Kerri Mccoy Email & Phone Number

United States

Gainesville, Georgia, United States

Work directly with project teams to respond to RFPs, RFQs and RFIs to write and submit proposals, using InDesign to format them, successfully winning jobs for the various divisions of the company.Write award submissions, resulting in first-place project award wins, including for the Associated Builders and Contractors of Georgia, Associated General Contractors of America, Construction Management Association of America and Design-Build Institute of America.Write blog posts for the News & Insights page of the firm’s website.Manage company media placements. Mentor interns and junior members of the marketing department.

Led new client calls to determine their overarching communications and business goals and develop customized public relations plans, with relevant strategies, tactics and timelines.Managed day-to-day client relations, including preparing and sending weekly, monthly and annual client reports, detailing public relations initiatives and successes.Drafted news articles, blog posts, website and social media copy, press releases and media pitches, securing top-tier media coverage.Researched and monitored industry trends to generate impactful content for clients.Managed and mentored interns and account coordinators.

Served as go-to public relations expert for clients, managing day-to-day client relations.Led weekly meetings with the internal team to ensure we produced impeccable content for each client.Wrote press releases and media pitches for clients and distributed them to targeted media, securing top-tier media coverage.Prepped clients for media interviews.Managed and mentored junior members.

Atlanta, Georgia, United States

Worked with two technology brands, securing high-quality media coverage in relevant trade publications.Led discussions with clients to provide them with insight into industry trends to determine content topics and create relevant and timely media pitches.

Dahlonega, Georgia, United States

Interviewed students, alumni and faculty to develop new content for the department’s website.Wrote, edited and published blog posts to ensure UNG stayed on the forefront of higher education, using WordPress.

Promoted from Marketing Coordinator to Media Relations Specialist within a year.Managed team of writers to produce weekly content, aligning content with SEO best practices, to improve search performance of Lucas Group’s content and website.Developed public relations and marketing content to enhance the company's brand identity, including blog posts, press releases and media pitches, securing 90+ media placements.Worked closely with Social Media Specialist and repurposed content, per the Inbound Public Relations model, to align and leverage public relations and social media content.Created scoring document to measure public relations metrics.Developed weekly, monthly and annual internal communications for Lucas Group’s CEO and practice group leaders to communicate public relations initiatives and successes.Planned and managed all aspects of the company’s presence at key industry trade shows.

Asheville, North Carolina Area

Called upon clients to increase sales, resulting in a 20% increase in revenue in the first six months.Developed content for social media accounts, generating and maintaining positive and ongoing communications, resulting in increased social media presence.Attended networking events to establish and maintain business relationships with the local community, serving as the “face” of the business, increasing client load.

Asheville, North Carolina Area

Drafted and edited sales, sponsorship and programming pitches to raise awareness about the organization and generate sales for five tradeshows, resulting in more than $30K in revenue in first six months.Developed and distributed marketing content to engage potential and past vendors, including social media posts, brochures, newsletters and press releases.Collaborated with internal team to create marketing strategies to increase sales.

Developed and implemented weekly lesson plans, adhering to the Georgia Standards of Excellence.Created lesson plans and activities that accommodated students’ diverse learning styles: visual, auditory, kinesthetic and reading/writing.Utilized videos, music and relevant news clips catered to the texts we studied, as well as other technology tools, to explain the relevance of the texts to the students, expose them to diverse cultures and quiz students on knowledge learned in a fun manner.Developed and provided evaluations that are appropriate, equitable, professional and designed to improve student performance.Consistently received high performance marks during administration observations — both planned and unplanned.

B.A, Comparative Literature And French

M.A, French Language And Literature

*Won the Outstanding Teaching Assistant Award *Presented condensed version of master's thesis at the Women's Studies Symposium

Prek-12 French Teaching Certificate, French, Education

Study Abroad, French