speeches.
  • Shipco Transport
    Corporate Administration
    Shipco Transport May 2011 - Dec 2011
    Hoboken, Nj
    - Executed E-commerce activation and renewal, performed customer code validation and maintenance, and prepared statistic reports for customers and C-level executives.- Filed rates and pulled carrier-to-carrier rates for tiered and VIP customers.
  • Shipco Transport
    Assistant To Branch Manager
    Shipco Transport Jan 2011 - May 2011
    Elizabeth, Nj
    - Performed ad hoc projects for Branch Manager, negotiated contracts, and maintained relations with outside vendors.- Ordered supplies, prepared inter-office memos, liaised with the warehouse, and tracked and approved office invoices.- Prepared meetings and accommodations for guests.
  • Shipco Transport
    Receptionist
    Shipco Transport Aug 2010 - Jan 2011
    Elizabeth, New Jersey
    - Answered phones on a busy switchboard, welcomed guests, received deliveries, and prepared outgoing mail.- Maintained check log for Import department -Ensured visitors were checked-in in accordance with TSA standards.

Kerri Lacey Skills

Social Media Marketing Copywriting Copy Editing Event Planning Marketing Research Microsoft Office Adobe Creative Suite Email Marketing Marketing Communications Marketing Seo Social Networking Marketing Strategy Public Relations Event Management Account Management International Logistics Logistics Logistics Management Shipping Transportation Freight Air Freight Transportation Management Management Operations Management Supply Chain Management 3pl

Kerri Lacey Education Details

Frequently Asked Questions about Kerri Lacey

What company does Kerri Lacey work for?

Kerri Lacey works for Biggs Museum Of American Art

What is Kerri Lacey's role at the current company?

Kerri Lacey's current role is Director of Marketing And Public Relations.

What is Kerri Lacey's email address?

Kerri Lacey's email address is kl****@****pco.com

What schools did Kerri Lacey attend?

Kerri Lacey attended New Jersey City University.

What skills is Kerri Lacey known for?

Kerri Lacey has skills like Social Media Marketing, Copywriting, Copy Editing, Event Planning, Marketing Research, Microsoft Office, Adobe Creative Suite, Email Marketing, Marketing Communications, Marketing, Seo, Social Networking.

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