Develop strategic marketing communications plans and campaigns to build pipeline and createdemand generation. Plan includes tradeshows, custom events, webinars, email, online, socialmedia, print and sponsorships.* Repurpose collateral and other tools from corporate to resonate with the Federal, state, local andeducation market. Creation of the messaging for public sector marketplace.* Manage an annual budget in excess of $1.5 million.* Engage with partners on development of joint marketing plans to include securing funding.* Select and execute company presence at trade shows.* Increase media coverage through press, radio, online and sports marketing initiatives.* Track campaign effectiveness and ROI metrics through in house tools & dashboards and otherreports.* Manage the PR agency and set measurement criteria and objectives.* Prepare and present quarterly marketing reports to senior management.* Manage external vendors and negotiate packages in areas of shows, sponsorships, advertising andother mediums.

Develop strategic marketing communications plans and campaigns to build pipeline and createdemand generation. Plan includes tradeshows, custom events, webinars, email, online, socialmedia, print and sponsorships.* Repurpose collateral and other tools from corporate to resonate with the Federal, state, local andeducation market. Creation of the messaging for public sector marketplace.* Manage an annual budget in excess of $1.5 million.* Engage with partners on development of joint marketing plans to include securing funding.* Select and execute company presence at trade shows.* Increase media coverage through press, radio, online and sports marketing initiatives.* Track campaign effectiveness and ROI metrics through in house tools & dashboards and otherreports.* Manage the PR agency and set measurement criteria and objectives.* Prepare and present quarterly marketing reports to senior management.* Manage external vendors and negotiate packages in areas of shows, sponsorships, advertising andother mediums.

Develop strategic marketing communications plans and campaigns to build pipeline and createdemand generation. Plan includes tradeshows, custom events, webinars, email, online, socialmedia, print and sponsorships.* Repurpose collateral and other tools from corporate to resonate with the Federal, state, local andeducation market. Creation of the messaging for public sector marketplace.* Manage an annual budget in excess of $1.5 million.* Engage with partners on development of joint marketing plans to include securing funding.* Select and execute company presence at trade shows.* Increase media coverage through press, radio, online and sports marketing initiatives.* Track campaign effectiveness and ROI metrics through in house tools & dashboards and otherreports.* Manage the PR agency and set measurement criteria and objectives.* Prepare and present quarterly marketing reports to senior management.* Manage external vendors and negotiate packages in areas of shows, sponsorships, advertising andother mediums.

Developed strategic marketing communications plans and campaigns to build brand awareness andincrease revenues.* Managed annual budget in excess of $800k along with marketing team. Worked with cross-functional teams for additional resources.* Selected and executed company presence at trade shows and events.* Tracked campaign effectiveness and ROI metrics through Siebel dashboards and other reports.* Worked with business unit owners, corporate marketing and product marketing to developmessaging specific to public sector to drive leads and generate awareness.* Implemented new processes and procedures to increase efficiencies and effectiveness.* Managed the PR agency and set measurement criteria and objectives.* Prepared and presented quarterly marketing reports to senior management.

Developed strategic marketing communications plans and campaigns to build pipeline and createdemand generation. Planned includes tradeshows, custom events, webinars, email, online, socialmedia, print and sponsorships.Kerri Mae Mitchell 2* Created the messaging for public sector marketplace. Repurposed collateral and other tools fromcorporate to resonate with the Federal, state, local and education market.* Managed an annual budget in excess of $1.5 million.* Engaged with partners on development of joint marketing plans to include securing funding.* Selected and executed company presence at trade shows.* Increased media coverage through press, radio, online and sports marketing initiatives.* Tracked campaign effectiveness and ROI metrics through in house tools & dashboards and otherreports.* Managed the PR agency and set measurement criteria and objectives.* Prepared and presented quarterly marketing reports to senior management.* Managed external vendors and negotiate packages in areas of shows, sponsorships, advertising andother mediums.

Developed strategic marketing communications plans and campaigns to build brand awareness,increase both product and services sales and overall revenue.* Executed in excess of 400 direct mail, email promotions, advertisements, shows and events,collateral, case studies, radio, sports marketing, webinars, seminars, press releases, premiums andother projects annually.* Built the marketing communications staff from two to twelve with an in-house agency atmosphere.* Managed an annual budget in excess of $3 million, with all projects funded 90% via co-op.* Selected and executed company presence at trade shows, events and tabletops.* Interfaced with corporate marketing and ad agency on media selection and creative concepts.* Increased media coverage through press, radio, online and sports marketing initiatives.* Managed creative staff in developing new designs, concepts and copy for projects.* Integrated a community relations plan with outside charities and communities.* Implemented and reported on measurements of ROI for every funded activity.* Directed the strategic development of marketing campaigns and activities.* Conducted 6-month focus groups and research analysis to determine state of the marketplace andperception of company, and utilized results for future planning and strategy.* Managed all outside vendors including agencies, free-lance designers, exhibit house, etc.

Develop strategic marketing communications plans and campaigns to build pipeline and createdemand generation. Plan includes tradeshows, custom events, webinars, email, online, socialmedia, print and sponsorships.* Repurpose collateral and other tools from corporate to resonate with the Federal, state, local andeducation market. Creation of the messaging for public sector marketplace.* Manage an annual budget in excess of $1.5 million.* Engage with partners on development of joint marketing plans to include securing funding.* Select and execute company presence at trade shows.* Increase media coverage through press, radio, online and sports marketing initiatives.* Track campaign effectiveness and ROI metrics through in house tools & dashboards and otherreports.* Manage the PR agency and set measurement criteria and objectives.* Prepare and present quarterly marketing reports to senior management.* Manage external vendors and negotiate packages in areas of shows, sponsorships, advertising andother mediums.

Built awareness, increased name recognition and helped bolster sales of $700 million by 20%through strategic marketing communications activities.* Lead a staff of 19 responsible for all marketing programs and initiatives and managed an annualbudget in excess of $8 million.* Developed and executed marketing campaigns to promote GTSI and our vendors, while creatingdemand generation.* Selected, justified and coordinated company presence at all trade shows and events, includingNational Sales Meetings and incentive trips and shareholders meetings. Coordinated annualbusiness summit to present marketing plans to vendors.* Negotiated media rates and positioning for all media buys for GTSI and our vendors, including butnot limited to print, bill boards, radio and public transportation. Saved the company 20% off the 1996rates through negotiating and in-house media buying.* Brought all creative work in-house, reducing production costs by 25% and saving over $1 million inagency fees.

Developed marketing programs for Federal market to help meet sales goals.* Managed annual marketing budget and co-op funding from partners.* Coordinated all aspects of all federal and state government and education trade shows, includingselection, planning and implementation. Increased event leads by 20-35%.* Oversaw creation and launch of company website by both internal and external consultants.

Implemented the first marketing programs geared towards Federal market.* Managed marketing budget and executed plans.